Oorwin labs

People need employment and businesses need employees. The staffing industry bridges the gap between the two. However, it’s not as simple as it sounds. This staffing industry faces a multitude of challenges that need to be addressed appropriately and immediately.The COVID-19 pandemic has spurred a sudden paradigm shift in the way staffing businesses operate. Setting fresh roadmaps to bounce back, staffing businesses across the globe are moulding their operations to suit the ‘new normal’.

Many staffing and recruiting businesses are now seeking technological solutions to the challenges they face. As a result, there is a plethora of AI-powered solutions helping staffing businesses flourish in challenging times.

In fact, to our great surprise, many enterprises are also planning to expand their reach in multiple nations in the post-lockdown scenario.

As a frontline contributor to the economy, the staffing industry was the very first sector to experience the first wave of the pandemic-induced slump. But the pandemic has also presented multiple growth opportunities for enterprises involved in this industry.

A robust strategy, tools and technological infrastructure is now more important than ever to meet the demands of the workforce and future businesses.

Oorwin Labs, a San Francisco- based SaaS platform, caters to the staffing and consulting companies with AI-powered, integrated platform for sales, recruitment and HR management. Matching the radical changes in the staffing landscape, Oorwin is assisting businesses maximize efficiency and boost growth.

Under the aegis of its visionary leaders, Venkat Kolli (CEO), Swami Kakarla (COO) and Ravi Daparthi (CTO), the platform is scaling new heights.

Innovative Zone Magazine , in an exclusive conversation with the Oorwin’s dynamic leaders, shines the light on how this business venture is revolutionizing the staffing and consulting industry with its revolutionary, breakthrough platform. With the well-defined mission to construct a next-generation, tech-enabled platform, it aspires to deliver enhanced user experience and unparalleled customer satisfaction to its clients.

An overview of the company
A tech suite, Oorwin is focused on rendering staffing and consulting solutions powered with cutting-edge technologies such as Artificial Intelligence (AI) and machine learning (ML) to staffing and consulting enterprises. Offering end-to-end management solutions targeting sales, recruitment and HR management, Oorwin uses an integrated platform to increase efficiency and collaboration between teams and maximize profitability. Their strategic offerings provide bird’s eye- view for the entire business to add value to it and ensure consistent growth.

In this respect, Oorwin’s mission statement elucidates, “Our innovative single window platform provides bird’s-eye view of the entire business. Oorwin gives staffing businesses an edge by employing AI, ML and deep data analytics for value-oriented decision making across sales, recruitment and HR and offering actionable insights to inform and improve business strategy.”

Unveiling the light bulb moment
Acknowledging the dearth of latest tech-based solutions in the staffing industry, the leaders at Oorwin conceived the idea of an integrated, AI-powered platform. With over three decades of experience in the respective industry, the adroit team has strategic approaches to deal with bottlenecks, inefficiencies, labour-intensive and low-value processes that have plagued the industry over the years.

Witnessing the technological backwardness and paucity of robust, technical infrastructures, the Venkat Kolli realized the need to formulate a platform that can tackle such challenges and allow the staffing corporations to recognize the immense potential that remains untapped.

“Oorwin means “to overcome” in Afrikaans, and we wanted to use technology to assist staffing and consulting companies to reach their full potential as the driving force of the economy. We worked with some of the sharpest technical experts in AI, ML and cloud computing to develop our state-of-the-art, integrated CRM (Customer Relationship Management), ATS (Applicant Tracking System) and HRMS (Human Resource Management System) platform.” says Ravi Daparthi, who heads Oorwin’s highly-talented engineering and product teams.

Navigating through the COVID-19 crisis
The global pandemic shook the business world to its core, resulting in collapsing of economics and chaotic circumstances. This was a real eye-opener scenario for all the businesses across the globe. But, under the thought leadership of Venkat, Swami, and Ravi, Oorwin sailed through the adversities of this fatal viral outbreak effectively.

As soon as they realized the intensity of the situation, they restructured the business model and implemented work from home in a short period. Management ensured continuous communication with the employees and frequently inquired about their physical and mental wellbeing.

Sharing the experience of this unprecedented crisis, Venkat states that owing to the unpredictable lockdown scenario, they have realized the significance of communication, interaction and engagement. But the pandemic also made them recognize that the future relies upon the technological advancements only and how Oorwin has the relevance to the measures that are needed in the crisis with such an enormous impact.

This realization allowed the team Oorwin to improve it with some up-gradations and make the targeted audience aware about the significance of such solutions to stay ahead of the curve in case of the similar crisis in terms of the future outlooks.

Swami Kakarla, the COO reveals that they re-evaluated all the processes to bring ease to any bottlenecks and converged all the efforts towards the improvement of their product. He further conveys, “We also refined our unique value proposition taking into account the pandemic-sparked changes in the staffing industry and ensured there was clear messaging to our clients and prospects about how Oorwin was ready to deliver maximum value even in uncertain times like these.”

What is so unique about Oorwin?
At present, the staffing enterprises are utilizing multiple applications to deal with different aspects of their businesses. Be it CRM or VMS for customers, or client and vendor management, or ATS for tracking applications, or HRMS to manage human resources, different needs are being addressed with multiple tools. Most of the service providers in this domain offer a single product to deal with a single aspect, making the business operations complex and time consuming even when they are interdependent to each other.

