Anooja Bashir -The business women who took Ourea to heights of success
Anooja Bashir is one such rare Entrepreneur in the current corporate scenario. This woman disruptor has spent her time in a strategizing system to armour her venture Ourea rather than accepting the fate and destroying her business stability in the ecosystem. Her experiences are proof of the fact that determination, optimism and perseverance are all that is needed, coupled with skills and abilities to overcome the challenges that can be faced when setting up a startup business and to emerge successful at the end of it all.
Currently, she is the founder and CEO of Oureacorp, CMO FlexiCloud, and COO Digitalis. She also supports and advocates the pursuit of novel applications of social entrepreneurship focussing on women empowerment and child welfare through her vertical -Anooja Initiatives.
The Entrepreneurial Journey
While entrepreneurship was not a journey that Anooja Bashir had envisioned embarking on, she felt inclined towards the same when she returned to India as a Civil engineer, with a decade of experience in the corporate world. Her academic involvement as a professor was quite easy owing to her corporate background.
In 2013, she came up with the concept of starting a finishing school that would provide a guide to the newly graduated from university and who are about to enter the corporate realm with the skills, etiquette and other know-how needed, to be a success in the world of business. This idea of starting a finishing school for graduates gave birth to an enterprise known as Ourea.
THE GLITCH
Anooja had to face numerous struggles in order to transform this vision of a finishing school into a reality. Down the line, there were serious blunders committed on her part, and her creative aspirations met with many an obstacle. Nevertheless, she persisted.
She too, like other entrepreneurs faced a herculean task to start with. Having spent a substantial aggregate of time in both academia and corporate space, Anooja was unsettled with the numerous rifts and fractures that existed between. She thus delineated her brainchild – a finishing school concept for professional graduates. The whole idea at the time of its inception was a long shot. Since it confronted and stood against the conventional flow of the hackneyed educational style and corrupted skill development, the venture harboured uncertainty and fostered widespread criticism. The startup failed pathetically twice with devastating outcomes.
Anooja was determined to make her project a success, and she decided to learn from many failures that she encountered while setting up her envisioned project of a finishing school, to analyze, what it was that needed to be done, to get the project off the ground and turn it into a resounding success.
OVERCOMING THE GLITCH
But her never-giving-up attitude made her stronger to face all difficulties. Unwilling to give up on the endeavour, Anooja stepped into the entrepreneurial phase of her life, as she concentrated on gathering corporate insights on strategy building and expanding the horizons of her knowledge. The opposition from her family on concerns of her career instability, the financial infirmity that came with the shift of métier was all disheartening. Still, the will “to be her own boss” kept her vigour smouldering.
Ms Anooja reanimated Ourea, the one-stop consultancy service, that catered to all corporate requirements. In 2017, despite the irresistible urge to establish her entrepreneurial stature and redefine the process, she was forced to take another break as she had to come up against and endure a lot of emotional, worldly, and pecuniary losses. In 2018, Anooja rose from the ashes of disdain and adversity to the modern-day phoenix that she is. She established and organized a strong footing in the entrepreneurial space with Ourea – as a 360° Business Management Consultancy. partnering with Mr. Vinod Chacko. Despite the venture Ourea, both do handle the role of CEO & CMO which is managed cloud hosting company serving to host needs across the globe.
THE BEST STRATEGY PAVES TO SUCCESS
Anooja, today is a serial entrepreneur who administers guidance, idea, and clarity to those who seek strength and guidance to start their own entrepreneurial debut. Today supports and strategizes branding, communication, and web identity of umpteen organizations, both business-to-business and business-to-customer oriented serving more than 100+ brands and 1000+ clients globally. Anooja believes disruption is very much essential in this post-pandemic scenario to thrive and scale up business with a collaborative approach between like-minded entrepreneurs and organisations.
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