YOOVA FOODSTUFF PRIVATE LIMITED
SALADO, CARVING DISTINCTIVE STANCE IN THE FOOD INDUSTRY BY BRINGING AN EXOTIC RANGE OF SALADS
Food habits have changed a lot due to the significant changes in lifestyle. We have become prone to many fast foods and snacks. Assorted snacks, fast food chains and food processing industries have entered the market to satiate the taste buds of young India. But unfortunately, in their attempt to serve tasty food, they frequently overlook the health factor. Very few brands take care of both the things – taste and health. This is where SaladO stands out.
Serving an exotic range of salads with more than 150 cloud kitchens across India, SaladO has emerged as the biggest salad brand in India. The captivating story of SaladO was penned down by Riya Rohra, Founder of SaladO and Kamlesh Rohra, Co-Founder of SaladO and within one year, they expanded nationwide. The SaladO team as a whole has high goals and works incredibly hard to accomplish them. Such progress seems difficult to believe, but there is an old proverb that says – ‘It always seems impossible until it is done.
MAKING HEALTHY & TASTY SALADS – THE IDEATION & ORIGINATION OF SALADO
SaladO was born on 2nd August 21, when Mrs Riya Rohra, a housewife, stuck with t0he idea of delivering exotic salads in her big complex. She is an excellent cook, and it was the perfect opportunity to capitalise on her talent as a chef in the culinary world. She was experimenting with salads for a year for her husband, but this time she thought to monetise it, so on 2nd August 2021, she started with a small menu of 8 Salads.
Starting from home kitchen in the Tier B town of Nashik in the year 2021, SaladO has expanded like fire, and within one month, they were a renowned brand across Nashik. There is a wonderful quote that says, ‘A Good Idea Becomes a Great Idea When You Let It Out.’ When the company reached its height in three months, Riya and her husband briefly considered franchising their idea to those in need of an opportunity.
SaladO dreams high and will turn no stone unturned to make India proud by becoming “The Biggest Salad Brand in the World”!
Further explaining about her franchise idea, the inspiring lady shared, “After the Pandemic, many families were
financially damaged, and it was at that point that we had a clear vision to teach our business to those in need at a very, very affordable price. We began sharing our company idea for a price less than what we would pay for one outing since we prioritised social causes over financial gain.
Along with providing SOPs, recipe manuals, recipe videos, marketing materials, digital marketing, partnerships with SWIGGY and ZOMATO, obtaining necessary licences, and much more, we made sure to provide total assistance. As the saying goes, ‘Positivity attracts Positivity.’ The same was realised when in our endeavour to build the SaladO network, and today we have many good results.”
HAVING THE EDGE OVER COMPETITORS
Generally, salads are boring. After extensive research and development, SaladO created recipes that are next to delicious. They create creative recipes, such as Grilled Paneer Salad, Mexican Corn Salad, etc., by heavily incorporating Indian flavours into salads. SaladO’s main USP is that it produces salads that are more delicious than the majority of fast food and junk food options on the market.
They represent the height of both taste and wellness. Riya and Kamlesh Rohra founded the company with the vision of making SaladO one of the most well-known food and beverage companies in the world. More than just profit, they consider contributing to a good cause and giving housewives who want to add value to their families through cloud kitchens.
At a very low cost, SaladO offers them full setup support, including obtaining the necessary licenses to operate the SaladO cloud kitchen, listing on Swiggy and Zomato, SOPs, Recipe Manuals and Videos, and Complete Induction. Since they have cloud-based kitchens throughout, their salad costs are far lower than those of the competition.
MAJOR MILESTONES THAT CAN MERELY MEASURE SALADO’S RANGE OF SUCCESS
The journey of SaladO has been revolutionising and has earned them a few recognitions in the process. A few of them are listed below –:
• Maharashtra Business Opportunity Recognition Award – 2022
• Best Upcoming Brand from Women Business Association, Maharashtra 2022
• Innovative Business Concept Award by Rananeeti ES&CS
• Best Franchisor Award by Blink Cards Entertainment
• Nominated for Maharashtra Business Awards, 2022, by reseal.in
HOW THE FUTURE SEEMS FOR SALADO & THE SALAD INDUSTRY?
SaladO has created an inedible mark in the Indian food segment with its unique range of salads. It is now moving forward to develop a foothold in Dubai. Their future plans also include building 3000 cloud kitchens across India and having more than 100 outlets across 30 countries. In addition, they are also planning to build 20 physical outlets by the following year.
MESSAGE TO THE ASPIRING ENTREPRENEURS
We are living in a time where there is opportunity everywhere. Just look around; the world is full of opportunities. Think less and focus more on execution. This is a time to think differently and just execute.
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