Grand Chemical Works: Disinfectant Floor Cleaners & Home Care Products Manufacturers
Leading Markets Across India
Written By : Kriti Anand
About Grand Chemical Works
Grand Chemical Works, is one of the leading and well-established companies of India. It is reputed for manufacturing the finest quality of Disinfectant Floor Cleaners & Home Care Products for over 80 years. The company’s brand, i.e, Gainda Brand Phenyl is the most popular brand name among the customers for its quality, reliability and light on the wallet price since 1950. The company maintains its high standards of quality for all its products manufactured. The manufacturing and release of products take place through well-defined and documented Quality Assurance Systems and procedures. Products are validated to demonstrate that they meet
requirements of quality including ingenuity, authenticity, strength and all other parameters of production. The products are distributed through a steady and effective supply chain network in more than 14 states of India with a widespread network of over a thousand distributors, and dominate in almost all the modern trade & e-commerce chains.
Grand Chemical Works was established in the early 1940’s by Late Sh. O. P. Sabharwal, and is now managed by his grandson and second generation entrepreneur Mr. Akash Arora. Late Sh. O. P. Sabharwal was a first generation entrepreneur with a vision to develop quality disinfectants at an affordable price. Late Sh. Sabharwal was a refugee from Pakistan where he first learned to manufacture disinfectant floor cleaners popularly known as “Phenyl''. After migrating to India, the product was sold via traditional distribution channels. Late Sh. Sabharwal’s vision led to the company developing unparalleled mastery in the sector. Mr. Akash Arora, by overcoming challenge after challenge & completing diverse necessities of the customers without compromising the quality of the products, has today reached a broader perspective of pan India recognition and distribution, modern trading and exports. Mr. Akash Arora took the company to greater heights with the launch of new products & brands increasing their Home Care range, expanding the distribution network including presence in modern trade chains as well as exports which led to a vast market to influence and dominate. This in turn helped the turnover to grow almost 10 times in a span of just seven years & the brand getting bigger day by day. Grand Chemical Works recently received the award from India 5000 as best MSME of the year 2020.
Grand Chemical Works has three divisions of sales:
General Trade: The company has a network of more than a thousand distributors in more than 14 states with a motivated, dedicated and ready to serve sales team working in almost level. The company’s relations & goodwill with the distributors can be measured by the fact that more than 40% of the distributors have been working with Grand Chemical Works for the past 20 years and GCW hopes and works towards ensuring that this relationship only blooms further.
Modern day Trade & E-Commerce: Grand Chemical Works has made its presence in almost every modern trade retail, wholesale chains & e-commerce platforms. The major retail & wholesale clients include Walmart, Metro Cash & Carry, D-Mart, More Mega Store, Spencer’s Retail, Future Group, Reliance Retail etc. The e-commerce clients are Amazon, Flipkart, Grofers, Big Basket etc. The strong and reliable brand name & fair pricing helps the company to attain maximum shelf space which has resulted in some of the clients/chains keeping only the products of Grand Chemical Works in their category replacing top MNC players & their private labels. Institutional: HORECA & Exports: Grand Chemical Works has a very strong presence in many
government as well as public-sector undertakings, for instance, institutions like Central Police Canteens, Kendriya Bhandars, Rational Handloom, State Municipal Corporations etc, along with a strong and faithful associate network in major hospitals & hotels around the country. Due to its high quality & reliability, Grand Chemical Works has also made a mark in exports as well.
Currently the company’s product range is very well accepted and GCW is receiving positive feedback in some African countries like Tanzania, Congo, Nigeria, Nepal, Bangladesh, Sri Lanka etc. The main USP of Grand Chemical Works is the quality of products it offers at a very affordable price range with the mixture of advanced packaging, which has led to attain a very high rate of consumer satisfaction and almost non existing customer problems.
Post Covid Challenges
Products manufactured by Grand Chemical Works come under essential supplies, hence the manufacturing plant was running under the lockdown period with strict measures in place to meet the high market demand of disinfectants & sanitizers. The company ensured to follow all the government guidelines & took all the precautions to ensure the safety of working staff. Every protocol was followed to the letter with zero exceptions. The employees were made to follow physical distance protocol and made to take every necessary form of protection from wearing masks within the factory to using hand sanitizers.
The company has an open communication model which helps in development, approval & implementation of new ideas quickly. Further, the company has a very dynamic & experienced team in every department which helps to keep the policies updated in accordance with the upcoming trends. The whole company runs on a cloud based ERP system which helps to track the implementation of various processes easily. The team understands the need to learn and develop better and efficient ways to work in order to keep up to the speed of this ever changing modern world of e- commerce and business.
Grand Chemical Works believes that its goal cannot be achieved without its main strength, the Employees. Grand Chemical Works has a very open, healthy and accommodative environment for communication which starts right from its hard working workers to top line management employees. The management team always ensures that no suggestion or feedback from the employees is left unheard. All these policies have played a very critical role in the growth of the company.
Conclusion: The Grand Courageous Work Story
As a leader, GCW believes that both ethics and vision are equally important in every business but the core values come first. As a business king GCW has not taken any decision which affects the company’s core values negatively. Vision is important to determine & achieve goals but it’s impossible to build a successful company without sticking to its core values.
GCW’s mentor has always been their founding father Late Sh. O. P. Sabharwal from whom they have learned to face challenges with confidence, to build a long relationship with clients as well as vendors & to treat & respect every employee equally. Even now the teaching and values of O.P. Sabharwal is followed by everyone at GCW and the best example is his grandson.
In today’s time, the main resources to become a leader is the integrity with which you run your business, the commitment & passion towards the profession & the team work with the employees. O. P. Sabharwal strongly believed that the above things should be right in order to build a successful organization. There is no substitute to hardwork and dedication.
