Time and again, it’s been proven that organic growth is key to online sustainability. Today, the success of any business depends on organic growth. It builds brand trust, attracts high-quality traffic, and does not rely on paid marketing for as much traffic. Search Engine Optimization (SEO) and App Store Optimization (ASO) are essential strategies for organic growth.
SEO helps improve websites’ online ranking on search engines, including Google, and ASO is about improving the app visibility for the Apple App Store and Google Play. It takes expertise in both strategies, and working with an app store optimization agency or an SEO firm can be a huge help.
What is App Store Optimization (ASO)?
App Store Optimization, or ASO, improves how users perceive and locate a particular app on an app store. This strategy intends to entice users to download and engage with the app more.
Key Components of ASO:
- Keyword Optimization
Similar to SEO, ASO relies heavily on keywords. Your app’s title and description keywords can make a lot of difference to its ranking in search results. Keywords should be related to your app’s features and users.
- Visual Appeal
Screenshots, demo videos, and app icons are crucial. They are the first impression that potential users will get. A good visual representation of the app listing can increase the number of downloads and retention.
- User Reviews and Ratings
The more reviews and the higher the rating, the more trust and the better the ranking. Often, ASO strategies include mechanisms to give satisfied users some stimulus to leave reviews.
- Localisation
To increase your app’s global reach, you make your app available in various languages and content based on the region.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) makes a website visible on search engines such as Google. Organic traffic to websites and business connections with their target audience is possible with this strategy.
Key Components of SEO:
- On-Page SEO
Optimisation of content, headers, images and metadata is all included. For instance, appropriate use of the target keywords in the content sends a signal to the engines about how relevant your website is to user queries.
- Off-Page SEO
Backlinks from high-quality websites build your domain authority and increase your search rankings. This is a key part of the long-term SEO success formula.
- Technical SEO
If not, it becomes essential to ensure the website is fast, secure and mobile-friendly so that search engines rank it higher. Technical SEO is not an option but a must for user experience.
- Content Strategy
Not only does the content you create for your site attract visitors, but also your site becomes considered a source of information. One of the best ways to drive organic traffic is through blogs, videos, and infographics.
SEO vs App Store Optimization Agency – Which One Do You Need?
But of course, depending on your business goals, you’ll either go with SEO or ASO. However, both strategies are combined for a complete online presence.
When SEO is Necessary?
- Brands Without Mobile Apps
If your business does not depend on a mobile app, SEO should be your priority. Generally, websites are the first point of contact between customers looking for your service or product. For example, SEO can generate sales if we consider a consulting firm or a conventional e-commerce company without a separate app.
- Small E-Commerce Websites
SEO is necessary for a small e-commerce website to rank for product or service keywords. SEO plays a fundamental role in such businesses as it can place them on the top of the search engine results page, thus increasing visibility and sales.
When ASO is Necessary?
- App-Centric Brands
ASO is crucial for businesses that largely depend on a mobile app. ASO is proven to rank your app higher on app store searches, which directly increases app downloads and user engagement.
- Supplementing E-Commerce
ASO is beneficial even for small e-commerce businesses with an app. The way to these businesses achieve loyal app users and repeat purchases is by optimizing their app’s title, description, and visuals.
Why Both Are Important?
Combining SEO and ASO is usually the winning choice for most businesses. This helps ensure you have a complete view of search engines and app stores.
Hybrid Brands:
However, businesses operating through websites and apps cannot afford to ignore either. SEO and ASO bring users to your website and app users to find your mobile app.
Scalability:
With a growing business, you must be present in search engines and app stores to reach your audience wherever they are.
Benefits of an Integrated SEO and ASO Strategy
1. Broader Audience Reach
SEO targets desktop and mobile web users, while ASO focuses on mobile app users. Thus, they help you reach a larger audience and make your brand present on different platforms.
2. Increased Credibility
This helps to build your brand’s trustworthiness, ranking high in search engines and app stores. With search, brands that have high results will be much more likely to engage with customers.
3. Efficient Resource Utilization
With SEO and ASO done by the same agency, your resources are utilised best. As a company with experience in both fields, O Positive can provide a seamless strategy that blends the two approaches.
Conclusion
Both SEO and ASO are interacting with organic growth. It really depends on the business’ specific needs and goals. SEO is the best strategy if you don’t have an app. But if your business involves a mobile app, ASO is unimaginable. It would be ideal for a company that covers all of this, like O Positive, to help you reach holistic growth and make your brand stand out on search engines and app stores alike.
You need to put your money on the right investment strategies to scale your business, reach your target audience and grow your business perpetually.
