TeslaAir Technologies: Delivering excellence through cutting-edge, personalized electronic innovations
The consumer electronics industry has undergone a huge transition in the past decades. As digital technology expanded its horizons, the masses witnessed the emergence of innovative electronic products over the years. Be it the revolutionary colour televisions or the latest high-end personal computers, this industry has evolved rapidly by bestowing the consumers with the exemplary product range. The electronic items have been proved revolutionary in terms of transitioning the industrial age into the information age, at the end of the 20th century. And in the 21st century as well, the electronic industry is touching the human lives by elevating their lifestyles.
Today, there are many mega players in the respective domain offering the high-grade products to the masses and numerous budding ventures have also aligned their operations towards this industry by acknowledging the thriving opportunities in the domain. One such name in the industry is TeslaAir Technologies, that has pioneered the consumer electronics industry with its exclusive offerings. With the motive of enhancing the customer experience, the Company is scaling up new heights gradually.
Headquartered in Pune, TeslaAir Technologies has the presence in 11 states of India. Additionally, the Company has extended its reach to countries like Germany and Switzerland. Forging ahead with the desire to carve the future of new-age cooling technologies, the detour in the trajectory occurred out of the global pandemic. TeslaAir inclined its operations towards creating the world’s first wearable personal-care band, Sanifit, that is the most reckoned product for their adored consumers base across continents and expanding its presence in the relevant market, gradually. Under the auspices of the CEO, Shubham Thakur, the company is ensuring the growth in leaps and bound, along with his Co-founder and COO, Mr. Sanket Tatiya.
When asked about what made him commence this entrepreneurial venture, MrShubham elucidates that spending over three years in building a humongous amount of consumer-centric electronic products; he was inspired to take his own course to develop products for the customers across the domain. It took him over 11 months of experimentation and research to incorporate TeslaAir, to establish it as a major contributor in the personalised consumer electronics market. The utmost zeal and dedication of the dynamo became fruitful, and TeslaAir ensured to carve a niche for itself in the market successfully.
The CEO accentuates upon the uniqueness of his business venture, “We are ensuring an edge over our peers by our low-overheads production model. This model allows us pockets to drive multiple projects at a single time. The groundwork of the production process is the finest quality and great customer experience. We commence our operations by laying a design for the product and its interface from the user’s perspective. After that, our team conducts online and offline surveys with a sizeable group of people to consider their opinion about our exemplary product. This out of the box approach bestows us with an insight to understand the mind-set of consumers from a multi-dimensional background.”
About the clientele
Acknowledging the needs of the targeted clients is quite crucial for the success of any business venture. In order to put the company in a terrific position, adding value in the lives of the consumers is a must. TeslaAir has proved its fortes in this context and it is serving over 1000+ users with many B2B clients including major event management companies and gyms as well. For the Company, one of its most delighted clients is Theme Weavers Designs which is a leading event management company operating Pan India.
Combating the COVID-19 scenario
Shubham states that the Management was about to launch Brisa, a personalised and patented cooling-air purification product for the babies. But, as the global pandemic hit the business world drastically due to nationwide lockdowns, the distribution of this product was postponed. With the blurry vision for the future prospects, the team decided not to give up on their exclusive mission and constantly strived to come up with the alternative idea to keep the business operations running.
The diligent efforts of the teammates bestowed them with an idea to launch SaniFit, that could be beneficial for their diverse client base, and generate the essential revenue for the organisation, amidst the COVID-19 pandemic. The production of a brand-new product, amidst the reigning chaos, was not a piece of cake for this budding start-up. But as an Inventor and CEO of the brand, Shubham decided to forge ahead for the better future of the Company. Gradually, the innovative idea turned into a well-developed product in less than 50-days and very first set of ordered products was dispatched at the end of the month-June.
The CEO conveys that this time of tackling the pandemic after-effects was quite distressing for the conduction of business, but the combined efforts of the team made the launch of SaniFit, quite a success. Now also enrolled as a cutting-edge Indian Innovation on Amazon’s Launchpad Program.
Dealing with the demand disruption
At the onset of the global pandemic, the lockdown completely halted the business operations of the Company. It was almost impossible to continue the production of the products as their runway didn’t even last for six months. But, losing hope would not have done anything better to the company and then, Shubham as the leader of the company, motivated his team to completely incline the business in a different direction within a few weeks. This shift of the business operations concluded in the development of the ideation of wearable personal-care band, SaniFit. This exclusive offering revived the Company, bringing new hope for the brighter future and allowed them to survive the demand disruption effectively.
Defining the brand philosophy, Shubham elucidates that it is all about disruptive innovation that is always driven by an exemplary vision. Team TeslaAir always strives to offer its consumers with out-of-the-box products at affordable prices. Ensuring high quality, Made in India products, they offer ‘no-question asked’ policy that allows any unsatisfied customer to make an easy replacement of the product. These thoughtful actions inclined towards adding value to the lives of their adored consumers are all about conveying the credibility of this rising brand.
The work culture at a glance
A positive work culture directly allures talented individuals. A sense of identification with the organisation can be induced in the workforce by employee engagement. TeslaAir has a strongly defined work culture and conducts its operations 24*7 with no hardbound incoming and outgoing time for any employee. Everyone is free to work as per their comfort. Each individual is allowed to convey his innovative ideas for the betterment of the Company. Employees are encouraged to be part of the product discussions and openly put forth their insights about them. This is done to ensure that Management can cover a wide area of product experience from varied perspectives.
Future outlooks
TeslaAir has ensured to partner with India’s leading Baby-gear manufacturer. They foresee a bright and blazing future ahead. For the next 10 years, they are striving to emerge out as a major contributor to India’s Hardware Products Market by offering exemplary products and solutions. They have recently been covered by the media houses like TV9, NavBharat Times, etc for their major contribution in the respective domain. With the significant offerings, they aspire to establish a better reputation for the Indian manufacturing market and create products that take Indian innovations rightly across the globe.
