R Interactives
Lending A Hand In Leveraging Digital Marketing For Business Growth
Written by: Kriti Anand
Developing an effective digital strategy for a business is not an ordinary task. It calls for in-depth analytical and technological skills, industry, market, and commercial understanding. Among other things, there is a need to focus on the creation of digital strategies and tactics. In order to drive growth through digital strategy & execution, reduce risks, and justify the investment in innovation, it is preferable to start with expert oversight.
Founder of R Interactives, Rahul Gadekar, realized this gap in the market for value-driven digital services providers and established a Digital Advisory & Consulting Firm that specializes in integrating digital solutions for organizations. When it comes to being essential to the development and reputation of a company, digital marketing is comparable to a workhorse. Digital marketing tactics can yield the intended outcome and provide a higher return on investment with even a tiny investment (ROI). Not only this, but digital media can boost earnings, being a reasonably affordable source of marketing.
Company Overview
R Interactives, a digital advising & consultancy service, helps organizations flourish through Strategic Marketing. The team has extensive knowledge in customer engagement, online customer behavior, data-driven marketing, and customer acquisition. The company’s process includes developing hypotheses through consumer insights, business data, and industry insights in order to conduct online experiments that spur business growth.
To support its clients’ digital marketing initiatives, R Interactives also collaborates with media buying and creative companies. They have worked with brands in the UK, US, Australia, Norway, Costa Rica, and India over their roughly five years in business. The services offered by R Interactives include Digital Growth Strategy, Digital Advisory, Programmatic Advertising, Dynamic Creative Optimization, Data-Driven Marketing, and Fundraise Marketing.
The company operates with a mission to simplify digital marketing for their clients and help businesses adopt digital in the right way. They have a vision to build a center of excellence for businesses looking to grow digitally .
Massive potential for advertisers to connect, engage, and acquire customers online have been created by the widespread adoption of mobile devices and data usage. The founders of R Interactives came to the realization that they could work with brands to support their digital growth after analyzing the market demand and the search for value-driven service providers by businesses. This is how R Interactives’ journey began.
Their data-driven in-house technologies and comprehensive understanding of digital execution set them apart. They have run more than $130 million worth of campaigns, promoted fundraising efforts, and raised more than $100 million from retail investors for real estate clients.
What Makes Them A Client Favorite
R Interactives has been a trusted favorite for its clients owing to the dedication and expertise of the team. The team at R Interactives has been built on the three pillars of education, knowledge, and experience. The company also puts a strong emphasis on innovation. Mr. Gadekar believes, “Innovation is important to grow in the business, if you continue doing the same things over and over again, you would be irrelevant. Innovating based on where the technology is moving is the need of the hour.”
By making suggestions based on data and consumer insights, they create strategies that increase brand trust & customer acquisition. Additionally, they have maintained a data- and customer-centered approach. They give clients the opportunity to assess them through a brief assignment, which enables them to understand their strategy and technique. This boosts confidence and enables the business to quickly onboard clients, establish trust, and maintain the relationship over time.
According to the Founder, technology is the backbone of any business nowadays. Without technology, it’s difficult to scale, automate the process, reduce cost and get data-driven insights. It is moving at a rapid pace, and businesses need to look at how automation can be bought in the system to drive growth to the business. The company thus strives to help their clients incorporate technology into their operations.
Work culture has a huge impact on company success, culture keeps resources motivated and within a company for a longer period. Our culture has been flexible, with no hierarchy, and also allows more learning opportunities to resources, this has helped us to make sure that the projects are delivered on time with high quality
Achievements and Milestones
- R Interactives has managed around $130mn media budgets so far.
- It raised $100mn for an opportunity zone fund client based in the Bay Area.
- R Academy, the experiential learning platform of R Interactives, is a part of Stanford LISA portfolio.
Their objective, as a growing digital consultancy firm, is to create a center of excellence for businesses to learn, adapt and grow their business digitally.
Parting Words
“Go with a discovery approach, it will allow you to find new ways to reach your goals. Trust is above everything, build trust with internal and external members to drive long-term value for your business.”-Rahul Gadekar, Founder, R Interactives.
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