Apple to hike App Store prices in these countries
Apple Inc. announced that the prices of apps and in-app purchases on its App Store will hike from next month (October) in several countries, including Japan, Malaysia, and all regions that use the euro currency. Apple said in a blog post that the new prices, excluding auto-renewable subscriptions, would be effective October 5. The company said these changes will also reflect new rules for Apple in Vietnam to collect and remove taxes, which are value-added tax (VAT) and corporate income tax (CIT) at 5% rates, respectively.
Apple
Technology Company
- Headquarters: Cupertino, California, United States
- Founded: 1 April 1976, Los Altos, California, United States
- CEO: Tim Cook (24 Aug 2011)
- Products: iPhone, Apple Watch, iPad, Apple TV, iOS, macOS, MORE
- Founders: Steve Jobs, Steve Wozniak, Ronald Wayne
- Subsidiaries: Beats Electronics, Apple Store, Beddit, Itunes K.K., MORE
List of countries where prices will increase
- Chile
- Egypt
- Japan
- Malaysia
- Pakistan
- Poland
- South Korea
- Sweden
- Vietnam
- All territories that use the euro currency
The iPhone maker says that the developer’s income will be calculated based on tax-exclusive value and adjusted accordingly. “Exhibit B of the Paid Application Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam,” it said.
Apple noted that once these changes are rolled out, developers will see new prices in the My Apps section. Developers will gain full control over the cost of their offered apps and in-app purchases, including subscriptions that automatically renew. In case they offer subscriptions, they can choose to preserve prices for existing subscribers.
In August 2021, Apple hiked the in-app purchase price for users in South Africa, the U.K., and all regions using Euro. So effectively this is the second increase in two years for many European users. Apple hasn’t elaborated on why prices are rising, but with the euro and yen struggling against a stronger dollar, it’s clear that it’s driven by currency fluctuations that are fueled by inflation and rising energy costs. Recently, Apple increased the price of its new iPhone 14 and Apple Watch Series 8 models in several international markets.
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