Snoop Dogg’s Journey to Indonesia Leads to the Launch of a Premium Coffee Brand
Written by Sanjay Kumar
Snoop Dogg, the American rapper, is adding another business venture to his growing list, this time expanding into a line of premium coffee products with beans sourced locally from Indonesia. According to CNN, Snoop, whose real name is Calvin Broadus, has partnered with Indonesian coffee entrepreneur Michael Riady to launch INDOxyz.
“A premium lifestyle coffee brand created for and inspired by the next generation of entrepreneurs and innovators,” a press note sent to CNN read.
INDOxyz’s coffee beans are sourced from Gayo, a region in Aceh on the island of Sumatra, Indonesia that is well-known for producing high-quality Arabica coffee grown in the mountainous basin surrounding Lake Tawar and the town of Takengon.
Snoop talks about his new company, says his relationship with coffee goes back a long way. He revealed that during his many long nights in the studio making hit after hit, coffee provided the fuel that kept him going. He also mentioned that all it took was one sip of the best-tasting Indonesian coffee introduced to him by his partner Michael to hook him. He believes that his new coffee brand is going to change the industry.
INDOxyz’s website states that the coffee is “born in the highlands of Sumatra, Indonesia. 100% Organic Arabica, Single-Origin, bold body, dark chocolate notes, smooth with no sugar, acidity or bitterness. Fresh and Stimulating to keep you going all day and night.” The coffee will launch in California before rolling out to Las Vegas and eventually the rest of the country. Each can of cold brew has a suggested price of $5.99, while each bag of roasted whole-bean coffee will start at $17.99.
This is not the first time Snoop Dogg has expanded his business empire. He has ventured into pet accessories and a gluten-free cereal called Snoop Loopz, and in 2020, he launched his own wine label. Additionally, he has his own line of cannabis products.
Snoop Dogg
- Net Worth: $165 million
- Born: 20 October 1971 (age 51 years), Long Beach, California, United States
- Spouse: Shante Broadus (m. 1997)
- Grandchildren: Zion Kalvin, Chateau Broadus, Cordoba Journey Broadus, Kai Love, Elleven Love, Skylar
- Full name: Calvin Cordozar Broadus Jr.
- Children: Cordell Broadus, Julian Corrie Broadus, Cori Broadus, Corde Broadus
- Parents: Vernell Varnado, Beverly Tate
Snoop Dogg, born Calvin Cordozar Broadus Jr., is an American rapper, singer, songwriter, actor, and media personality. He first gained fame in the early 1990s with his unique blend of laid-back, West Coast-style rap, and has since become one of the most recognizable and influential figures in hip hop.
With his distinctive drawl and smooth flow, Snoop has released numerous albums, collaborated with a wide range of artists, and won multiple awards over the course of his career. He is also known for his love of marijuana, and has been an outspoken advocate for its legalization. Beyond music, Snoop has appeared in movies and television shows, hosted several shows of his own, and even launched his own line of cannabis products.
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