Mohsin Hani Al Bahrani
Empowering The Future Of Oman With The Strength Of Its Prestigious History, Strong Belief, And Excellent Leaders – The Tale of MHD ACERE
Completing decades of its supremely transitional journey, MHD Automotive, Construction Equipment, and Renewable Energy (ACERE) is a vertical established under MHD LLC. Currently, it’s one of the largest and most prosperous privately owned business houses in the Gulf region. It’s also a significant contributor to the economy of Oman, committed to the country’s progress following the government’s vision for capacity building, human capital creation, and efforts toward Omanisation.
Muscat, ACERE’s core competencies were born out of rich history, a firm belief in the future, capable leaders at the helm, and several industry firsts. Manufacturing world-class electric vehicles and venturing into the solar energy business to drive technological innovation powered by clean energy after intense research and development have become the company’s priorities. MHD ACERE is becoming an even stronger brand in the Renewable Energy and Electric Vehicle Chargers Division due to its continuing focus on sustainable business practices to address the imminent threat of global warming and climate change.
To fuel Oman’s healthcare future, MHD ACERE established the HospiCare division and partnered with top medical brands like Comen, Schrack Second, Fujifilm SonoSite, Insightra Medical, and others to bring the best medical devices to Oman. The list includes but is not limited to intraaortic balloon catheters and hernia repair meshes.
MHD ACERE is a wholly owned subsidiary of Mohsin Haider Darwish. The company owns globally leading brands AVON, Darwish Polycon, MHD Infotech, MHD Training Institute, etc. It contains the cluster of automotive, construction equipment, and renewable energy divisions of the Mohsin Haider Darwish Group, supported by industry experts with years of cumulative expertise. MHD ACERE recently signed a contract with ABB, a cutting-edge technology leader focused on digital industries. The agreement aimed to supply high-power electric vehicle chargers installed all over the country, to be one of the innovators offering the best green and sustainable solutions in Oman.
THE MAN AT THE HELM
Mohsin Hani Al Bahrani is a Brunel University, London business management graduate. Currently, he is the CEO of MHD ACERE. He is the grandson of Late Mohsin Haider Darwish, who established this business empire in the Sultanate of Oman. Before his role, Mohsin was the Director of MHD’s Automotive and Commercial Vehicles Division. After completing his Bachelor of Science, he earned a distinction in his Master of Arts in “Middle Eastern Studies” at Kings College London. He has since gained insight into the nuances of the automotive industry by collaborating with various stakeholders to create synergies that will increase operational efficiencies.
As Director of Automotive for Jaguar Land Rover, MG Motor, McLaren Automotive, Volvo, Ashok Leyland, Ford Trucks, Michelin, BF Goodrich, and XCMG in Oman, he joined Mohsin Haider Darwish L.L.C. in 2019. In 2020, he was appointed as the CEO of Mohsin Haider Darwish L.L.C. He is an investor in the Mumbai-based XR hardware company Ajna Lens and serves on the Omani Turkish Friendship Association board.
In addition to the above, Mr. Mohsin has set up the Electric Vehicle and Solar Panel Sub-Division, which is a first of its kind in Oman. He is preparing the EV market by partnering with a reputable provider of electric vehicle charging stations. Mohsin Hani is a business magnate, entrepreneur, investor, and billionaire of Omani Origin. By bringing a distinctive, human-centered leadership style to MHD’s culture, products, and services, Mr. Mohsin hopes eventually to realize further the full potential of the organization’s employees and business.
A BRIEF INSIGHT INTO MOHSIN HANI’S VICTORIOUS JOURNEY AT MHD
Mohsin Hani joined MHD as the Director of Automotive. After a year, he was elevated to CEO, just as the epidemic was beginning to threaten Oman’s financial stability. He brought specialized companies like McLaren Automotive, ABB EV Chargers, Varta Batteries, XCMG, and Weir Trio by leveraging his business savvy and tenacity. It helped the nation’s socioeconomic development and provided much-needed employment opportunities.
Beyond the pandemic, the visionary successfully developed MHD ACERE’s sales and aftersales network, adding seven new sales locations throughout Oman and doubling the number of MHD’s aftersales areas from three to twelve in just two years. He was crucial in bringing the Tires and Batteries business and Automotive together to guarantee the development and growth of well-known brands like Michelin, BF Goodrich, Riken, and Eneos.
