ENNOBLE IP: AN UNCONQUERABLE IP PROTECTION SERVICES PROVIDER
The current age of globalization has brought forth many innovative changes, out of which Women entrepreneurship stands as one of the most intoxicating transitions. India has homed several female leaders, whoare spearheading their arenas and ultimately outshining themselves over the globe. These female leaders don’t just come from business families but all walk of life. Women empowerment, however, got its recognition from the beginning of the 21st Century through the emergence of globalization and industrial revolution in India. This revolutionary era has made women step out of their homes and make themselves an example for others to follow. Few of these notable personalities include Shahnaz Hussian – CEO of Shahnaz Herbals, Priya Paul – Chairperson Park Hotels, Vandana Luthra – Founder of VLCC, and the list goes on. Through their successful business, India is slowly seeing the birth of many trailblazing foundations formed by notable female personalities.
Among the many plausible female personalities in the industry, Dr Shweta Singh, founder of Ennoble IP Consultancy Pvt. Ltd. stands as an unyielding personage in the field of IP protection services. With 5 years of ongoing business, her brainchild has proved to be a trustworthy and favourable name in all varieties of IP Protection Services.
DOMINANT AS ITS LEADER
Ennoble IP is a conglomerate of IP and allied research-based services, that works on optimizing the IP needs of 3 specific sectors – Small and medium enterprises, start-ups and educational institutions. Brought into the illumination in 2014, the company has utilized technology as its base to empower IP Services. Other than IP protection Services, it handholds its clients with research upon their raw ideas ranging from drafting, filing, prosecution to the commercialization of their patents, trademarks, copyright and designs and also provides corporate training. Shweta recollects that IP has always been the basic subject of her professional career. She has accomplished a multinational experience by working with many trending enterprises like Jubilant Groups from where she initiated her career in the IP vertical. She got a pre-placement offer while she was pursuing her MBA from Amity University. After jubilant, she started working with Amity University, where she worked in the academics and further had the glorifying opportunity of performing extensive research and development in Intellectual Property. Being primarily associated with the educational sector, Along with her entrepreneurship, Shweta is the Executive Director of Indian Academy of Law & Management. She is also the director of education at NASCAP. Being associated with the education segment, she supports the platform of ideation, where students are motivated to bring new ideas. Ennoble IP helps them to evolve these ideas into patentable inventions by provisioning them with modification, searching, drafting, filing etc. She also worked as a business analyst in SmartAnalyst in Gurgram. Ahead on the road, she acclaimed a global exposure by working as a consultant to WIPO, Geneva from 2013- 2019. Throughout this period, she authored numerous articles and 3 books which portrayed virtues of Intellectual Property Rights, Women Empowerment & Bio-ethics.
TRANSFORMING A CONCEPT INTO STRUCTURE
“I had this vision from my childhood to build something on my own and to do something different than what others of my age were doing,” Shweta acknowledges that her dream to craft her magnum opus was from a very early age. However, establishing the structure and taking it to the current standard took a huge toll on Shweta. During the formation of Ennoble IP, She was overwhelmed by anocean of challenges which primitively seemed unconquerable for her. Being a woman she had to face the orthodox nature of the society that shows numerous prejudices for aspiring women entrepreneurs. Secondly, while attending one of the Intellectual Property conferences in Singapore, she came across the fact that India was being intensively criticized for not being able to safeguard its intellectual property. Despite accommodating cultivated brains of the generation who show their excellence in working with intangible assets, India was not able to show its optimal efficiency. This was because of an undefined framework, which lagged the nation behind in Global Innovation Index ranking. These two factors were the immediate reasons that laid down the foundation of Ennoble IP.
During the time of its inception, India was quite unaware of the emphasis of IP services and the treasure it holds. This oblivious mindset also proffered unwillingness and ignorance towards the significance of investing in IP protection. To overcome this hassle, the firm formed a framework, which helped the company to provision ace grade IP protection services at 75% lower cost than what is generally charged in the market.
A ONE-OF-A-KIND ORGANISATION
Being a woman entrepreneur she wanted to empower other women to come forward and portray their willingness to be financially independent, especially in rural areas. This made her innovate WIEF (Women Innovation Entrepreneurship Foundation). A non-Profit organization that gives women the platform, where they can implement their ideas to earn profits out of them. Along with this, she is also in the process of establishing SHEREAL, a tech-media platform for women.
In-depth investment on R&D has promisingly brought an edge over the others for Ennoble IP. Innovation is the key to stay ahead in the domain and also helps an organization to create a competitive mindset. Ennoble IP is a technology-driven firm and through intensive R&D, it has consistently enhanced its technology platform making it convenient for clients’ usage.
Another USP of this organization is its approach to takingthe newly initiated business to the next level. They endeavour to provide appropriate IP protection services to MSMEs, Start-ups and educational institutions that can boost their economiesand contribute to the development of the country.
EQUALIZING BETWEEN WORK LIFE AND PERSONAL LIFE
“I understood that to be successful in both the arenas doesn’t mean I need to have equal hours at home and in the office, rather it means that I need to find a rhythm that fulfils both sides.” Based on this content, Shweta acknowledges that having an entrepreneurial career can disrupt the balance between professional and personal life. But these disruptive circumstances can be mitigated by following an organized pattern that can synchronize both.
In her case, she keeps a very enthusiastic mindset towards her brainchild. She loves challenges and starts her day with the motivation to withstand all that comes in her way. Over the years, the approach towards business women has changed. However, there are still people who like to constrict women within a societal dogma. To this, Shweta believes that every woman in society has the right to lead her life like others. Hence, she feels no guilt in making mistakes in contrast to societal expectations. To streamline both the hemispheres, she utilizes experiences and lessons, which also helps her in meeting her expectations.
