Dynatech Marketing Company: ONE STOP SOLUTION FOR QUALITY EUROPEAN PACKAGING MACHINES, FOOD PROCESSING MACHINES AND PACKAGING MATERIALS
Started in the year 1990 by Mr. Anoop Talwar (IIT, Kanpur), Dynatech Marketing Company is well-known in India and Europe as a one-stop solution for high-quality packaging, food processing machines and a supplier of special packaging materials. The Company markets sophisticated automatic packaging machinery as well as complete packaging lines comprising of many machines. Although they cater mainly to the dairy industry, their machines (all of European origin) are also being used extensively for fruit processing, breakfast cereals, health foods, snack food, confectionery, concentrates, lubes, paint, petrochemical, agrochemical, home care, detergents, etc. Packaging being a wide industry as all goods need to be packed.
THE CLIENTELE
Top-notch companies such as Co-op dairies (Amul, Banas, Mehsana, Sabar, AmulFed, Mother Dairy, Panchamrit, MILMA, NDDB, Rohtak Dairy, Verka), Abbott, Kellogg’s, Nestlé, Wockhardt, Roquette, Heinz, P&G, HUL, Parag, Mother Dairy, Britannia, Schreiber Dynamix, Castrol, Shell, IOCL, BPCL, HPCL, Total, Valvoline, GNVFC, Bayer, Indofil, Asian Paints, Akso Nobel, form their client base.
KEEPING PACE WITH THE CHANGING MARKET TRENDS
Dynatech Marketing stands for ‘dynamic technology’, and the idea is to keep pace with changing market trends by continuing to bring into India the latest European technology that the Indian market is looking for. As they are not a ‘hard-wired’ manufacturing company, this is not difficult to do with the right partners from overseas. They stick to high quality, reliable equipment that has high uptime, and which needs minimal maintenance. After-sales, support is also offered through AMC contracts.
RESEARCH AND DEVELOPMENT IS INSTRUMENTAL
R&D is pivotal for the growth of any brand and many of its Principals are constantly innovating, developing new machine designs to make unique packaging forms and bag styles, introducing new features to offer the best-customized solutions for various applications. User feedback from many installations delivered worldwide is constantly used to improve the performance of the machine and achieve higher quality, fill accuracy and productivity.
ADOPTING THE LATEST TECHNOLOGY
Dynatech Marketing has access to the latest technology from their various European Principals, many of who are constantly innovating and bringing out new designs, new packaging forms and bag styles and winning prizes during the Interpack exhibition in Dusseldorf (Eg. Rovema, Germany), Fasa, Lithuania has been developing and improving their machines each year with new features and are CE compliant. Serac France & Malaysia are building new technologies for the online blowing of plastic containers and filling them. Alpma, Germany finely tuned their paneer technology by studying the process in India and then developed complete automatic lines to make, cut and pack paneer untouched by hand, ensuring a high degree of hygiene and thus increased shelf life.
WINNING THE TRUST FACTOR
Dynatech Marketing never oversells. The performance committed by them (output, fill accuracy, efficiency) has always been demonstrated by them during site acceptance tests to the satisfaction of their clients. This has resulted in trust in their brand and consequent repeat orders from clients.
THE WORKFORCE
Employees are the key assets of any organization and are treated with great respect to encourage, train and build them rather than show them their weaknesses. A personalized and homely working environment helps to destress. An open office atmosphere rather than separate cabins promotes a sense of transparency and sharing. Very little information is “confidential”. The company has one single email address used by all employees, each person attending the mails pertaining to his specific assigned work. This style also helps to train and build the employees as they are able to see and emulate others. Each person has enough freedom to operate. Personal problems of employees are also listened to. A salary raise is granted each year. Hence employees tend to stay on rather than keep changing jobs. Some have been with the company since 20 years. A 5 day week also helps as it provides employees adequate time for personal work and keeps a good balance between work and family life.
Anoop Talwar says to folks who look up to him, “There is always a ‘model company’ in mind that we aspire to be, and we realize there is always room for improvement. We constantly try to expand our reach in the country, to enlarge our after sales service support and be an ideal representative of our Principals. We wish to convey to other aspiring companies to always persevere, never give up, did your heels deep in the business and work hard and the business will show you the way.”
CSR ACTIVITIES
Anoop Talwar is one of the Trustees of ‘The Mahakali ALM’, an NGO and Trust registered with the Charities Commissioner. The Mahakali ALM constructed a public park on a BMC plot of land with financial assistance through MP funds of Hon. Sunil Dutt and MLA funds of Hon. Suresh Shetty, which park the ALM has been maintaining for 20 years through donations as well as through own contributions. Approx. 1,000 persons use this park free of charge each day to de-stress. Underprivileged children are taught free here by Angel Express (another NGO) whom they support. They have a free homeopathic dispensary in this park. Many free medical camps are held here for the benefit of residents, children and senior citizens. Also organized here are plays, music programs, competitions, children’s marathons, workshops for alternate medicines, talks for a better environment, donations of goods, etc.
MILESTONES AND ACHIEVEMENTS
Dynatech Marketing has built a reputation for itself for its ability to effect ‘the first sale in the country’ for many of its European Principals. The first sale, as you may know, is always the most difficult. From a humble beginning in 1990, Dynatech Marketing has come a long way and is today well accepted as a supplier of leading makes of machinery. It has been recognized for its quality of work and long term relationship with its clients and Principals and behind it all is Anita Talwar, Director, (the better half of Anoop Talwar) who is fully involved in the company business.
MESSAGE TO READERS
“We invite you to visit The Mahakali ALM park (SVP Road, Andheri East) with prior appointment to witness the good community work we are doing for the environment and for residents of our area. You will get a good overview of all our activities. ~Anoop Talwar
