Fact check: Coca-Cola to Enter ‘Smartphone’ Market?
The Coca-Cola smartphone is expected to debut in India soon. Yes, you read that right, not a new smart bottle tech or flavor but a smartphone!
The world’s most popular soft drink brand is reportedly collaborating with a smartphone maker to launch its first handset in India in the first quarter of 2023.
This innovative step by Coca-Cola, if true, would mark a big shift in the company’s strategy as it has never ventured into the technology sector before. It is also a sign of increasing competition in the Indian market, as many companies are now expanding their product offerings beyond their core business.
The Coca-Cola Company
- Beverage corporation
- Owners: Berkshire Hathaway, The Vanguard Group, BlackRock
- Founded: 1892, Atlanta, Georgia, United States
- Founder: Asa Griggs Candler
- CEO: James Quincey (1 May 2017)
- Headquarters: Atlanta, Georgia, United States
- Subsidiaries: Coca-Cola (Japan) Company, Limited, MORE
According to tipster Mukul Sharma, ‘Coca-Cola is partnering with a smartphone brand for this new phone.’ While the tipster couldn’t confirm the brand, a report by 91mobiles claimed that the OEM in question will be Realme.
[Exclusive] Here’s the all new #Cola Phone 😍
Can confirm that the device is launching this quarter in India.
Coca-Cola is collaborating with a smartphone brand for this new phone.
Feel free to retweet.#ColaPhone pic.twitter.com/QraA1EHb6w— Mukul Sharma (@stufflistings) January 24, 2023
Coca-Cola smartphone Specifications
There is no official word on the specifications, launch, and pricing, but looking at the leaked images of the Cola phone, it seems to share the design sensibility with the Realme 10 series of smartphones.
In terms of cameras, the Coca-Cola smartphone appears to have the same dual-camera setup and LED flash module placement as the Realme 10 4G. Connectivity options could include Bluetooth, Wi-Fi, GPS, 5G, and a USB Type-C port for charging.
Coca-Cola smartphone Price
If Coca-Cola is collaborating with Realme to launch a smartphone, then we can expect another Realme 10 4G with a different logo. The price in India for the 4GB/64GB model of Realme 10 4G is INR 13,999. The 8GB/128GB variant of the device is also available for INR 16,999.
Not the first time
If you’re puzzled by the unusual combo of an iconic beverage company and a smartphone, know that this isn’t the first time a non-smartphone company has hit the market. Recently, Oppo partnered with the House of Dragon web series to bring a special edition of Oppo Reno 8 Pro 5G.
Apart from this, Infinix launched the Avengers Edition of its smartphones. Similarly to that, iQOO had unveiled its BMW-themed smartphone that was part of the iQOO 9 series.
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