This implies that the iPhone 12 is Apple’s fastest-selling model since the iPhone 6. According to Counterpoint, the iPhone 12 range was well-received due to 5G capability on all models and OLED screens on all non-Pro versions.

It was the introduction of 5G on all models, as well as OLED screens, even on non-Pro phones, according to experts. People rushed to the higher-end models this time, unlike prior generations.

The iPhone 12 Pro Max was the most popular, accounting for 29% of overall sales, up from 25% last year for the 11 Pro Max. And these are global numbers; the new top model was especially popular in the United States, where it accounted for 40% of the 12 Pro Max phones sold.

According to Counterpoint, even though Apple did not include a charger or headphones in the package, it did not appear to be a deal-breaker, at least in the United States, which accounted for 40% of worldwide iPhone 12 Pro Max sales until April. Since December 2020, the iPhone 12 Pro Max is claimed to have been the best-selling handset in the United States.

“The iPhone 12 series was also considerably less harmed by the epidemic than the iPhone 11 series,” Counterpoint says, citing additional factors for the iPhone 12 series’ success. Consumers who hung on to their devices owing to the pandemic last year have also updated to the 12 series.”

In April, Apple set a new peak for market share. Since October 2020, it has regularly gained a record-high market share in the United States, and this trend is expected to continue in 2021.