Google blocked 3.4 billion ads, suspended 5.6 million advertisers, & restricted 5.7 billion ads: Report
By Sanjay Maurya
Technology company
- CEO: Sundar Pichai (2 Oct 2015)
- Founded: 4 September 1998, Menlo Park, California, United States
- Headquarters: Mountain View, California, United States
- Subsidiaries: YouTube, Dialogflow, Kaggle, Google AdMob, Looker, MORE
- Founders: Larry Page, Sergey Brin
- Parent organization: Alphabet Inc.
In its annual “Advertising Safety Report,” Google revealed that it has blocked or removed more than 3.4 billion ads for violating its Google Ads policies, it has banned more than 5.7 billion ads, suspended more than 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021.
- 2021: 3.4 billion ads removed/blocked
- 2020: 3.1 billion ads removed/blocked
- 2021: 5.7 billion ads restricted
- 2020: 6.4 billion ads restricted
- 2021: 5.6 million advertiser accounts suspended
- 2020: 1.7 million advertiser accounts suspended
- 2021: 1.7 billion ads removed from pages
- 2020: 1.3 billion ads removed from pages
User safety comes first when the company makes judgments on adverts and monetised content across its platforms, according to the company. “Thousands of Googlers work around the clock to protect people, businesses, and publishers against the harmful use of our advertising services.” Google noted, “We perform this vital effort because an ad-supported internet means that everyone can access essential information.”
In its report, the company said that it has implemented a “multi-strike system” for repeated policy violations across its platforms, as well as adding/updating over 30 policies for advertisers and publishers, including a “policy prohibiting claims that promote climate change denial and certification for US-based health insurance providers to only allow ads from government exchanges, first-party providers and licensed third-party brokers”.
In addition, Google said in the report that they classified the Ukraine-Russia war as a “sensitive event” to prevent advertisers from benefitting or exploiting the situation. “This is in addition to our long-standing policies that prohibit content that incites violence or the occurrence of tragic events, refusing to play advertising or monetize using our services,” Google added.
According to the firm, its sensitive event policy has rejected over 8 million advertisements relating to the Ukraine-Russia conflict, and it has separately eliminated ads from “more than 60 state-funded media sites” across its platforms.
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