UNIQUE STRATEGIES FOR ACERE’S BUSINESS DIVERSIFICATION
“My goal is to make MHD one of the innovators in Oman, offering the best environmentally friendly and sustainable solutions,” – said Mohsin Hani. MHD Leasing L.L.C., which caters to the domestic tourist industry, was founded by Mr. Mohsin to diversify the company’s activities into other industry sectors.
He is also in charge of the recently established Healthcare division to bring the best medical technology and practices to the sultanate. He has partnered with some leading international names in the medical sector, including Spark Meditech, Comen, Schrack Seconet AG, FUJIFILM, and Sonosite. In addition to providing intraaortic balloon catheters, hernia repair meshes, and other goods, this HospiCare subsidiary of MHD ACERE supplies top medical institutions and hospitals across the country with essential equipment.
The Group also developed AutoExpert as a part of Mohsin’s vision, selling high-end off-roading items from Ironman 44 and auto care products from Autoglym, as well as car valeting and cleaning services. Additionally, the MHD Rental and Leasing section was established to provide for the simple and hassle-free rental of various vehicles, from entry- level sedans to premium brands, as well as the leasing of commercial vehicles.
FEATHERS IN THE CAP OF MHD
MHD has been around for more than 50 years and has a reputable name in the area. Their continued development and evolution speak much about their accomplishments. They are evidence of the enormous effort the entire team has made to advance the company.
The following are the noteworthy accomplishments MHD, and Mr. Mohsin have made thus far:
- Mr. Mohsin was the only person under 30 to accomplish this achievement and was also named one of the top 50 notable individuals in Oman who had directly aided in the country’s development.
- SAIC Motor Middle East presented Mohsin Hani Al Bahrani with a certificate of appreciation for his exceptional sales of MG. In addition, he has won various accolades and honors from local newspapers and institutions.
They have been making progress mainly due to their collaboration with international brands, founded on long-term principles, reciprocal trust, and respect. These principles of cooperation helped operate in a very competitive business market with numerous obstacles. The Group will keep fearlessly forging into new fields since it constantly looks for new chances and challenges.
DEALING WITH THE UNPREDICTED PANDEMIC
In the aftermath of the ongoing COVID-19 outbreak, Mr. Mohsin’s strategy for managing a business is to utilize this challenging situation as a chance to evaluate and restructure his approach to customer service. He has used a variety of creative solutions to help MHD ACERE overcome obstacles. One such idea was the start of MG Motors’ online store, which allows customers to buy a car in only three simple clicks. With this launch, MG hopes to expand its consumer base and keep in touch with its present clients and business partners.
He also improved Jaguar Land Rover’s e-commerce infrastructure to give our specialized consumers a premium, tailored experience. These actions have helped MHD ACERE realize its objectives of providing the highest level of customer satisfaction and raising general brand recognition.
PAINTING THE CANVAS OF ACERE’S FUTURE
Mohsin Haider Darwish LLC has been around for more than 50 years. In 1987, the family-owned company transformed into a corporate organization and has made enormous strides over the years, largely thanks to its strategic planning and competent management.
Under His Majesty Sultan Qaboos bin’s astute and capable leadership, the Sultanate of Oman has made enormous steps, and the company’s expansion has kept up with that.
Further talking about the ACERE’s future outlook, Mr. Mohsin stated – “Through waves of expansion and development over the past few decades, MHD has significantly contributed to Oman’s economy. We feel a strong sense of a tremendous push that promises a new path forward even as we observe the change that is currently sweeping through our communities, whether it is in the businesses we operate, the cultures we live in, or the current global reality. Opportunities for reliable and efficient communication, dependable infrastructure, improved healthcare, and a better life are emerging.”
He continued, To take advantage of these opportunities, MHD possesses the power of its heritage and the spirit of desire. We shall keep fostering advancements that will foster lasting values for coming generations with the help of our partners and fellow citizens. They will work with neighborhood businesses to develop capabilities, find and develop talent, and co-create creative solutions using our network and presence. MHD will always be motivated by His Majesty Sultan Haitham Bin Tariq Al Said’s inspiring leadership and vision. We are honored to work with him and make a difference in Oman’s development, prosperity, and well-being.
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