Manan Dixit
Assisting organizations in enhanced digitized workflows
FidyPay is a thoughtful endeavour of an engineering graduate— Manan Dixit. His father is a seasoned banker who allowed Manan to attain some exemplary insights into the banking segment. The visionary leader travelled all across different regions of India and realized that the banking segment is lagging in terms of digitization. This realization transformed into the inception of FidyPay. But, this was not the sole motive behind commencing his business venture.
Making a difference for the rural and semi-rural population was also the motto behind Manan’s entrepreneurial streak. He dipped his feet into the business world with the sheer desire to grant marvellous employment opportunities to the rural population. For this, he opted for the Fintech API ecosystem to make leaps in this direction.
THE COMPANY AT A GLANCE
Fintech API Platform is dedicated to integrating various financial and payment services for the BFSI Industry. Today, it has been well-reckoned across the financial technology space owing to its best-suited, ready to deploy solutions for various payment & financial services for enterprises, governments, and Fintech start-ups.
Manage, transact and reconcile are the core aspects which the company strives to deliver. Its product stack is brimming with solutions for- Micro ATM, money transfer, API Banking, BBPS, UPI/BQR, Payment links, UPI AutoPay, eNACH, insurance and POS Solutions. At present, the company has become the preferred choice as API service provider for many banking giants such as ICICI, HDFC, Kotak, Yes Bank, Axis Bank, IndusInd Bank, etc.
THE VISION
“Our vision is to help any enterprises across the globe in enabling better financial services— be it accepting digital payments, banking services or automation. We are heavily dedicated to improving our client’s payment and collection flow via digitization,” reveals the founder about his vision for the company.
The team at FidyPay is aligned with offering speed, agility, and transparency in the transactions that the client organizations are performing.
GLIMPSES OF THE LEADERSHIP STYLE
As an imperative decision-maker at the company, Manan has to enrich his personality with some discerning qualities to make beneficial decisions for his business.
“Decision making is a tedious task where one has to take toughest decisions sometimes and many times, letting a few things go away needs to be done as well,” claims the CEO.
He further adds that being in such a position is a balance of being ‘strict as well as lenient’ at the same time realizing the fact that business is all about ‘you take some and you give some’.
Talking of his leadership insights, then he gives credence to doing everything with bountiful passionate efforts. Fulfilling the commitment without compromising with the service quality is what has empowered his leadership style, flagging his name across the space. He is persistently inspiring his workforce to identify the customer pain points and add substance to the solutions by thorough research which he believes to be an impeccable tool for success. Moreover, he always emphasizes the significance of agility and flexibility to take a road less travelled whenever possible.
SIGNIFICANCE OF R&D
The industry in which the company is functional comprises an eminent clientele and catering them with relevant solutions requires a better understanding of the domain in which R&D plays a pivotal role. Basically, they are empowering the financial institutions with their offered solutions for which in depth industry knowledge is crucial. Hence, the R & D process allows FidyPay to get better insights into market needs, technology and everything to convince the clients to consider their offerings above their competitors.
TECHNOLOGY INSIGHTS
Today, tech- dominance could be witnessed in every aspect of our lives where it has transformed the way we function sophistically. Here, Manan believes that while technology has become an indispensable part of our lives, if we don’t upgrade it regularly then we will be lagging in our targeted industry. “There are many instances across the business world where some industry giants that were dominating the market once, have vanished from there completely today.
And the only reason behind it has been their inefficiency to sync with tech- advancements. Hence, harmony with technology as well as its up gradation are equally important,” affirms the luminary. As he acknowledges this fact, his venture keeps on upgrading better tech-based tools and tech-laced platforms to stay ahead of the game.
A CULTURE OF COMFORT
For Manan, any work culture should foster a comfortable environment for the employees. He firmly asserts that if any organization lets its employees grow within their comfortable space, then holistic success could be ensured for both sides. Owing to this, the company never supports any strict regulation on the employee’s schedule. Rather the management is most of the time lenient and understands the emergency scenarios and tries to bring the best out of the workforce while endorsing them in every aspect of their lives. Needless to say that FidyPay thrives a home-like ambience where employees can develop their competencies in a nurturing ecosystem where flexibility and open-door policy are the linchpins.
“I believe that what is important to me is the value that a person brings to the table. Our culture has supported the personal ambitions of our employees where they have managed to reach better places in terms of their career pursuits. All this in turn has allowed my venture to witness exponential growth too. Obviously, my employee’s growth will eventually help the company reach the top,” quotes the CEO.
RECOGNITIONS AND MILESTONES
The phenomenal leadership of Manan Dixit has grabbed eyeballs across the business fraternity. His guidance has been the motive force behind the company’s 12x growth in terms of transactions, revenue and GTV, after the pandemic hit the world. In the past six months, the company has managed to grow the figures of transactions from 35 thousand to 6 lakh which speaks in favour of its thumping success. Hence, Mumbai Fintech Hub has recognized the organization as a ‘Fintech Start up’ for its major contribution to the fintech industry.
Manan’s outstanding leadership has been awarded as the Most Promising Entrepreneur of the year 2020 by Economics Times. Here and there, he is frequently interviewed and featured by some prominent publishing and media houses to recognize his exemplary stewardship.
And for the future, the tycoon has envisioned giving a boost to financial literacy across the country while ameliorating the existing product line to deliver better value to the clients. Crossing over 100 Crore worth of the transaction is also on his bucket list.
AN OVERWHELMING MESSAGE BY THE CEO
“If it has to be, it’s only upto me. For any entrepreneur, if he has decided to turn the tables to his favour, then it is only he who can help himself and nothing can stop him at any cost.”
