Kia India Launches Certified Pre-Owned Car Business
The introduction of the “Kia CPO” Certified Pre-Owned Car Business was announced by Kia India today. The Kia CPO stores will be a one-stop shop for both buyers and sellers of used cars.
Under this programme, customers can buy, sell, and exchange their current vehicles. Additionally, it will simplify ownership transfers and specialised financing plans for pre-owned vehicles. Additionally, vehicles acquired through Kia CPO will come with up to four free scheduled maintenance visits, a guarantee that lasts up to two years and 40,000 kilometres, along with other benefits.
All Kia vehicles certified and offered for sale through Kia CPO will be under five years old, have fewer than one lakh miles on them, and have undergone thorough 175-point quality inspections. In keeping with this, the business has now released a smartphone app for digital evaluation that integrates real-time data and offers expert pricing advice.
Customers may also purchase cars from other brands through Kia CPO on an as-is, where-is basis. By the end of 2022, Kia wants to have more than 30 CPO locations operating in the nation. It currently has 15 locations spread across 14 cities, including Delhi NCR, Bangalore, Ahmedabad, Hyderabad, Chandigarh, Jaipur, Cochin, Bhubaneswar, Calicut, Amritsar, Nasik, Baroda, Kannur, and Malappuram.
Chief Sales Officer of Kia India, Myung-Sik Sohn, commented on the effort, saying, “With Kia CPO, we want to change the rules of the game for the pre-owned car industry.” We hope to change this perception with our arrival into the industry because Indian customers currently have little access to certified and validated information when it comes to the pre-owned car category.
By identifying market gaps and filling them with our well-considered goods and services, Kia aims to revolutionise transportation. Our proactive strategy of launching a CPO business at such a young stage of our existence in the nation will guarantee that all systems and processes are in place even before the first lot of our items comes under the average replacement age.
He continued, “We’ve found that more than one-third of customers who buy new Kia cars are replacement buyers, and we seek to help them through our certified pre-owned car business. Customers may swap any old car for a new Kia car, and we also provide exchange customers with a packaged deal that includes a secure and quick payment transfer option”.
With the help of Kia CPO, Kia India hopes to give customers with better services by using a rapid, efficient, and fair digital assessment process to give the right price for their vehicles.
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