Iffort
A Digital Technology Services Firm Amplifying Brand Success Story through Innovative Solutions
Eleven years ago, at a time when the digital space had just started to explode, most organizations did not have a structured approach to scale businesses. Iffort was incorporated with a noble vision to empower the growth of global enterprises using evolving digital technology trends. Their forte is to transform ideas from minimum viable products to scalable market-ready solutions.
Led by a visionary team of highly-seasoned IT digital space and web technology experts, the brand today enjoys its status holding strategic tie-ups with Antara Senior Living, FMax Group, Borges India, Fit on Click, Harper Collins India, Eli Lilly India other than global technology clients. What sets Iffort apart from other enterprises is the multi-disciplinary technology team that specializes in the product development roadmap.
Since its inception, Iffort has been transforming next-generation businesses by offering disruptive digital solutions across B2B/B2C segments. Their holistic offerings span across full-spectrum product consultation & development, building native & cross-platform applications, and fueling digital marketing strategies that drive revenue.
Their product roadmap enables startups to take a big leap in funding, user acquisition, and engagement funnels. Iffort’s mission is to partner with the growing league of innovative global startups in their journey and create a deep footprint across all segments of digital technology. The independent business unit called Code-Coffee has been the key driver of Iffort’s growth during 2020-2021.
Recently, the firm has acquired tech customers across 4 geographies i.e. The USA, Dubai, Malaysia, and the UK. They have also signed strategic partnership agreements with a customer in Dubai & another one in Malaysia for their product transformation.
The Inception Story
Back in the days, when digital marketing was at the beginning phase in India, the founding members of Iffort saw a significant opportunity in the areas of digital innovation & disruptive online marketing and kept the foundation of Iffort in the year 2010. During the course of this exciting journey, they worked with top-tier global customers in different verticals like Travel, Real Estate, Entertainment, Healthcare, Pharma& Book Publishing to name a few. Digital marketing has always been a pillar of strength in the areas of content marketing & performance marketing.
Leading Through the Pandemic, a Mission Accomplished
The pandemic has been a transformational phase also for Iffort in terms of how the business footprint has grown. Since their focus has been on digital services & solutions and many organizations have embraced digital, it has resulted in multi-folded progress for the company. With the cohesive culture that is embraced at Iffort, the initial days of working remotely were very challenging, however with the layout of working processes, they have now evolved into a truly hybrid team.
Synchronizing with the Technological Advancements
As far as the core technology is concerned, the team at Iffort is active in the inclusion of the latest advancements. They are consolidating their offerings to present an integrated solution that architects the construct of a winning product. To stay prepared for the upcoming developments, they are actively monitoring the rapidly evolving landscape around Metaverse and BlockChain that presents a spectrum of exciting opportunities to the developer ecosystem.
The Work Culture & Recreational Approaches at Iffort
People centricity is at the heart of Iffort. The firm provides equal opportunities to all employees. Also, the leave policy of the company is quite robust and from a standpoint of communication, the environment is very open and friendly. Employee feedback is a vital part of Iffort’s work culture. Employees can share their feedback with the leadership team which is very approachable. To keep employees motivated and productive, there are different types of appraisal policies that are as per the best in the industry.
Future Roadmap of the Company
From inception, Iffort has been flourishing and accomplishing numerous milestones, especially during the pandemic phase, the firm has grown rapidly. Now, their goal is to compound this rapid growth. They are planning to recruit diverse talent from across the country, and for this, they are expanding their Noida office with a strategic development center outside Delhi-NCR. For the next few years, Iffort’s aim is to build a truly world-class workforce of engineers & marketers.
An Advice from the Wizards
Entrepreneurship isn’t a sprint, it’s a marathon. If you’re taking the plunge, be prepared to grind it out and stay there.
Dynamic Leadership
Sunny Jindal, Managing Partner
An MBA from the University of Northampton, Sunny Jindal is the co-founder & Managing partner. He has been the Co-founder of the firm. With his 17 years of experience, Sunny brings in his strong cross-functional expertise in the business & technology disciplines. His vision helps in the execution of all technology project deliveries at Iffort with a process-oriented methodology. Moreover, the visionary has a strong penchant for HR/Operations and Analytics.
Daksh Sharma, Managing Partner
Digital marketing speaker and trainer Daksh Sharma is the co-founder & Managing Partner at Iffort. He is taking care of marketing, business growth, and providing strategic and measurable digital solutions to organizations across traditional internet marketing and also social media marketing. Mr. Daksh holds over 15 years of expertise in online marketing, spanning different industry verticals like healthcare, travel, publishing, pharma, and several other industries.
Sesh Seshadri, Executive Director & Board-Member
One of the most established names in the current publishing industry, Sesh Seshadri is the Executive Director & Board Member at Iffort. He has formerly been the Director of Lonely Planet India. Previously associated with Oxford University Press (OUP) for over 25 years until 1997, SeshSeshadri was the only employee to be appointed to 3 of OUP’s national strategic committees viz. Educational, Academic, and Finance & Operations.
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