Pareekshn: A revolutionary breakthrough to boost the Ed Tech Space
Today, the business world is thriving with innovative offerings that are taking corporates to greater heights. SP Institute of Workforce Development Pvt Ltd (SPIWD), under the aegis of Arvind Shrivastava, has formulated the innovative and intuitive interface – Pareekshn. Serving the company as the CEO, Arvind envisions to help corporates, schools, colleges, universities and candidates to measure Skill, knowledge, Cognition, & Aptitude, understand gaps and help them improvise.
The company is associated with various sector skill councils/awarding bodies and contributes to the ‘Skill Development Program’. They have also collaborated with numerous corporates to assist them in the recruitment procedures. Offering AI-empowered tools to deal with various parameters of honing the skills and also recognizing them, Pareekshn has etched a well-reckoned position for itself in the respective area.
Exclusive product at a glance
The innovative product –Pareekshn has emerged out as a revolutionary breakthrough. Arvind elucidates that product meets most of the challenges associated with conducting the digital assessment. It authenticates the identity of a candidate through various tools like OTP based login, Aadhar authentication, Facial recognition. It provides a cheating proof environment with tools like Secure Browser, Screen recording, Live Camera, Object Detection, Voice detection. It has AI-based & human-based remote proctoring solutions with live video conferencing and chats feature inbuilt. Pareekshn gives a very comprehensive report for student and administrator to analyse the assessment.
Arvind Shrivastava reveals that this state-of-the-art offering was inclined to target diverse markets, customers and geographies. This unique online platform backed with experienced consultants and Subject Matter Experts (SMEs) allows candidates to give assessment and understand their gaps on any topic. PScore is generated for each assessment giving its percentile score highlighting relative performance vis a vis other candidate. The objective is to make the score proxy to the actual result of a competitive examination. The content of each module is a critical differentiator of the offering. According to Arvind, they keep working on our content, reviewing it and aligning it to the current needs.
Redefining the education segment
Pareekshn perfectly resonates with the solutions that are significant to combat the COVID-19 scenario. Conducting the exams or classes via digital modes have been helping the education sector to deal with this unprecedented crisis. In this regard, Arvind elucidates that their prime motive is to render the tech-laced assessment solutions to such institutions that lack the proper infrastructure to conduct the examinations. Even if some of these institutions have such facilities, the secure environment becomes a major challenge! Today, the pandemic has put forth the notion to encourage online assessments not just in the present crisis, but also, in the future as well.
What makes Pareekshn stand out of the crowd?
Pareekshn was developed with the motto to deal with multiple challenges to measuring skill, knowledge, and aptitude in the respective domain. To address the product gap, they have come up with AI-laced tools to deliver best-in-class online experience. The online assessment is subjected to the wide array of risks such as unfair means of conduct, participants’ identity, complex-user interface, proctoring, report-making, etc. Recognizing these risk factors, the company has created this product that offers transparency in the assessments, live proctoring, quick results and much more!
Report making is crucial for an assessment that needs to take care with the utmost attention. Here, some of the reports are AI-driven & flagged on auto mode and many need to be formed manually that requires certain analytical skills. Owing to their AI-powered tools, they can effectively provide the candidates with the reports suggesting them the key areas for improvement.
Arvind asserts that the efficiency of a technical tool can be determined by the ease of using it. Pareekshn has an excellent user interface. The ease of use/navigation makes the product unique. The product has a provision to ask questions in all formats- text, image, voice and all formats of video including AR/VR. It has a provision to take multiple-choice questions/ Subjective examination and Video-based live interface on a scalable and secure platform. According to Arvind, the voice over feature in 24 regional languages makes it very easy for visually-impaired candidates to give an assessment.
Moreover, Arvind believes in formulating such tech tools it is extremely important to keep end-user in mind. In an endeavour to meet all challenges, one should make the user interface complex. He believes that technology is not about ensuring complexity to the solutions, rather it is about bringing ease of use to the masses. He has approached each solution formulated by his team with this unique insight only. Features in any tech-powered tool can be copied but the ease of use and content is a key differentiating factor that makes any tech-based solution stand out of the crowd. It is the strong technical landscape and key focus on updated content which makes the product different and successful.
Pareekshn is ensuring growth in leaps and bounds owing to the experienced professionals who are the industry-experts in functional knowledge, technology application and practical interface with the segment.
Key offerings by Pareekshn
The product is enriched with solutions that focus on multiple aspects of an individual. Be it Competency Assessment, or Emotional Intelligence Assessment, or Performance Measurement Solutions, every feature is inclined towards identifying the skills of a candidate as a potential employee. Pareekshn allows the recruiting companies to utilize its exclusive features to pick the best talent by testing it on the skills standards, Emotional Quotient Intelligence (EQI), and performance data. These are the hands-on services that encircle multiple aspects of candidate testing programs.
Insights on Innovation
To the CEO, Innovation is all about something that already exists but is vague to people’s sight and wisdom. It is about realizing and not about inventing something new. He further adds that it is to know what one is ignorant about. According to Arvind, Nature in itself is complete and it is all about ensuring a pearl of wisdom to recognize the facts that are present there! This process is all about identifying any opportunity or idea comparatively earlier than others. Innovation is a critical differentiator to his business venture that allows it to make a one-of-its-kind product. He states that it is of utmost importance to renovate or reinvent the offerings by resonating as per the needs of the clients.
Moreover, he states that for a sustainable business, a clear vision and critical thinking play a significant role. Pareekshn is the living example of such a unique vision and innovative instincts only.
Arvind believes this industry is about to grow exponentially and post-Covid scenario will witness it with full intensity. This will bestow the company with a myriad of new opportunities to expand its horizons. Within the five years of their journey, over 12 lakh assessments have been conducted that has allowed them to be enlisted as one of the Top Five Online Assessment Institution. Pareekshn foresees a bright and blazing future ahead, as shortly, the virtual portals and ed-tech platforms are about to dominate the education sector.
