EJI LEARNING & BHAIRAW MANDAL
Trailblazers of Specialized Skill Development Training in the Power Sector
Since the technology revolution of the late 1990s, online learning has been gaining great popularity. It offers unparalleled convenience, flexibility, and affordability. But in the last few years especially after COVID, digital learning has drastically evolved. There has been the creation of many ed-tech startups, aiming to revolutionize the face of modern education with their innovative solutions.
One such unique educational endeavour ‘Eji Learning’, is connecting skill seekers with trained professionals by providing desired learning inputs and hands-on training experience and assessment with the online mobile app and web-based skill training platform. It is the creative vision of a technical & management consulting expert, Bhairaw Kumar Mandal. Through his venture, Mr Mandal is focused on educating and training the workforce at the bottom of the pyramid with the necessary skills and knowledge.
Eji Learning facilitates training of different skill sets by providing video-based training and further supporting with
on-site practical experience. They have curated their courses in the light of the curriculum of the National Skill Development Council (NSDC) & Power sector Skill Council (PSCC). Eji Learning also provides placement assistance and career guidance after completing the courses.
THE MAN BEHIND THE IDEA
The leading man, Bhairaw Kumar Mandal, Founder & CEO, of Eji Learning, is armed with many titles- an Experienced Entrepreneur, a Managing Consulting Expert, a Technocrat, and so on… He holds close to two decades of extensive experience and is the initiator of this idea. An alumnus of NIT Jamshedpur, Bhairaw has done B.Tech in Electrical Engineering and MBA from Great Lakes. In the key position of CEO, Bhairaw is responsible for the strategic development and successful implementation of the system.
THE INCEPTION STORY & TEAM BUILDING
COVID-19 created unprecedented circumstances for the entire human population, one of the biggest challenges that came up was remote learning and skill development. On the 30th of March, 2022, Eji Learning has been launched as a full-fledged online learning and skill development platform to tackle this issue. Eji Learning is a venture that aims at bridging this gap through online and accessible training programs that makes learning easy, from anywhere at any time.
The foundation of Eji Learning was taken with a committed and dynamic team of marketing experts, financers, strategists, and technocrats, working in synergy to build a consumer-centric product. While building the team, Bhairaw’s focus was on making sure that the vision of the company and the employees align well and that the team is focused on disrupting the education sector through rigorous sales and constant product evolvement.
EJI’S DIFFERENTIATING FACTORS
Eji Learning has strong backing in terms of presence in the power sector. Eji Learning’s parent organization Enerture Technologies Pvt. Ltd. has been working in the renewable energy and power sector for the past 10 years. The instructors and trainers of Eji learning are supported by the experience and backing that Enerture provides in the form of skill and expertise. They provide relevant content and on-demand training to the learners and that is what makes this platform stands out.
Also, Eji Learning has the advantage of being the early movers in this industry that provides training primarily to the untapped market of ITI diploma holders/ 10+2/ engineering 3rd & 4th-year students. It provides on-demand training in the renewable energy sector digitally.
CORPORATE ETHOS & WORK CULTURE
Eji’s target audience is final-year Engineering, ITI/ Diploma students, and more importantly, the on-field working employees, including Solar Installation Technician/Engineer, Solar O&M Technician/ Engineer, and EV charging installation/Engineer. The training service is delivered directly to the participants through the mobile app and browser website.
Talking about his team, Mr. Bhairaw stated, “I have handpicked industry experts who have been working in the field for the past several years and have the zeal to learn more and use their experience to the next level. With such an innovative and inspiring team, we strive to build faith by providing quality content and a constantly evolving course curriculum to tackle the needs of the consumers”.
At Eji Learning, there is an excellent level of synergy between different departments which enables a free flow of information and ideas. The management team ensures to be in continuous communication with the employees and every idea is given its due weightage. Here, the employees feel a sense of belonging in the organization and can contribute to the vision.
EXCLUSIVE APPROACH TO THE MARKETING
To tap such a broad market, Eji Learning is targeting rigorous sales and promotion. It is reaching out to customers through digital as well as traditional means. “We believe in conveying our idea and vision to the population and equipping the customer with a choice to make the right decision”, Mr Bhairaw further added.
FEATHERS IN THE CAP
Eji Learning has been proudly achieving several milestones and awards on its way. It has been honoured with the “Youth Entrepreneurial Green Award” by the Ministry of New and Renewable Energy and the Ministry of Power. Eji Learning’s B- Plan won in @INDIAFRICA shared future, organized by the Ministry of External Affairs, Government of India.
ROAD AHEAD
Eji Learning is constantly striving toward bridging the gap between the lack of trained individuals and the market demand. Now, it is all set to become the largest training provider for the emerging workforce in India to completely digitize the training process for individuals seeking jobs.
Bhairaw wraps with, “One advice that he would like to share with other aspiring entrepreneurs to there are lots of opportunities in India and across the developing world. You should aim higher and explore the needs of this wide market and accordingly come up with new innovative products and services. Success will simply be the by-product.”
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