Nestle says that 30% of products fail health standard, seeking to reassure customers
By Sanjay Maurya
News Highlights
- Nestle declared that fewer than 30% of its worldwide portfolio does not fulfill stringent external “healthiness” requirements.
- The manufacturer of KitKat and Maggi noodles said it will improve its connection with customers in the coming days.
- Nestle claims to have lowered sugars and salt in their products by 14-15 percent. It also stated that it will continue to improve the health of its goods.
Nestle says that 30% of products fail health standard, seeking to reassure customers
Nestle, the Swiss food and beverage company, declared that fewer than 30% of its worldwide portfolio, which largely consists of decadent items, does not fulfill stringent external “healthiness” requirements. Nestle’s announcement comes at a time when the company is ramping up customer interaction in India after worldwide research revealed that more than 60% of their product line is unhealthy.”Recent reports have questioned the healthfulness of Nestle goods because of a worldwide internal working document that was published out of context,” a Nestle India spokesman stated. “Because certain important categories were left out, the portfolio research only covers almost half of global sales.”
“There are less than 30% of the global portfolio would fail to reach demanding external ‘healthiness’ standards, most of them representing indulgent foods suitable in moderation as part of a healthy, balanced, and happy diet,” the spokesman said.
The manufacturer of KitKat and Maggi noodles said it will improve its connection with customers in the coming days, reassuring them that it cares about their concerns. The corporation, on the other hand, did not say whether a portion of its domestic portfolio is healthy or unhealthy.
In response to global reports on the brand’s health and nutrition, the packaged products firm is ramping up marketing activities. In India, the corporation will publish print advertising and respond to questions over the following three days. In a 6th June advertising, the corporation invited customers for comments on their items.
They admitted that certain of their goods are never going to be healthy. The corporation then stated that its nutrition and health plan is being updated. In the last seven years, nestle claims to have lowered sugars and salt in their products by 14-15 percent. It also stated that it will continue to improve the health of its goods.
Only 37% of Nestle’s food and beverage items had a rating of above 3.5 on Australia’s health star rating system, which assigns ratings on a scale of 1 to 5, according to a worldwide presentation circulating among top Nestle executives earlier this year.
