MASTERBLOCKS
CUSTOMIZED IT SOLUTIONS TO EMERGENT BUSINESS CHALLENGES
In light of the creative breakthroughs in business and society, startups are cultivating to be the backbone of New India. Since 2020, the startup ecosystem has been integral in helping the company get back on track. While established businesses contributed, startups grabbed the spotlight, whether it was creating jobs, driving innovations, reflecting the talent pool’s diversity, or reshaping businesses.
Above all, the tech startups made headlines for their focus on expanding employment opportunities while mastering all the other roles. Within this domain, software solutions have seemingly become an attractive career choice for IT enthusiasts. MasterBlocks is a new entrant in the pantheon of software solutions. Founded on values of commitment to stakeholders, it develops innovative solutions and technologies, as well as creates scalable career opportunities.
A CLOSER PICTURE OF THE FIRM
MasterBlocks, based in Pune, delivers value to its customers by designing, creating, and executing bespoke software solutions. The firm comprises young digital architects and developers who create blueprints for developing and executing diverse integrated solutions. Its expertise in digital and mobile technologies, combined with the appropriate resources and tools, cuts down on project development time. Their focus is on reducing clients’ technical debt and scaling their profitability. Every project begins by assessing the client’s vision, followed by weaving ideas and then creating an execution plan. This simple yet holistic method has helped them succeed even complex projects.
MasterBlocks stands on the pillars of client and employee satisfaction, as well as social and business responsibility. Its work style reflects its employees’ potential, with a transparent culture and industry-best practices that eliminate communication barriers to create trust and operational excellence.
IN-SPEED WITH TRENDS AND TECHNOLOGIES
Software solutions are one of the most sought-after services in the business world. Every business is vying for upgrades, resulting in a vigorous battle between technology vendors, especially in developing nations like India. The IT industry accounts for 8% of the country’s GDP, including software exports. Every IT vendor is leveraging open source innovations or creating new ones to be a step ahead of their neighboring vendors. As a new entrant to the industry, MasterBlocks makes a concerted effort to stay competitive. It has customized training programs designed to keep employees aligned with the latest technology trends and technological practices.
R&D plays an integral role in building a competitive forte. Despite the lack of a formal division, management encourages their leaders to experiment with new concepts and ideas, as well as resources. The findings are recorded as proof-of-value (PoV) and used when onboarding clients. The research efforts have helped build a forte around cloud platforms and enter diverse industries.
A PORTFOLIO OF NEED-BASED SOLUTIONS
The Indian software market is diverse, with every company trying to carve a niche. MasterBlocks’ mainly offers web development, web designing, and mobile app development. In a broad sense, their expertise spans MEAN & MERN Stack Development, Cloud Development, JS Development, PHP Development, and QA Testing. But how do they carve a specialization? Let’s understand each area in a distinct manner:
- Web development: It connects JavaScript and non-JavaScript programs that have been custom-built, integrated into legacy systems, purchased from a third-party vendor, or a mix of these. It also emphasizes the value of PHP programming for a high-quality, interactive, and innovative website.
- Mobile App development: MasterBlocksworks in both Android/iOS development. The company has an adept team that is flexible on both platforms. It has developed exciting Android apps in e-commerce, health, and fitness. Simultaneously, to develop innovative iOS applications, it uses object-oriented programming like Objective-C and intuitive languages like Swift.
- Web Designing: The company designs websites with all the elements that optimize traffic and sales. They allow clients to choose from a variety of elements to understand their tastes and implement them to build a cohesive website. Also, it ensures all the key pages on the website are interactive, along with smooth navigation.
To sum up, every project is customized to perfection and complements human intelligence and innovative technologies. MasterBlocks has successfully delivered 25+ projects in its short but focused tenure, developing a promising clientele of 12+ enterprises. It has clients in a variety of industries, including print media, sports management, and e-commerce. It also offers white-labeling services to software developers who are working on a product.
A TUNNELLED CULTURE
It’s safe to say MasterBlocks has a talented team. What’s notable and laudable is how they keep them motivated. This is where Mr. Khajaamin Attar comes into play. As the director, he ensures everyone onboard is dedicated and motivated at work. Along with other leaders, he ensures they challenge employees from time to time to push their efforts to increase productivity.
They also encourage them to pursue technical certifications and participate in user groups, forums, etc. “We ensure that employees don’t go astray or waste time on unproductive activities,” says Khajaamin. Putting it simply, they motivate employees to be engaged in a way that aligns their personal growth with organizational growth.
The dedicated culture is helping them sail through the pandemic. While they see an increasing number of projects, they struggle with resource hiring and scaling. “Due to ‘the great resignation,’ a couple of our critical resources have resigned, but we are trying to retain them on revised compensation,” enlightens Khajaamin. They have made tie-ups with multiple recruitment agencies to ensure a scalable improvement every month.
CARVING PROSPECTS IN A DISRUPTIVE LANDSCAPE
By constantly onboarding clients through efficient delivery, MasterBlocks had a steady start. In 2019, they expanded their network and built partnerships, too. Even more, they onboarded foreign clients from print media and other segments, putting many feathers in their cap. MasterBlocks is a 360 ° software technology company and has established expertise in Web 2 Print domain over time.
Web 2 Print technology has expanded as a niche market, and the company has developed technical and domain expertise to serve to that market. They are building innovative online design studios for clients in the Printing industry with remarkable success, and this has proven out to be their major differentiator/strength/technology solution offering.
Nonetheless, the scenario has been challenging since the second half of 2020. But MasterBlocks isn’t giving up. With strong headwinds from the new Omicron variant, every business is going above and beyond to be sustainable. As such, the company is building prototypes that can connect customers with the print media industry. “Upon the success of taking the product to the market in the next 1-2 years, we see ourselves generating at least 20-30 Cr revenue per year afterward,” Khajaamin says aspiringly.
AN INSPIRING NOTE
“Take calculated risk, Build network. Build partnerships. You won’t be able to penetrate the market alone! Also, build skilled resource pipeline.”
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