Instagram will shut down the live shopping feature on March 16
On March 16, Instagram will be discontinuing its live shopping feature that enables users to tag products in their live broadcasts, as per the announcement made by the social media platform.
“Beginning on March 16, 2023, you will no longer be able to tag products in live broadcasts on Instagram. This change will help us focus on products and features that provide the most value to our users,” the company said on a support page.
Social networking service
- Original author(s) – Kevin Systrom, Mike Krieger
- Developer(s) – Meta Platforms
- Initial release – October 6, 2010; 12 years ago
- Operating system – iOS, Android, Fire OS, Microsoft, Windows
- Available in – 32 languages
Despite this change, Instagram has emphasized that users can still establish and operate their shops on the platform. The company is committed to “investing in shopping experiences” for individuals and businesses through a variety of channels such as feed, stories, Reels, ads, and more.
“Shopping is important to Instagram. 90% of people follow at least one business on Instagram,” a company spokesperson wrote in an e-mail statement to Gizmodo.
In addition, Instagram clarified that the discontinuation of the live shopping feature will not impact other live broadcasting features. Users can continue to use these features as they normally would, such as:
- The ability to schedule a live broadcast
- Invite guests to join your live broadcast
- Hold a live Q&A
Facebook, also owned by Meta, announced similar changes back in August 2022—ending its experiment in live shopping links.
In January 2023, Instagram had announced that it will remove the shopping tab from the main bar at the bottom of the screen, starting this month.
As part of its recent announcement, Instagram is relocating the button to create a new post to a lower position on the screen. At the same time, the platform is replacing the Shop tab with the Reels tab, which was located in the front and center of the navigation bar.
Instagram’s advertising revenue has been on a steady rise, with the platform accumulating $17.4 billion in ad revenues in the United States alone in 2020. As a subsidiary of Facebook, Instagram is expected to reach an estimated $40 billion in annual ad sales by 2023.
The trend for online sales is pointing upwards, with the global ecommerce market set to exceed a value of $7 trillion in 2024. This remarkable growth can be attributed to several factors, such as the surge in mobile shopping, the expanding presence of social media, and the surging demand for subscription services.
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