ADDITYA KASHYAP

Additya Kashyap is one of the august leaders in the business fraternity carrying more than 25 years of experience in Aviation, Banking & Financial Services, Healthcare & Insurance and Information Technology. Starting out as a trainee in 1995, he has grown in ranks managing operations of many Fortune 100 clients for companies like Daksh eServices, Epicentre Technologies, Genpact and AEGIS. He has also led global operations for healthcare, banking and finance and had a venture that provided Revenue Cycle Management (RCM) services to healthcare practitioners and imaging Centres in New Jersey, USA. He has mentored and created specialists in Healthcare, Banking & Finance, Telecom, Solar and Information Technology. His specialization encompasses Six Sigma, COPC, Business Development, Performance Management, Client Relations, Project Delivery, Profit & Loss, Gross & Net Margin Improvement (EBIT).

After a significant experience in the international market, he joined Majorel as CEO India in 2019. Majorel provides a unique blend of solutions that differs from other BPM players and ITES Companies. Majorel encircles an array of end-to-end solutions right from product launch to customer retention. Mr Kashyap says, “We lead on customer experience, we design, deliver and differentiate on behalf of some of the world’s most respected brands in IT, E-Commerce, Travel & Tourism, Automotive and BFSI sector”. The Company’s vision is to become the best BPM brand across the globe. Treading on that it has grown to a progressive revenue figure of € 1.3 B with 53000+ passionate people, working out of 100+ centres in 29 Countries.

MAJOREL’S FOCAL POINT
The term ‘Majorel’ is a combination of two words MajorRelationships, which is their core philosophy of customer life cycle. In India, Majorel shows its forte through tiered approaches, ensuring customer experience at every touch point, whether its service, sales or loyalty programs. The Company empowers on customized customer communications and digital solutions like social media and online communications, automated interaction and AI, analytics, self-service and other customer lifecycle and marketing solutions. Majorel’s prime focus resides in client satisfaction, helping them build real and progressive relationships. These relations are built upon trust and the ability to overcome gaps in expectations. Working as collaborative partner creates an understanding of mutual investments, finding and pursuing common goals, eventually empowering the Customer Lifecycle Value at Majorel.

Mr Kashyap’s arrival at Majorel gave the Indian counter part a significant boost. With a mindset on “employee-centricity”, he has been deliberately working on his Majorel India’s mission to create an ecosystem of 7000 employees. Within a year of arrival, he has marshalled 2000 like-minded employees placing a crucial landmark for their growth. He is a passionate leader with a motivation to retain employees and upskill them into top talents through proper training. Along with his team, he has spearheaded and launched the L&D department, where employees are coached through various customized training modules to enhance their skills, for their growth and that of the organization.

STAYING AHEAD IN COMPETITION
‘Respect’, ‘Excellence’ and ‘Creativity’, these are the three pillars of Majorel that gives it an edge over peers. In CEO’s words- transparency on all levels ensure a holistic ambience and proper functioning of operations. At Majorel India, be it the security guard, front line executive or the leadership panel, everyone shares an equal amount of respect, empowering a unified culture. Mr Kashyap’s efforts have placed Majorel India at the forefront of BPM segment. Their excellence in operations is powered by emerging innovations.

The world is ushering towards a digitized era with people gunning for the lowest price. With that in mind, Majorel India strictly monitors its process and introduces plug-in automation, IVR solutions or process augmentation, to make the operations team more efficient and to handle additional volumes. Constant development in operations showcases the creativity and an ability to think out-of-the-box. This experimental attitude helps the Company inculcate competitive measures which eventually attribute to Customer Experience and Enhancement without any increase in cost and of value addition to the client.

UNBROKEN TO THE PANDEMIC
Majorel India’s meticulous approach and flexible mindset significantly gave it an upper hand amid the pandemic. Mr Kashyap has a demonstrated history of devising calculative solutions during unprecedented challenges. As the pandemic cases were rising in India, he along with his team started IT and BPM pretesting along with connectivity at employees residence remotely. This quick and innovative approach created a free wheeling framework to work during the lockdown. Every employee was equipped with proper amenities like PC’s, Head sets etc. and were working seamlessly from home. On top of that Majorel India made zero cut-offs in employment or salary and hired more than 500 employees between Gurgaon and Mumbai. The leadership panel also contributed a part of their remuneration to safeguard the employees.

On the business front the company didn’t see any significant loss rather a steady growth. Majority of their employees are working from home and serving customers of their clients, which has led to an increase in demand and the actual revenue been more than the initial projection. These times have been efficiently utilized by adding array of services to their portfolio, launching their own virtual events platform ‘Centrestage’. Since physical events were restricted Majorel India has successfully used this platform and executed more than 50 virtual events with another 100 going ahead.

The other digital platforms are -Spotlight (Social listening and Response tool), DinoData (Database platform for B2B segment) and Digital Owl (One–Stop digital campaign and analytics tool). Now since lockdown is eased, Majorel India resumed its operations from office with 25-30% of its workforce maintaining all safety precautions like temperature monitoring, social distancing etc. During the lockdown the entire Company made sure to stay connected as ‘One Team’. They have launched several wellness campaigns for employees focusing on mental wellbeing, engagement, training to name a few through this global pandemic.

‘KNOWLEDGE IS THE FOUNDATION OF LEADERSHIP’
Mr Kashyap’s learning attitude and vigilance are the turnkeys to his revered stage. Mr Additya Kashyap is an avid reader and follows notable leaders like Richard Branson, Jim Rohn, Jack Canfield, Stevan Covey. Mr Additya Kashyap is a firm believer of “CANI – Continous and Never-Ending Improvement” and keeps learning to empower his leadership skills and endorses motivational videos and contents of authors like Simon Sinek or Tony Robbins as knowledge banks.

Mr Additya Kashyap finds time to attend events, conferences and shows which gives him an opportunity to meet and work with great people, eventually enhancing his knowledge and leadership skills. Along with this, he writes blogs on topics that can be resourceful for his team and society. As a life coach, he believes this is a small way to contribute to the betterment of people around him and also helps in self-enhancement. Mr Additya Kashyap is a leader, who leads by example, adding value and confidence amongst his teammates and in their growth and learning.

BRIGHT PROSPECTS LIES AHEAD
With substantial years of business in the bank, Mr Kashyap foresees a bright future for Majorel India. Presently the company is based out of Gurgaon, Mumbai, Bangalore and is opening a fourth base in a tier-2 location. As they delve into smaller cities, his prime objective is to turn the young talent into great leaders; by finding aspiring right talent and to give them a better tomorrow by educating them to handle customer service. With this clear focus, Mr Kashyap eventually sees his vision – to grow from 700 to 7000+ employees into fruition.