Keyline Creative Services
A Single-Window Store for Multiple IT Solutions
An overlay of the Company
Headquartered in Kolkata, Keyline Creative Services is a one-stop solution for multiple IT needs. With its presence in countries like the USA, Canada, and the UK, the Company set its foot in Digital Marketing & IT solutions space in June 2002. Keyline is a brainchild of Mr. Subrata Kundu, a veteran from the Govt. Art College of Kolkata. The team of adroit professionals has diligently worked towards the successful culmination of the Company’s goal. KeyLine belongs to that group of companies, who believe in delivering high-quality products and services in the broader areas of Web, Software & Creative Designing.
Core offerings
Keyline proffers a diverse spectrum of IT solutions across the relevant domain. Let’s have an overview of its subsidiary ventures oriented towards different spheres-
- Started in 2002, it is serving as a Digital Marketing & IT solution provider. The offered services include Web Design, E-commerce development, Web Application Development, Creative Design, Printing, Brand Building, advertising strategy, etc.
- com – Web hosting brand name of Keyline that provide web hosting services, Shared hosting, VPS hosting, Domain name registration, email services, SSL solution, etc.
- in – Incorporated in 2010, it is a non-profit online Bengali book store.
- com – Started in 2019, oriented towards fashion garments for women.
Inception story
The Founder and CEO, Subrata Kundu locked down from Mumbai with a vision to set up a business venture in Kolkata, that will offer creative and customised IT solutions at the global level. And, this led to the incorporation of Keyline Creative Services. He always aspired to create job opportunities for unemployed but skilled youth that served as the prime inspiration for his entrepreneurial journey. With a multi-faceted interest in Creative Design, Animation, Logical Application Development, e-Commerce, Leadership, Motivation, etc. that wasn’t possible in a job to explore and the shift he made from a profession to entrepreneurship allows him to nurture all his interests as per his will. Subrata is a college drop-out; while graduating, he joined an advertising agency that used the ancient process of designing wherein the entire market was using computers and the internet. In 2001, he joined a Firm that transferred him to the Mumbai office, after which he started Keyline Creative Services with a mere capital of Rs. 50,000 and took this Company to greater heights.
Navigating through the pandemic crisis
During the hard times of crisis, Keyline kept the flow of revenue positive by helping people with digital marketing solutions. The Covid-19 crisis disrupted the life of each, be it a professional or a non-professional. After the strict implementation of the Nationwide lockdown, the Management at Keyline arranged and provided support to all its employees with systems and an internet connection to ensure work at home to every employee. Moreover, to keep the teams in harmony, daily meets were organized by them. To help the team members combat the stress and despair caused amid these hard times, Keyline conducted a few motivational and meditational sessions. Alongside that, a lot of leg-pulling and chit-chat also took place after the working hours to keep the employees feel wanted and happy. With a computerized Effort Tracking system in place (that usually is a manual one), Mr. Kundu could assign flexible time slots and track their time on the system too.
What is it they are doing right?
Keyline primarily focuses on its esteemed client’s Return On Investments (ROI). The team follows the “first why and then what” strategy before grabbing any project. Subrata takes pride in the 90% retention rate of the clients. He ensures that no employee overworks and goes through the trauma of stress related to work, as their philosophy promotes work-life balance in life. The Company goes by the mission and vision of creating a professional family who will work with passion and not with overstress and there will be no corporate politics but helping nature in the teams. Their round-the-clock customer service system available to all its clients is something that allows them to resolve customer’s queries effectively.
Moreover, he boasts of inexpensive world-class services that are helping them to escalate the heights of success. Transparency and on-time delivery are the core business ethics promoted at their workplace. And reliable innovative solutions help Keyline to emerge out as a leading service provider in the respective domain.
“Good relation and helping nature with co-members and clients always help”.
At Keyline, there is a culture of equality to all. The team members can explore multiple opportunities to improve their career objectives by exploring the core competencies. Some instances testify this claim- Subrata’s Driver has been promoted to the post of Manager- e-Commerce portal, owing to his exceptional skills. Moreover, his office boy who ensured the cleanliness in the office premises has become the head of the web hosting business portal. Subrata elucidates that helping others is the cove mantra at his company; be it a co-team member or a client or a 3rd party vendor or a freelancer. With this attitude, Subrata has gained the “giver” experience. He always got support from people whenever and wherever required. The Management prioritizes the innovative ideas no matter who propagated it and this has bestowed them with incomparable benefits so far. Also, mind-mappings and few other processes allow them to take any project to the next level. And, Mr. Kundu incessantly strives to generate an ownership factor in his team for each project.
Achievements so far
Owing to the creative aspect of Keyline Creative Solutions, it has received tremendous accolades in the business landscape. Its creative offerings were published in Bengal’s largest newspaper, allowing it to get nationwide recognition. Moreover, its exclusive Website Designs have also been nominated at awwwards.com that promotes and recognizes talent in the relevant landscape.
Highlighting the key prospects for the Company, Subrata states he aspires to build a self-sustainable business model where each member will be motivated to align his respective energies towards the business expansion. Keyline foresees a bright and blazing future ahead as Subrata’s thought leadership will allow it to expand its horizons in the relevant domain effortlessly.
A token of advice to entrepreneurs
Entrepreneurship is something should focus on earning people and not focused on earning money.
