Coviam Technologies: An AI and Automation Platforms
Coviam Technologies develops global platforms driven by new technologies that are designed around core AI and automation aspects for the Customer experience (Engati) and the Employee experience (peopleHum) primarily. The company is completely bootstrapped, adopting a partnership model with global majors for their innovation and leapfrog technology agendas to further power a future tech digital company with presence across US, Europe, India and Asia for a global footprint.
How is Coviam a step forward from its competitors?
Coviam technologies is a global hi-tech company that is focused on developing new-age technologies and platforms primarily out of India, catering to businesses worldwide (B2B) that provides robust and scalable solutions in the cloud in a Saas (Software as a Services) model at a value price, easy to use, driven by future algorithms in AI and automation, robust product engineering and with responsive customer solutions and support, and with more than 20,000 businesses globally using their platforms and solutions.
The Struggles and approach towards overcoming them
The struggles they face in managing growth exceeding 200% in the fifth year of establishment, along with the requirements of finding sustainable high talent and expanding. They are increasing the spread and awareness of their products in the 186 countries that they operate.
For talent acquisition, they build a learning culture that is driven off innovation, a solid technology backbone and architectural approach that produces superior scalable technologies on the open-source stack and the use of their platform peopleHum is what enables them to identify and hire the right talent and train them for global scalable platform development.
For managing growth, they have seasoned leaders from the industry with global experience developing and running global platform-based companies.
For increasing access to global markets, they have adopted a differentiated model of sales and marketing that focuses on inside sales for the subscription business and partnerships in various geographies to represent, sell and support their products.
Call of Action towards the government sector impacting the startups
Typically, Coviam Technologies does not operate or take advantage of startup incentives that are driven by the government in India. Outside of India, they have customers and engage with government level entities for the sale, installation, and support of their global customer and employee experience platforms, both peopleHum and Engati.
Clients that Coviam serves
Coviam Technologies provides services to large mid and small clients across their platform, around the globe that is across 186 countries. Some special notable clients including one of the largest conglomerates in Asia, a global pharmaceutical major, the largest port operator in the world, the largest global furniture retail chain, the largest insurer in the middle east and the fastest growing bank in India among their 20,000 plus clients globally.
Keeping pace with the changing market trends
Coviam Technologies is a learning organization based on pedigrees of high talent and innovation in a portfolio company group. Being a customer-centric and driven by the voice of the customer, they listen to their customers closely to learn about the business and operations, incorporate it into their products and offerings. The customers of Coviam also works with them on new-age features and enhancements.
Learning, innovation and asking the right kind of questions is at the core of Coviam Technologies. They own the CodieCon brand that is used to host external hackathons and learn new techniques from across the industry.
Being a global company, serving a global market provides them a lot of insights into customer behavior market changes, customer needs, and feedback. They have a robust listening program to track and incorporate it within their learning culture and environment.
Role of R&D in the growth of the company
R&D is the core competency for Coviam Technologies. All their products are developed using an R&D approach. The way they onboard their employees, the way they communicate and inspire innovation is all driven by an R&D thought and approach.
A happy place for the employees
Employee experience and engagement are the backbones of the culture of Coviam Technologies. They have built a platform named peopleHum as an employee experience platform that is used extensively. They provide 3 free meals for all in the company plus leisure facilities. Coviam Technologies has a social club and think tanks that help them to keep their employees engaged and motivated.
An anonymous suggestion box is being kept to help them listen to the employee voice and employee satisfaction is measured using peopleHum every 6 months.
Challenges that have impacted in building up the strength of the company
Building robust quality and a global platform with prudence requires discipline, getting together with the right team to plan and execute. The availability of adequate talent in the market is a big driver in the success of the product. Now, they have a presence in the US and India and plan to expand the talent footprint further.
Achievements and milestones of the company
They have walked through a successful journey achieving a lot so far, and are continuing to achieve more with the coming years. In November 2017, they were successful in launching “Engati”. Stepping towards new achievements continued by the launch of “peopleHum” on August 2018, they had crossed 300 people on November 2018, by January 2019 Automi was started, peopleHum won Codie Awards on June 2019, by January 2020 they crossed 500 people, and on January 2020 Engati crossed 20,000 B2B customers across 186 countries.
Future of the company
A global innovation incubator of SaaS platforms in the B2B space covering that is driven by AI and automation for customers, employees, and talent business verticals. They have ambitious plans to expand across all the continents with a presence catering to the top Global 500 companies.
A piece of advice to the aspiring entrepreneurs
Never give up, is the key to becoming a successful entrepreneur. Challenges come in the way to success, so keep enduring. Courage is the most important thing in success. If you believe in the idea, keep on going ahead and new doors will open. Keep up a flexible, humble learning attitude and innovate. Always do something big and unique.
A message to the readers
Indians are people with high talent in the US and globally at the C-Suite level, but unfortunately, Indians seem unable to produce global products that the world wants based out of India. Our approach and thinking has to change; people need to focus more on the approach to capturing global markets. It is going to be a journey that won’t be easy but it can be done.