This is where Oorwin ensures an edge over its peers! It offers an AI-powered, integrated window that addresses all the aspects of the business with a combined database. Here, teams can collaborate from multiple geographies under one digital umbrella that can be customized for the desired region.

Another key differentiator is the integration of CRM, ATS and HRMS that ease the job for the teams by reducing the time to switch multiple applications or screens. This allows an effortless overview of the business operations with AI-backed insights.

Market integrations are something that made Oorwin stand out of the crowd exclusively. Here, job boards, vendor management, social media, invoicing and accounting software are integrated altogether for improved productivity and holistic growth across the globe.

Oorwin has also offered plugins for mails and browsers, seamless integrations for voice calls and messages, and an operative mobile app to make remote work effortless and effective.

Implementation of innovation
Exemplifying the procedure of implementing the out of the box ideas to the business operations, there are a few key steps that are taken into consideration.

At first, the problem statement is addressed by the team. Then, a myriad of possible solutions to eradicate that problem is put forth. Then, they reach out to drawing board to develop an innovative way to solve that problem based on the suggested solutions. After a thorough analysis, the best solution is picked up and implemented effortlessly.

Venkat states that a crucial aspect one must keep in consideration is to learn from one’s experience. He perceives innovation distinctly. To him, innovation comes through the learning that is gained from our experiences. He also emphasizes the need to consider the customer’s feedback for improving the offered solutions. This majorly contributes to stirring innovative instincts among the employees. In this regard, Ravi adds, “Product Development and Innovation should go hand in hand and it is a continuous journey. We at Oorwin, strive to build a robust platform with a window for continuous innovation with customer obsessive approach.”

A glance at leadership styles
Oorwin’s phenomenal leader Venkat has acknowledged the need for being an avid learner. To him, the most inspiring qualities a leader can infuse his personality with are the zeal to learn new things and desire to improve! It is of utmost importance to learn from one’s experiences and utilize those in your favour to emerge out as exemplary individuals. He motivates his workforce to take this ‘mantra’ in consideration to excel in any aspect of life.

Ravi believes in putting the problems faced by staffing businesses at the top of his priorities when working on a technological solution. Once the existing problems are identified, the engineering team led by Ravi then starts to develop solutions to these problems.

Swami puts the organization’s people at the forefront of his strategic approach. Swami believes an organization can only grow to its full potential if it invests in the growth of its employees. He focuses on building a team that is equally invested in the growth of the organization.

An exuberant work culture
The work culture of any organisation is a pathway to its roaring success. Many enterprises have witnessed the fruits of a positive and joyous workplace and no one can deny the fact that this aspect a prominent contributor to the growth of a company.

Team Oorwin flourishes well in a work ecosystem where they are encouraged to identify their potential and pursue their respective growth prospects. Most of the employees at Oorwin are paid off manifold as they go beyond the call of duty and ensure enormous value to the organisation by being beneficial assets to it.

The hard work and dedication are well acknowledged in the work culture as the Management values its workforce and leaves no stone unturned to keep their spirits high.

Feathers in the cap
For its significant offerings, Oorwin has been bestowed with multiple awards and accolades. Earlier this year, this integrated platform was recognized as ‘Category Leader’ 2020 for its ATS by Gartner’s online review site GetApp. This recognition is the proof of diligence and determination of the Team.

GetApp’s Category Leaders ranking features top-ranked software products based on ratings from end-users in five key areas: ease of use, value for money, functionality, customer support and likelihood to recommend. The exclusive products with the highest scores are entitled to ‘Category Leaders’ tag.

Moreover, in July 2020, Oorwin was also recognized as the Top ATS software in the well-reckoned Front Runners report by Software Advice, a Gartner company.

Software Advice’s Front Runners report analyses hundreds of products to assist numerous enterprises to find products that are highly reliable and adding value to the relevant industry. Oorwin now leads the ATS category on Software Advice with an attractive rating for its outstanding customer support.

The future outlook
We all may resonate with the fact that technology-based solutions are transforming the way to operate businesses. This scenario has been firmly accepted by almost everyone amidst the reigning chaos of COVID- 19.

In this regard, Oorwin foresees bright and blazing future ahead. Oorwin’s frontline leaders revealed that the administration has planned to extend its reach to different geographies other than the US, the UK, Singapore and India, shortly. They have envisioned to emerge out as a global leader in terms of providing cutting-edge, tech-based platforms in the consulting and staffing services sector.

Keeping pace with their ambitious goals, Team Oorwin is all set to forge ahead with full enthusiasm to reach their goals in a short period.

Wise words for entrepreneurs from Oorwin’s leaders
One of the most crucial aspects of being leaders is to first identify the challenge or problem one aspires to solve. Entrepreneurs should then try to come up with an innovative solution. It could be an age-old challenge that has already been taken care of. But the leaders must know that there are many ways to solve any one problem, say Oorwin’s leaders.

It is the more elegant solution that wins the game, not the first solution. This also allows you to turn the challenge of competition into an opportunity to innovate.

Lastly, one of the most common mistakes leaders make is to purely focus on building features. Our advice to such aspirants would be to always let user experience, guide their innovation.