Meme Marketing

Meme Marketing

The Latest Digital Marketing Trend

Memes have today become the cryptocurrency of content, some have cracked it, while some are still wondering but every brand out there wants to try their hands on it. Traditional advertising is going on the backfoot these days, and memes have come into the limelight. In a very short period, sharing memes has become a trend on social media as people mainly Gen Z want to express their opinions on different issues with a pinch of humour. As per the study by YPulse, about 75% of millennials actively share memes today and around 38% follow memes accounts on social platforms.

What are Memes?

The term, the meme was coined by Richard Dawkins in the year 1976 when he stated- How an idea could spread and have a hold-in famous culture just the way genes can multiply in terms of shareability. A meme can be a joke, catchphrase, or even a video/GIF generally taken from any TV series or movie.

What is Meme Marketing?

Meme marketing can be defined as a technique to use memes in promoting a brand. It is a creative way of connecting with the audience and followers and provides a chance to engage with the audience. In this digital era, memes have become highly relatable and shareable to all kinds of people on social media, and it provides a huge edge to brands to improve their brand narrative es.

Advantages of Meme Marketing

Brands are taking full advantage of the new trend on social media to enhance the value of their online marketing. They are creating catchy content that can go potentially go viral. This approach is way more appealing and engaging. Share a good meme, and it is sure to bring guaranteed impressions, likes, shares, and other forms of engagement. Memes allow brands to interact with customers without becoming too promotional. When done in the right way, meme marketing can be very successful. But when it is not done correctly, it can adversely affect your brand reputation. So how to do meme marketing for positive output? What is the right approach for meme marketing? Let’s figure out –

How to do Meme Marketing: The Right Approach

The value of meme marketing is clear now for brand growth, but how do make it happy? Here, you get two options either use an existing member or create a new one specifically for your business.

Using Existing Memes

To take maximum benefits from an existing meme, companies need to stay updated with the industry and keep their eyes on what is trending. Before using a meme, make sure your content is original, funny, and easy to understand before using it. The meaning of a meme keeps changing over time. So, times you can unintentionally use an offensive meme.

Creating Your Own

In case, you do not want to go for an existing meme, create your own for your brand. It is tougher to do because this is not an authorized memo that your audience recognizes. It is quite tough but not impossible. The additional benefit of creating your meme can outweigh the existing memes, as long as your play with the available resources smartly.

Important Rules for Meme Marketing

How do you begin successful meme marketing? Follow the below rules:

• Create Something Relatable: Instead of creating a meme that appeals to everyone go for something that your audience can relate with.
• First, understand your target audience: Consider their age, cultural background, and economic class before putting out a joke. And then focus on creating something that caters to their interests.
• Aligned with Your Brand: A viral meme can get increase engagement on social media for a limited period. But to get long-lasting results from your meme marketing efforts, the content should be aligned with your digital identity.
• Checking the Timing: Some memes come and go within a few hours while some have been around for years. When you are using an existing meme, it should be in trend. If you want to make your own, make sure the cultural climate is relevant. Otherwise, your meme may come off as tone-deaf and out of reach.
• Keep Patience: As a marketer, you would feel compelled to go with the trending meme topic. But sometimes it is better to let it pass if you cannot come up with something interesting. Avoid involving your brand in popular trends where it does not belong.

Meme marketing is a more subtle and creative brand technique to begin conversations, foster relations, and move ahead in the promotion. Before you begin, understand your audience and research what they find funny. That’s all to remember on meme marketing. After reading this, pretty sure you have already started considering working on meme marketing. So, buckle up and get started now! If we have missed any important points related to this topic, feel free to share. Also, put your question and query in the comment section below.

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