King Kohli sets new record, becomes first Asian to cross 150 million Instagram followers
News Highlights
- Kohli has made news for gaining 150 million Instagram followers.
- Kohli became the first Indian and Asian to reach the 150 million-follower mark on Instagram with this achievement on 3rd
- Kohli charges INR 5 crores for each sponsored post on the platform.
Virat Kohli is a tremendously great sportsperson, a run-scoring powerhouse on the field, and one of the most marketable celebrities off it. Though Kohli’s pace of setting new records on the field has slowed a little, the India captain has continued to break records on social media.
Kohli has made news for gaining 150 million Instagram followers. Kohli became the first Indian and Asian to reach the 150 million-follower mark on Instagram with this achievement on 3rd September.
Most Followed Sportspersons on Instagram
- Christiano Ronaldo- 337 million followers
- Lionel Messi- 260 million followers
- Neymar- 160 million followers
- Virat Kohli- 150 million followers
Virat’s huge Instagram followers also show that he is profiting well. Kohli is also the top paid star in India when it comes to making money on Instagram, according to Hopper HQ. According to reports, the famous cricketer charges INR 5 crores for each sponsored post on the platform. With Virat’s net worth approaching $150 million, the price per post is sure to grow as well.
In comparison, each sponsored Instagram post costs Ronaldo USD 1,604,000 (INR 11.72 crore). Messi, who ranks second on the list of sportsmen who make the most money from Instagram, earns USD 1,169,000 (INR 8.54 crore) for each sponsored Instagram post. Only Brazilian player Neymar, who makes USD 824,000 (INR 6 crore) each sponsored post, is ahead of Kohli on the list.
The famous batsman would receive INR 17 crores from Royal Challengers Bangalore (RCB) of the Indian Premier League (IPL) and INR 7.5 crore from the Board of Control for Cricket in India (BCCI). Virat has also secured some of the most expensive brand endorsement deals.
Great Learning, iQOO, Iqoo Smartphones, Lafarge, Max Life Insurance, and Vizecare are among the brands he endorses. He has also been seen endorsing brands such as:
- Colgate
- Hero
- Puma
- Vicks, etc
Virat continues to surprise and amaze his passionate fans, both on and off the field. The Indian captain is very active on social media platforms like Instagram and Twitter, where he frequently posts fitness videos and cute photos with his wife Anushka Sharma and family.
