News Highlights

• GoAir has been rebranded as ‘Go First,’ as the carrier bets big on its ultra-low-cost business model to weather the effects of the COVID-19 pandemic.
• The airline is also planning an Initial Public Offering (IPO) to finance its growth plans.
• The official said that Go First is intended to provide a mix of enticing airfares, a squeaky-clean travel experience, well-sanitized planes, and on-time efficiency.

GoAir rebranded as Go First; offer low fares and luxury for passengers

GoAir, which is owned by the Wadia Group, has been rebranded as ‘Go First,’ as the carrier bets big on its ultra-low-cost business model to weather the effects of the COVID-19 pandemic. The airline is also planning an Initial Public Offering (IPO) to finance its growth plans.

After SpiceJet and IndiGo, Go Air is the third Indian airline to be listed on the stock exchanges. The airline, which debuted in 2005, currently has a market share of more than 9.5 percent in India.

Go First, as a ULCC (ultra-low-cost carrier), will fly narrow-body planes throughout its fleet, which currently includes Airbus A320 and A320 Neos (new engine option) planes.

According to a press release, Go First is well suited to outperform its peers by using the ULCC model. The ULCC model has the newest fleet of Indian low-cost carriers, with the bulk of Airbus A320 Neos. Go First’s CEO, Kaushik Kohna, said the airline has been resilient over the past 15 months’ difficult times.

According to The Kaushik Kohna, “Even though the times are exceptional. Go First sees possibilities in the future. This rebranding represents our optimism for a better future. The Go First Team will work tirelessly to uphold the brand to ensure that ‘You Come First’ a reality.”

According to the airline’s Vice Chairman Ben Baldanza, India is a rapidly developing airline industry. Indian customers highly value-conscious but extremely competitive when it comes to the flying experience.

He added, “Go First is intended to provide a mix of enticing airfares, a squeaky-clean travel experience, on-time efficiency, and most important well-sanitized planes. And that is precisely what our brand and service are built on.”

Covid-19 second wave hit country Aviation recovery

The second wave of covid-19 has badly damaged India’s airlines, which were just getting back on their feet after the lockout of 2020. Since airlines resumed service in June, domestic traffic has increased month after month. However, fewer Indians traveled in the last week of April than the previous week, marking the second consecutive weekly drop in passenger numbers. According to ICICI Securities, a total of 239,000 people flew domestically every day last week, down from 251,000 the week before.