How To Create A Winning Social Media Strategy For Your Business
A winning social media strategy is the practice of using social media platforms and various tools in order to promote your business and connect with a wider range of audience across the globe. Business can use social media marketing to create a brand awareness of their products and services and communicate with their audiences more on a personal level.
There are plenty of outcomes of social media marketing like building brand awareness, using social commerce to sell products. Some of the chief goals of social media marketing is to drive out web traffic, increase the sale of ecommerce and presents loyalty to their customer.
A winning social media strategy is all about building strong relationships with your potential customer in those places where they spend their time online. It can promote your latest product drop or go with the trend which is pleasing your audience. You can communicate with your customer by establishing two way communication between brands and individuals. It doesn’t only build a sense of community but also leads to brand loyalty. Social media marketing is a unique platform as it enables you to accurately track, analyse and optimise the outcomes.
What is a winning social media strategy?
A winning social media strategy is that strategy which uses social media platforms to outline your goals and uses various tactics to ensure your progress towards reaching your goal. It encompasses the list of all the social media planned strategies to achieve a specific goal from each online platform you are active on. Goals should align to our business strategies. It should have the potential to define the roles and responsibilities within an organization and outlined the report as well.
Various ways to create a social media marketing strategy
1. The first step towards the creation of winning social media strategy is to set clear goals and objectives. In absence of goals, you will not be able to measure your success and return on investment. You should focus on the SMART technique which is specific, measurable, attainable, relevant and time bound. Depending upon your business sector, you can plan social media strategy accordingly.
2. The second step towards creation of a winning social media strategy is tracking your goals. There are plenty of matrices through which you can track your goals such as keeping an eye on number of followers and likes, conversion rates, engagement, click through and many more. You can also track different goals for different social media platforms.
For example, if you are using Instagram as your social media platform, you can track the number of views on your Instagram story or post. If you are using Facebook, you can track cost per click. In a nutshell, your social media goals should be aligned towards overall marketing objectives. You can develop a successful social media marketing plan by writing down at least 3 goals for different platforms
3. You should have a deep understanding about the wants and needs of your audience so that you can cater them as per their need. By focusing upon their demand, you can target your potential customer and engage them with your content on social media platform. Again, there are plenty of things that you should know about your customer such as age, locations, interest and many more.
You can also pile up important information which will help you in planning a winning strategy. Though there are plenty of social media analytics tools available nowadays in the business market which can provide you plethora of valuable information about your audience which will help you to refine your strategy and target your audience.
4. Conduct a thorough analysis to understand who is your real competitor and what are the factors which is fostering them to do well in the field. It will help you to set your goals in the platform and spot various opportunities and weakness in your own strategy. Suppose your competitor is dominant on Twitter but not doing good on Instagram. Instead of focusing on Twitter, you can try to build up your brand on platform like Instagram to become a dominant player there.
5. You can use social media platforms to understand the strategy of your competitors. It will help you to understand influencer marketing, the things which they are sharing or the views of people. So basically, it will help you to know the latest trend as you can notice shift in customers behaviour and industry leaders using the platform. But you should not engage yourself in always competing with your competitors as it can result into destruction.
6. The next step towards building a winning social media strategy is conduction of social media audit. Ask yourself various questions like what is the thing which is working for you? Who are your potential customers? Which platform should you use to target your audience? Upon collecting information, you will be taking various steps towards improving the condition. After doing this step, you will be able to know the purpose of your social accounts
7. In the next step, you can decide which networks to use so that you can define your strategy for each. Choose platform which have the most impact on your business. Create your profile by filling up all the necessary field. You can also optimise your profiles and content for search. Now-a-days, most of the consumers are using social media platforms in order to confirm their purchase decision. Make sure that your profile name is clear and descriptive and include all the relevant hashtags and keywords.
8. Make sure that your brand is unique on the social media platform. To do so, you can find inspiration from other businesses which are doing great on such platform. You can find out their posts and stories which can offer you valuable insights so that you can apply it to your own. You can also check out award winning accounts and campaigns. Try to be consistent and let people know that you are doing as per their expectation.
9. Create contents which are compelling. Make sure that your content is aligned to the purpose of your network. Keep a track record of your performance and make adjustment as per the requirement. You can look at various performance matrices so that you can know which social posts are driving most traffic to your website. Collect all the data to improve your performance.
10. Once you are done with collection of data, use it to re-evaluate your marketing strategies regularly. You can use this data for various social marketing campaigns and strategies. This constant re-evaluation enables you to understand what is working for you. It will help you to refine your social media marketing strategy in real time. Do not fix your strategy as it changes overtime. Check the performance of your networks and keep a record of your growth report.