TECHNOLOGICALLY ELEVATED TO THE TRENDS
Technology is a platform which evolves with time. The platform also enables customers to be advanced and procure fascinating ways to use it. If an organization continues to resist progress and decides not to keep up with technology, they are likely to fade away into obscurity. Shweta believes that technology is the turnkey that has taken her organization to the stratosphere. The whole world is steadily becoming technologically augmented and has given birth to many innovations (PCs, laptops, tablets and mobile devices).To stay adept with these transitions, Ennoble IP keeps updating itself according to the needs, which also helps the organization in anticipating long term stability and growth.
Furthermore, technology has enabled mankind to establish all sorts of communication at every level and it becomes important to comprehend to it. Ennoble IP has installed all the advancements to ensure smooth communication with their clients so that prospective opportunities don’t leave unchecked. Along with this, the company ensures that every employee in the company is equipped and enlightened with all the installed customizations, which helps them to tailor satisfying services to their customers and keeps them competitive.
A WORK CULTURE TO LOOK UP TO
Ennoble IP has brought forth an enthusiastic and intellectual team, who has shown indomitable performance over the years. Each employee in the team is termed as a cornerstone of the organization. As such, management makes sure that every employee is valued as an individual, and given equal and enough opportunities to express themselves. Employees are their assets and to maintain their content, their management endeavours to create a productive environment and encourage the employees to be proactive and keep exchanging knowledge for their self-growth.Ennoble IP always provides its employees with sufficient opportunities to grow and be professionally proactive. These include training programs by experts which helps them in their professional as well as personal growth.
Communication with upper management plays a major role in any business. Fathoming to this, the company maintains an “Open door” policy. Every employee is allowed to approach the management board with their queries and concerns.
MAINTAINING THE EMPLOYEES’ CONTENT
The company has installed numerous methodologies that focus on the employees’ recreation. By using gamification methods,the management aims at making the employees’ look towards projects and policies more appealing. These methods include the use of badges, rewards, leader boards or rankings, points, challenges, and other game elements making quantifiable tasks more engaging.
The company understands that boredom depletes motivation and reduces productivity. Henceforth, to make sure employees are focused and enthusiastic about their work, the company avoids the tedious practices, giving their team the room for innovation. This helps in keeping the work culture lively and rejuvenated. This also helps in upgrading the framework with cutting–edge elements. Apart from this, the company organizes various recreational activities which include regular outings, Outdoor games to make sure of proper interaction between management and employees. A very innovative method to keep employees’ content includes a 10-minute dance activity once a week to refresh the employees.
ACCOLADES THAT MAKE THEM ATTRACTIVE
Through her accomplishments, Shweta has shown that she is a leader who has surpassed the boundaries of gender prejudices. Throughout the last 5 years, her brainchild has shown unconquerable performance and has accommodated many notable accolades. A few of them are listed below:-
- Our Project WEM (Women Empowerment Mission) 2019-2020 was inaugurated with the blessings of our Honourable Prime Minister Shri Narendra Modi.
- IPR leadership award by NitiAyog
- Exceptional Women of Excellence” at WEF (Women Economic Forum)
- Women Achievers Award 2019 for Intellectual Property
- Most innovative Entrepreneur in IP services of the year for Excellence Award, 2019
- India Leadership Award for “India’s Best Innovative Entrepreneur in IP Consultancy”
- Awarded as “Women Achiever of the year for IP” 2019
- Awarded 40 under 40 Indian entrepreneurs by India investment Forum
- Awarded CEO of the Year 2018 at India IT Summit
- Awarded India Best Innovative Entrepreneur in IP Services, 2018
- Ennoble IP Received Industry Excellence Award for IP Services at India IT Summit, 2017
- “The Best Company to Work For 2019-20”, by Business Connect India.
- Women entrepreneur of the year by Start-up city
- Industry excellence award by Amity Education Group.
In addition to this, she is the first woman to be part of IP colloquium program of WIPO, Switzerland, Geneva. She is also a regular speaker at ET NOW “Leaders for Tomorrow” Show.
FUTURE PROSPECTS
In the next 5 years, the company is envisioning to become a professional family of more than 500 employees and cross a turnover of 100 CRs. Through her business, Shweta is aiming to enlist India in the top 5 of rankings of Innovation Index. The company is also looking forward to becoming one of the top 5 IP firms for Startups, Universities and SMEs.
EMPOWERING WOMEN TO BECOME ENTREPRENEURS
“ Today, society needs women who can empower other aspiring women who wish to carry out business and become independent so that a chain is created which brings self-sufficiency among women entrepreneurs.”
Relating to her entrepreneurial expedition, Shweta believes that proper mindset, commitment and trust in yourself are the core ethics of establishing an innovative concept. Shweta has seen a lot of struggle in her early days of entrepreneurship and based on that she urges women to come forward and with a strong will and attitude. She strongly believes that optimism and a positive attitude can turn hard work into success. The entrepreneurial world is full of challenges and for women, it becomes a path filled with insurmountable hurdles. However, if a woman believes in what she does and shows the potential and enthusiasm towards it, she’ll be easily able to prove the world what she is capable of.
Her entrepreneurship itself stands as an example of what women are capable of. Through her brainchild, the ‘WIFE’ initiative, she always keeps a constant approach to empower women to come forward and outshine their career.
A NOTE FROM THE CURATOR
“There’s only one life, so be confident and determined to create your own identity because once you know who you are “ DR SHWETA SINGH
