DIMPY KHERA
DRIVING EXPERIENCES THROUGH CRITICALLY ACCLAIMED CONTENTS
From the middle of the last decade, digital content has attracted a lot of attention across topographies. And the influence hasn’t left the Indian audience behind. With the rise of OTT platforms, the majority of the public, particularly millennials, has expressed a strong desire to watch and consume international shows and content.
But India doesn’t have a one-way audience; it is a melting pot of diverse cultures, and their tastes vary – from one another. And despite the seismic presence of OTT platforms, a significant user base is inclined to Subscription Television. India nearly had 160 million subscribers in 2020 for Pay-TV and is projecting a 180 Million user base by the end of 2026.
Dimpy Khera, an enthusiastic entrepreneur of the broadcast media, is playing a prominent role in this, with a basket of critically acclaimed content. Through her family-owned venture – One Take Media Co. (OTMC), Dimpy is helping the Indian audience enjoy internationally acclaimed content at the comfort of their homes. Although OTMC was established jointly by her and her sister, father being a mentor who has 3 decade of experience. Her passion and thoughtful leadership has earned it several laurels. With quality content under targeted genres, OTMC is driving the experience of family entertainment through premium channels.
A PROUD START
Young and passionate, Dimpy’s journey at OTMC started in 2016. Hailing from a business background, her idea was simple to drive the Indian broadcast media with crisp and engaging content. With the industrial transfigurations, the audience has shifted from local drama to nail-biting suspense, action flicks, etc.
“People no longer have the patience or time to watch long dramas or wait for a long time for the climax,” opines Dimpy.
The audience is clinging more to international shows not only for an engaging experience but for more knowledge on global affairs. Dimpy realized a common entity having varieties of moving content will feed the audience’s appetite, which brought her to OTMC.
Although there were numerous factors that unified to ignite the entrepreneur in her, Dimpy acknowledges her parents’ support as the key driving force. Having her father and sister onboard – instilled the confidence that keeps her organized, focused, with a positive attitude towards her goal.
A SNAPSHOT OF OTMC
OTMC offers an all-inclusive content genre that assists the DTH Industry to maintain its presence. Despite how the current scenario has shifted considerable users to OTT platforms, there is still a sizeable user base of subscription television. Neglecting the debate over which one is better, OTT and DTH industry must coexist with users sticking around for a brief amount of time. With a vision of “Entertainment for All”, OTMC seeks to transcend the geographical and linguistic boundaries and facilitate entertainment at every home.
DRIVING DIGITAL ENTERTAINMENT
OTMC is a Content development and distribution hub for Global DTH Platforms, Cable Networks, OTT Platforms, Pay TV, Free TV, and PTV. Based on a B2C business model, OTMC has devised distinct features that add to driving customer experiences. Channel distribution platforms best understand the customer’s personalised interests. Hence, OTMC offers Value-added subscriptions (VAS) and Subscription Video on Demand (SVOD) through an encrypted channel to meet those niche demands.
Furthermore, it provides all kinds of DTH consumable products to help customers install a DTH network. The Company covers all kinds of entertainment categories, including Kids shows & movies to Handpicked International and regional Movies, International TV Shows, Korean Drama Series, and K-Pop.
OTMC also puts a lot of endeavour and innovation in Dubbing and Subtitling. India has a considerable proportion of viewers for dubbed content in all age groups. As such, OTMC has developed the ‘DUB n SUB’, a team of professionals experienced in Dubbing, Subtitling, Voice-over and Post Production. The team has a track record of working in numerous content in 11 languages, making OTMC a specialist in this area. The Company has 100+ artists in this team, which helps OTMC cover numerous verticals from TV Series, Animations, etc.
THE PLACE FOR BEST KOREAN DRAMAS
Korean Dramas/K-Pop continues to be a phenomenal sensation for the millennials in the sub-continent. The audience loves K-drama for its cultural similarities, and even for a brief moment can actually connect to their culture. Moreover, COVID-19 has created distressful restrictions for travellers, such content offers an immersive experience, and the audience can truly relate to them.“Even if it’s momentary you’re mentally able to be somewhere other than home”, adjoins Dimpy.
Understanding the scenario and interest, OTMC has created a library of enviable shows, like Goblin, Kill Me Heal Me, I’m not a robot, Flower of Evil and many more. It has more than 100 popular shows in varying genres like costume drama, period drama, romance, suspense, thriller, comedy, action, sci-fi and family drama. Besides Korean, OTMC has also brought numerous engaging shows from other topographies, like Spanish, Russian, Turkish and Bulgarian.
A VISION TO INNOVATE NOT DOMINATE
There was a time, leadership was assumed more like a dominance. But with time same and scenic transformations, the understanding has changed. People have realized it’s more about a responsibility to lead others to glory, not about ruling over them. Needless to say, this particular change is essentially driven by female leaders. With their multi-faceted propensity, many passionate women have abashed the societal norms and are spearheading global business. Even workplaces have placed strict regulations to eradicate gender bias taboos since the focus is on profit and growth.
“With our sixth sense, creativity and innovative ideas, we always get a notch over our peers”, claims Dimpy proudly.
As a Director of OTMC, Dimpy has helped in shaping a culture of trust and integrity and empowerment for both genders. She is a team player and believes in inspiring more people, especially women. She has a broad understanding of how to motivate people to think and achieve beyond their horizons. Dimpy has always inspired her teammates to challenge the limits and think out of the box. With such a wise CEO on board, OTMC has proved its ability not just in running a business but also in building a promising ecosystem.
A FULFILLING JOURNEY
After years of endeavour, years of focusing on a purpose, Dimpy describes her journey – A truly incredible one! Her passion and dedication for OTMC have placed it in a respectful position. OTMC was recognized and featured by the Indian media for bringing the immensely popular Korean show ‘Flower of Evil’ to Indian audiences. As one of the integral members in this development, Dimpy proudly said to the media house, “We are excited to bring this amazing Korean series to India. We are focussing on engaging content for our viewers. We will continue to bring many such titles that are entertaining and global.”
A PARTING NOTE TO EVERY ASPIRING WOMAN
“Entrepreneurship is completely different from how it looks on the outside. It’s a moving journey where you’ll learn a lot. You’ll need to invest your time, money, passion, ideas, etc. Such facts clearly state being an entrepreneur is stressful, time-consuming and sometimes and even weekend consuming. But don’t be petrified! Becoming an entrepreneur makes you the boss – the one setting the house rules and a role model for others. Your dedication and hard work will pay off and convert into your happiness.”
Must Read:-
- Top 10 company of India 2021
- Top 10 logistic Companies in India 2021
- Top 10 automobile companies in India 2021
- Top 10 fastest growing industries in the world 2021
- Top 10 most charitable person in the world 2021
- Top 10 logistic Companies in India – 2021
- Top 10 Company in the Corporate World
- Top 5 Most Fuel Efficient Car In India
- Start Small and go Big: Low-Investment Business Ideas 2021
- Top 10 Electrical Company in India 2021
