ASTI INFOTECH
A TRUSTED IT BRAND HARNESSING THE TECHNOLOGY JUGGERNAUT
There is a popular set of lines by Steph Curry, “If you want to create and be a visionary, you’re probably going to be working with technology in some way.” Technology is booming with every passing second and so are the businesses riding this powerful wave. This is the era of technology and no domain of the business realm is untouched by its effect. Innovative Zone is known for its unmatched passion to identify and introduce the world to unique and top-notch business ventures that are enriching the tech world with their next-gen solution offerings. We have a great history of featuring numerous extraordinary companies in our portfolio and here, we are back with another tale of excellence-Asti Infotech.
Our editorial team had an interesting and insightful virtual session with the leadership panel of the company. The CEO of the company, Mahendra Pratap shared numerous less-known facts about the company and his entrepreneurial journey so far. The exceptional business model of the company immensely influenced us and made us feature them in our exclusive edition-‘The Most Trusted Companies to Watch in 2022.’ We truly hope and desire that this fascinating read will surely add some extra value to the lives of our readers and will inspire them to break the barriers and chase their dreams.
Narrating his company’s exclusive portfolio in his own words, Mahendra asserts, “Asti Infotech is one of the leading SaaS product companies. We offer customized business solutions around optimization and efficiency enhancement of business processes through automation. We employ state-of-the-art IOT, Artificial Intelligence, Machine Learning, Image & Video Processing technologies to ensure accuracy and reliability of all our solutions, thereby combining human acuity with machine intelligence.
Moreover, our mobility-based solutions allow flexibility of access, real-time monitoring and productivity enhancement of moving assets. An array of unique tracking solutions meets diverse customer needs ranging from safety of school-going children and smarter fleet management to enabling end-to-end workforce automation. Our video-based solutions allow our clients to replicate the impact of personalized interactions through digital collaborations, e-customer identification, collaborative troubleshooting and live video shopping.”
THE IMPRESSIVE PORTFOLIO OF ASTI
- TRAKOM – School Security Solution
- IMPRINT – Field Force Performance Monitoring Solution
- AFM – Employee Transport Automation
- VTMS – Fleet Management Solution
- DialTM: Video Conferencing Solution | Webinar| Events | Live streaming | Calendar
- Video KYC/ Video Customer Identification Solution (V-CIP)
- Co-browsing & Calendar Scheduling: Collaborate on troubleshooting, On-boarding
- Mshop: Live Video Shopping
- Cross-Platform Communication API: Smarter Business Connect Across Multiple Messengers
The company is scaling the success ladder with a vision to develop smarter, safer, simpler, and cost-effective technology solutions for challenging business problems. The team imagines a ‘digital’ world that never loses its ‘human’ touch! In addition, they have a mission to harness the power of futuristic technologies like AI-ML to render easy-to-use solutions that solve actual problems faced by customers. They put their efforts to develop a team that believes in creating new-age SaaS solutions that not only allow for flexibility of business operations but also reduce the expenses and time spent on redundant tasks, thereby improving productivity, enhancing efficiency, and boosting customer satisfaction.
Mahendra further adds, “This venture has given the team of Asti the satisfaction of ‘being the change they wanted to see’ in the business ecosystem around them. We have successfully developed technically robust yet simple to use business solutions for more effective and fruitful collaborations. By combining human and machine intelligence in our unique solutions, we have been able to solve complex business problems swiftly and with accuracy, thereby bringing relief to both companies and consumers.”
CONVERTING CHALLENGES INTO OPPORTUNITIES
Expressing his views on creating a trusted brand name in the market, the visionary leader affirms, “We keep a transparent approach with all our clients, and instead of bidding low for services we give them best-in-class solutions backed by unmatched features and reliable support services. We are always open to making enhancements to our products to suit customer needs. Our customized solutions are a notch above those of competitors who mostly offer one-size-fits-all products, without keeping in mind specific use cases and specialized needs of each business. Also, our ability to respond quickly to a dynamic and ever-evolving business landscape has kept us in good stead even during the pandemic.
Before the global health crisis, we were primarily dealing in products around automating and optimizing moving assets. So, we developed products for Field force management, Fleet management, Employee transport management, School bus tracking with parent-teacher communication, and school ERP. Adapting to the new mode of business collaborations owing to the pandemic, we developed proficiency in Video communication which was essential. Then we have tools around that like Video Conferencing, Video KYC, Webinars, Online Classes, Co-browsing, Video shopping,etc with the advanced feature of scheduling as well as streaming. And these can be integrated into any product because they are available as APIs also.
BOND WITH INNOVATION
“Innovation is one of the important pillars of Asti Infotech’s foundation and we believe that only through innovation we can keep pace with the fast-evolving SaaS market in India as well as across the world. As a case in point, we have recently developed an AI-powered cross-platform communication API that will allow companies to automate customer interaction by ensuring 24×7 customer support, quicker response time, autogenerated messages and engaging live chat. The single API would cover multiple messaging platforms at a centralised place.”
In further conversation with us, Mahendra shared his innovative perception of R&D by saying, “The entrepreneurial ecosystem is going through a very exciting phase, wherein tech advancements are changing our personal and professional lives like never before. Artificial Intelligence, Big data &predictive analytics, work (and workforce) management tools, automation of business processes, and remote working solutions will continue to be some of the key areas where extensive R&D will impact the business world.
Taking a cue from these developments, our team is also working on some interesting ideas while pushing the frontiers of technological advancements using advanced face-recognition abilities, AI, IoT (Internet of Things), image-based data gathering, and predictive analytics to enhance user experience manifold.”
FUTURE ENDEAVORS
Before signing off, the leader shared his roadmap for steering the company to greater heights in the coming years. He says, “We envision Asti Infotech as a globally recognized Indian company that has developed an impressive portfolio of technology products. With our eyes firmly trained on the future, we would like to put our energies in creating more solutions that will make businesses rethink the way they manage teams, collaborate and enhance ROI manifold while eliminating redundant manual tasks and paperwork. From 360-degree office collaborations to ‘live’ troubleshooting, enriching customer engagement and AI-driven solution for consulting & hiring, we aim to expand our horizons in the coming decade.”
PARTING WORDS
Before signing off, the leader shared some valuable nuggets for the budding business enthusiasts out there by saying, “Entrepreneurs should never lose sight of the main motive of a venture which is to simplify and make life easier for businesses and their customers. Cutting edge technologies should be employed with the aim of reducing manual tasks, costs and inconvenience to the end users. Innovation, Right Intent, Risk taking ability and Farsightedness to diversify and evolve are the best tools that can help any entrepreneurial venture to thrive in this competitive & rapidly transforming business ecosystem.”
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