vCommission: PREMIER DIGITAL SOLUTIONS THAT ADDRESS EVERY MODERN MARKETING NEEDS
Women like Indra Nooyi, Kiran Mazumdar Shaw, Vani Kola have been inspirational figures who changed the market paradigms completely and have instilled confidence in many aspiring women to pursue their vision. Such women are unabashed to break free of the societal orthodox and create a difference in the society. Parul Bhargava, CEO of vCommission shares her foresight, “I believe that with time, the picture will change, and we will be able to see more and more women leaders come forth and lead the industry”.
vCommission is a 100% subsidy of Adways VC, an Internet marketing Company offering game-changing digital solutions. Throughout its stint, vCommission has garnered an enriched experience on the digital front, bringing forth their A-game and be a market leader. Under Parul, the Company not just raised its bar and become an A-List firm, it has also become a one-stop-shop for all modern marketing solutions.
AT A GLANCE
vCommission is a leading affiliate marketing company with one of the largest and dynamic digital presence. Founded in 2008, it has anchored its growth with spectacular business opportunities and shaped its vision to become one of India’s leading global affiliate networks. The Company has always worked on creating value for its partners. Even as an uprising affiliate brand, vCommission focused on addressing clients’ needs with an optimized approach and focused business acuity.
And this turned out to be its cornerstone of success. As of now, vCommission has a robust network of 100 K + affiliates delivering 80M in monthly traffic, 2.5M conversions, and $2B monthly GMV. It is shouldered by a team of 100+ professionals and their collaborative efforts have placed the Company on thriving verticals like E-commerce, Travel, Finance & Insurance, and iGaming.
The team onboard constantly develops prolific solutions that can help partner brands attain new heights. The consistency in client satisfaction has helped vCommision diversify its offerings. Its diverse portfolio includes Affiliate Marketing, Performance Marketing, E-Commerce Marketing, Lead Generation, and App Installation. The Company is equipped with the best in industry propositions for its partners. And in the current industry landscape, vCommission is leading the market ecosystem as one of the front-runners.
THE INNER MOTIVATION
Entrepreneurship is one of the few ways that help someone explore and shape their true potential. And vCommission gave Parul a valuable opportunity to explore an inner journey. Although she has a B.Tech degree attached to her name, she has never been a tech geek. As such, she took a different path and started off as a content writer.
The decision to be a content writer bore rich fruits and she was able to excavate her creative side. Then in 2006, she got the bright opportunity to be part of the Adways VC. To her fortune, her inner motivation to create a difference eventually led her to set up vCommission and take the mantle of its CEO.
But like every passion-preneur, Parul didn’t have overnight success. “You’ve to understand that satisfaction and contentment in life don’t happen overnight”, stated Parul. Starting from scratch, it took a great amount of persistence, focus, and determination to turn vCommission into what it is today.
Nonetheless, Parul had a learning attitude towards everything and as a woman who always aspired to emerge above the average, it helped her lot. As the CEO, she has been spreading the same learning attitude amongst her colleagues. She believes working for passion can’t be and shouldn’t be barred due to age, gender or degree.
FACTORS THAT KEEP THEM AHEAD IN THE RACE
The widespread infusion of digitization has the market dynamics shift at a radical pace. While the shift is creating a cut-throat market, it eventually comes down to who can deliver the best result and empower partner brands with actionable business insights.
Building upon that, while vCommission strives to amend to the changes in the market, it keeps a hawk’s watch on its competitors. This keeps vCommision on the toes and motivates them to keep hustling, innovating, and rise above the limits; thereby realizing their true potential.
The Company also invests deep into R&D, which continuously helps in diversifying the portfolio of offerings. “With the help of the right R&D, a business can perform and grow with the right approach”, quotes the CEO. A proper focus on R&D helps vCommission redefining its operational process and framework, with reduced costs and increased effectiveness. Not only this, but the focus on R&D also helps the Company sustain progress, in terms of products, revenue, and career prospects.
A FUN AND LIVELY WORK CULTURE
While vCommission has built an excellent portfolio around various digital solutions, the collaboration of people onboard has also formed a lively ecosystem. The ecosystem floats on qualities like optimism, commitment, fairness, integrity, knowledge, and teamwork, which helps the Company excel in its work and maintain its pioneer status. Individual growth and prospects are also kept in check and employees are given every opportunity to diversify their skills.
This is one of the major factors for an increased employee happiness quotient. The Company upholds a very positive work environment, where performances are recognized and rewarded, and a work-life balance is ensured. The collaboration and meaningful communication between all levels have fostered a wholesome bonding between the members. Also, a transparent communication channel with proper teamwork keeps the ecosystem rejuvenating.
A VISION FOR SPLENDID PROSPECTS
With nearly two decades in the industry, vCommission has established itself as a reliable name for prospective affiliate marketing solutions. And to continue the tradition with newer ideas and strategies, the team is working meticulously. The company has set numerous revenue milestones and plans to set more in the coming years. Also, it is planning to come up with an IPO, which will help it become more approachable and serve partners with better credibility.
A TOKEN OF INSPIRATION
“Listen to your heart and above all don’t give up. Be aspirational and be persistent towards what you truly believe in”, Parul Bhargava.
