PV Sindhu’s brand value set to skyrocket after wins 2nd Olympic medal
By Sanjay Maurya
News Highlights
- PV Sindhu has won yet another medal in the Olympics, making her the first Indian woman athlete to do so.
- Experts predict that her bronze medal at the Tokyo Olympics in 2021 will boost her brand worth.
- Andhra Pradesh Chief Minister YS Jagan Mohan Reddy instructed officials to provide a cash prize of INR 30 Lakhs to PV Sindhu.
PV Sindhu’s brand value set to skyrocket after wins 2nd Olympic medal
PV Sindhu, a badminton player, has won yet another medal in the Olympics, making her the first Indian woman athlete to do so. Experts predict that her bronze medal at the Tokyo Olympics in 2021 will boost her brand worth. She was a silver medalist in the 2016 Summer Olympics in Rio de Janeiro.
Sindhu’s yearly brand fee may increase by more than 60%, from 1.5-1.8 crore to 2-3 crore, according to sources.
Sindhu has shown that she is a GOAT (Greatest of All Time) in Indian sports, according to Mishra, managing director and co-founder of Baseline Ventures, who manages her portfolio. Her medal-winning performance will undoubtedly assist to increase her market worth. But that’s secondary; most importantly, she encourages young people to dream big and break over the glass barrier, he said.
Sindhu has ten partnerships with companies such as: –
- Bank of Baroda
- Bridgestone Tyres
- Visa India
- Real estate firm Pooja Developers
- Chinese sports brand Li Ning
- Stayfree
- PNB Metlife
- Sharechat
- Vizag Steel
Sindhu became an overnight favorite for many companies in 2016, following her Rio success, and has been able to maintain and increase her brand portfolio as a result of her popularity. Sindhu had around ten endorsements at the end of 2020, according to consultant Duff & Phelps, and her brand worth was over $12 million.
Sindhu is one of India’s most successful female athletes, yet her brand worth pales in comparison to Virat Kohli’s $237 million. According to experts, the rise of social media platforms has opened up new marketing options for female athletes lately.
With almost 8 million followers on social media, Sindhu has a strong connection with fans, an accomplishment that homegrown social media platform Sharechat and video sharing app Moj are leveraging. Andhra Pradesh Chief Minister YS Jagan Mohan Reddy instructed officials to provide a cash prize of INR 30 Lakhs to PV Sindhu.
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