Broomees India Pvt. Ltd.
Revolutionising the Domestic Help Industry in India with Creativity and Empowerment
If I put the words of Albert Einstein in the simplest form, “Creativity is seeing what everyone else has seen and thinking what no one else has thought.” Creativity is a crucial aspect of business success, and in the constantly evolving and competitive marketplace, it is more important than ever before. Innovative thinking and creative problem-solving skills are the driving forces behind the development of new products and services, efficient business processes, and effective marketing strategies.
Innovative Zone has been a renowned platform well-established in the arena of publication. And here again, we are back with another mesmerising volume of this month narrating the stories of passion and dedication. In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of Broomees, a sensational startup that impressed the top business show in India, Shark Tank!
The management of the venture and the trio of Founders, Mr. Vaibhav Agrawal, Ms. Niharika Jain Agrawal, and Mr. Saurav Kumar, shared numerous lesser-known facts about the company and also shed some light on their overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage the budding leaders out there to break the barriers and chase their dreams.
COMPANY PREFACE
Broomees, a platform that offers domestic help services in India, aims to revolutionise the domestic help industry by providing reliable and professional services to every household. The platform connects customers with trained and verified domestic helpers who offer a variety of services, including cleaning, cooking, and baby care. Broomees has already generated over 7,500 jobs for domestic helpers, with an average monthly wage that is 3 times higher than before, and has provided health insurance and term plans to thousands of people.
The platform takes pride in offering high-quality services to its customers while ensuring that its helpers are trained, verified, and professional, which has led to a leading Net Promoter Score (NPS) of 60 in the most unorganised market, and a 4.5/5 rating on Google based on 975+ customer reviews. The company envisions improving the quality of life for domestic workers in India by providing them with access to professional training, fair wages, and a reliable source of employment.
The team has the mission to create a connection between domestic workers and customers that benefits both parties and promotes a better lifestyle for workers. They truly believe that by providing workers with professional training and verification services, they will be equipped with the necessary skills to provide high-quality services to customers, which will lead to an increased demand for their services and a better standard of living for workers.
The platform is designed to provide workers with a reliable and consistent source of income, at wages that are 3x higher than before, and to give them access to health insurance and term plans. By doing so, Broomees aims to improve the financial security of workers and provide them with the necessary support to live better lives.
Overall, Broomees’ focus is on creating a positive impact on the lives of its workers by providing them with the tools, training, and support they need to succeed, both professionally and personally, and to create a more equitable and sustainable domestic help industry in India. Customers can count on Broomees for their domestic help needs, knowing that they are supporting a platform committed to making a difference in the lives of its workers.
From Engineering to Empowering: The Dynamic Founders
Vaibhav Agrawal, the Founder & CEO of Broomees, is a Mechanical Engineer by profession and has worked in various roles such as Research Analyst, CAD Engineer, Program Manager, and Head of Operations in different firms.
Having worked for a couple of successful startups, Vaibhav realised that his true calling was to start something of his own. His passion for helping the underprivileged led him to establish Broomees along with the other two Founders. He currently heads the Product, Sales, and Creative teams. Saurav Kumar, another Founder of Broomees, is a Mechanical Engineer from DTU. He worked for Boldrocchi for 1.5 years before exploring the social sector by volunteering for Robin Hood Army and working with the ‘Becoming I’ foundation as an Educator. His passion for social welfare led him to co-found Broomees with the other two Founders. He currently heads the Operations, Training, and Business Development teams.
Niharika Jain Agrawal, the third Founder of Broomees, is a commerce graduate from Hindu College, DU. After working as a Research Analyst for 2 years with Egon Zehnder, she worked with a bootstrap startup for 2 years where she realised how exciting building things from scratch was. Her passion for helping the underprivileged led her to join hands with the other two Founders to establish Broomees. She currently heads the Strategy, Finance, and Content teams. Together, these three passionate and driven individuals have founded and built Broomees, a platform that aims to revolutionize the domestic help industry in India.
THE FUTURE AHEAD
Talking about the achievements and accolades, Mr. Saurav quips, “Broomees has raised 1mn USD in investments so far and is backed by 2 am.vc, 100x.VC, Magic Fund, and Riverside Ventures amongst other VCs and angel investors. Recently, Broomees was showcased on Shark Tank India where sharks Peyush Bansal (Founder, Lenskart), Aman Gupta (Founder, boAt), and Namita Thapar (ED, Emcure) committed to investing INR 1 crore into Broomees.
The episode was one of the most loved episodes to date where a startup was offered a ‘dream deal’ by Shark Anupam Mittal (Founder, shaadi.com) for its work in the employment sector and the impact it is creating.” Before signing off, Mr. Vaibhav says, “If you are looking to start a business, my advice would be to find a problem or a gap in the market and work towards finding a solution that provides value to your customers.
Once you have a solid business plan, it’s important to focus on building a strong team and company culture. Hiring the right people and fostering a positive work environment can go a long way toward the success of your company. It’s also important to be resilient and adaptable, as entrepreneurship can come with its fair share of challenges and setbacks.
Finally, always keep your customers at the forefront of your business decisions, as they are the ones who ultimately drive the success of your company. In the context of Broomees India, I would say that the company’s success is a testament to its innovative approach to solving the challenges in the domestic help industry, as well as its commitment to providing high-quality services and a positive work environment for its helpers.”
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