FocusFew
REDEFINING BRANDING WITH INNOVATION AND MORE
FocusFew Consulting, as its name implies, offers niche marketing solutions to technology companies and helps traditional businesses transform digitally. It helps companies define their offerings, create a value proposition and an everlasting, durable brand for their business. Its services range from strategic marketing consulting to content and brand marketing, and digital presence and engagement. FocusFew serves various B2B tech companies across multiple segments like HR, Healthcare, Education, Manufacturing, and many more. Its services are based on factual industry research, leadership expertise, and practical use cases, which help clients understand how it can assist them in building and running.
FocusFew was founded in 2018 by Shivesh Vishwanathan (Founder, MD & CEO). His vision was simple – to help the technology companies and companies aspiring transformation embrace digital technologies. The latent need was to bridge the gap between the completion of a branding exercise (e.g., logo design, brand guidelines document) and the execution of continuing marketing campaigns. Through multiple marketing channels, FocusFew assists technology firms in living their brand identity, values, and purpose.
EXCLUSIVELY EMPLOYEE-CENTRIC
“We help companies connect the dots from technology to business and build a brand for life” – Shivesh Vishwanathan.
To create a redefined trajectory for others, it is important to have the contributing resources onboard. FocusFew has a team of proficient people who align with its corporate values of – Competence, Commitment, and Courage. Each employee is groomed and empowered with critical skills, such as decision-making, accurate execution, and collaborative efficiency, along with personality attributes such as attention to detail, methodical approach, and strategic thinking. This ensures that the company’s core principles are upheld, and high-quality solutions are delivered. It also does deep market research to acquire the latest insights, ideas, and technological developments for its team to work.
FocusFew runs a unique employee development program called ‘Training Day’. The company offers the employees to pick one day every month to learn and develop a new skill that they can apply creatively at work. Its employees have completed over 150 hours of training in various technological, business, marketing, and soft skills since April 2021. FocusFew constantly empowers employees to drive actions in terms of the corporate values laid out for them.
DRIVEN BY R&D
While FocusFew is very employee-centric, a lot of its investments go into R&D. “It is a critical part of our service offerings,” says Shivesh. Recently, it underwent a comprehensive rebranding exercise to adapt to the pandemic led market changes. Its inherent R&D helped in the swift transition to a remote work culture, which it intends to maintain in the future. “Our R&D helped us ride the digital-first wave and helped us take our organizational culture to the next level,” affirms Shivesh.
Its analytical model also helps in blending skills-based capabilities and aptitudes. FocusFew offers a unique and tech-based approach to keep their learning culture, employee onboarding and training comprehensive and simple by including live video recordings, templates, training records, and documents that build the corporate knowledge base. When combined, they form an organizational capability that other companies cannot merely copy and replicate. Its framework, values, and culture – everything is built with unique technical resources and best operational practices.
A PROMISE TO BE CONSISTENT
Three years down the line, FocusFew has put forth a vibrant growth marked by its client engagements and retention. “Our client engagements are as old as 2.5-3 years, and our retention rate is as high as 90%,” shares Shivesh proudly. Staying put on this scalable trajectory, FocusFew aims to continue nurturing and building on its core competencies.
A THOUGHTFUL NOTE FROM THE FOUNDER
“Money has no color, but what you are known for stays with you forever. As an entrepreneur, there are multiple paths to choose – and that’s the very definition of entrepreneurship. But if I were to give one piece of advice that has worked for me personally, I would say, don’t chase after endless dreams and ideas. Focus on a few things and get them absolutely perfect!”
