Dream11 join hands with Puma to launch the first athleisure collection
By Sanjay Kumar
News Highlights
- Dream11 announced on Thursday (22 April) that it has partnered with global sports brand Puma to launch its first track and field collection in India.
- Connect offline with sports fans while tapping into the track and field market in India.
- The collection will be received by our 100 million users as well as by Puma brand champions, the company said.
Dream11 collaborate with Puma to launch 1st track & field collection
Harsh Jain, CEO, and Co-Founder of Dream11 & Dream Sports said, “Puma shares our belief in making the sport better for everyone and we are confident that this collaboration will strengthen Dream11’s offline brand affinity and loyalty. The collection will be well received by our 100 million users as well as by Puma brand champions.
The first collection was released just in time for the 14th IPL season. Also, this partnership offers an autumn-winter series that will be exclusively available during the upcoming T20 World Cup in India.
Abhishek Ganguly, General Manager of Puma India and Southeast Asia, said, “Dream11 and Puma share a common vision to promote sports culture in India. As pioneers of fantasy sports in the country, they understand the pulse of sports enthusiasts and have energized this ecosystem by providing fans with a platform for actively follow, track and participate in the game. The creation of an exclusive range of PUMAxDream11 gives 100 million users access to sport-inspired items.”
About Dream 11 previous growth
Mumbai-based Dream11 is the leader in fantasy sports game revenue. The user base grew 1700% from $ 500,000 to $ 9 million from 2017 to 2019, while revenue increased 741.9% to reach $ 3.1 million from $ 0.4 million in the previous year. As per the KPMG report, the rise of CAGR at 165.9% during 2016-2020 in the fantasy sports user base in the country, growing from 2 Mn in June 2016 to 100 Mn (estimated) last year.
Dream11, India’s largest fantasy sports platform, started hosting of popular league such as SBL & BPL while the multi-sport aggregation platform FanCode shares news and predictions. The Belarusian Premier League matches will also be broadcast live in India. Today, users have migrated to other games such as poker and chess. The number of daily users has grown by 40 to 50 percent from week to week since the country lockdown.
