Sociapa
THE MARKETING SPECIALIST FASTENED WITH INNOVATION
Joe Chernov has quoted, “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Marketing has been an essential aspect for every growing business throughout time. It not only ensures the reach to the potential customers but also helps in determining the updated scenario in the market. Many marketing organizations have occupied the place in the marketing genre with a promise to deliver efficient strategies for businesses, but when it comes to innovativeness, Sociapa is the name that hits the brain.
Sociapa, led by the Founder & Director, Mr. Dheeraj Raj, is a well-established firm with a stronghold in the field of marketing. Incorporated in the year 2019, it is currently managing the brands in the digital and offline sphere innovatively and creatively. The company, being one of the esteemed organizations in the marketing field, offers specialized services in the field of Digital Marketing, Creative Marketing, and Video Production.
EXCELLING FACTORS
The firm exclusively provides the provision of Qualitative Services, Dedicated Project Management, Industry-led Practices, Scalable Operations, Quick Turnaround Time, Well-Documented NDA, and Agency Centric Processes for better marketing scenarios in the respective field of business. The company has a dedicated team, having expertise in their respective field, which helps it maximize quality work in the given timeline.
It is necessary to have a group of unique and efficient people throughout the organization, to swim the ocean of competition. Sociapa is contained with a Strong, Creative, and Industrious team, backed by a lot of market-driven research. The company has put a lot of effort into making the team firm and motivated enough to tackle every complex problem in the organization. When almost every business organization in the market was uncertain and terrified, during COVID-19, Sociapa determined to fight and excel the crisis with a motive to serve its clientele in the FMCG section.
It proves that customer satisfaction and professionalism are priorities for Sociapa. From a basic Instagram story to a full-fledged launch campaign, each project starts with the client brief and follows the process of Research, Ideation, Brainstorming Development, Editing, Feedback, and Uploading with an assurance of quality. This strict pattern eventually makes the work more efficient and productive enough for the team of Sociapa to bring any business or brand the ROI it needs.
Winning the faith of someone is not a one-day task but requires a long time,” Mr. Dheeraj adds to the conversation. At present, Sociapa is associated with numerous well-reputed clients under the FMCG section including- La Americana, Apis India, Mahak Group, followed by brands like Bureau of Indian Standards, Moospring, Takufu, etc., and it is expanding the genre for more exposure to creativity. Sociapa is also supporting startups, like- Badhai Décor, Sahaj Pooja, etc.
The company is relentlessly dealing with well-established brands for more than two years and this significant experience helps it in pointing out the needs & wants of customers and dispense relevant solutions for the same. “We recently executed one of the most successful campaigns for our Brand Apis India via – Video + Emotional Marketing During Ramadan Month,” ADDS MR. DHEERAJ.
R&D IS THE Sth NEUTRAL
R&D is the game-changing factor to look upon to generate higher efficiency at low cost, especially when it is the marketing field. Be it digital or offline, without proper R&D nothing can be strategized and executed well. To increase the engagement with the prospective clients, Sociapa has created an Influencer panel wherein individuals can register themselves and get opportunities to associate with the brands and vice-versa. The company is developing the same by incorporating AI tracking for each deliverable the influencers share to analyze the appropriation of the content.
BACKBONE OF ORGANIZATION
Merely building a business is not enough for the consistent growth of an organization but also requires the immense dedication of a talented workforce. Efficient employees play a significant role in the relentless success of the organization. Sociapa has deeply understood this concept of management and is dedicatedly working on it. “It is of utmost crucial to not Overburden your Employees, and that is why we have a separate team for each task,” adds Mr. Dheeraj.
The company tries to incorporate the activities timely to keep the environment in the organization, little light for the employees. In addition, it conducts brainstorming sessions in between the work with employees to get a different point of view of delivering the services in the best possible manner.
MILESTONES AND FUTURE PROSPECTUS
Sociapa launched Jahnvi Kapoor as the brand face for MintChocOn, planned brand association campaign for the biggest event of India- IPL, Video campaign for Apis India during Ramadan are few actions that consists the achievements of the company. “We would certainly like to excel much bigger things with our brands and clients,” Says Mr. Dheeraj. The team of Sociapa has recently launched Millind Soman as the brand face of Apis Himalaya Honey and conducted a 720 Kilometers long unity run. The company is also the Facebook marketing partner, Google cloud partner, and Google partner.
The only goal of sociapa is to grow bigger in every aspect, be it the organizational group or its clientele. A larger team would eventually make the organization more efficient in delivering by providing better services in the market. The company is also under the process of, Incorporating new tools, technologies, and software to track the market insights and generate reports.
FINAL ADVICE
The team of Sociapa, along with the founder and director, Mr. Dheeraj Raj, have few words of advice for aspiring entrepreneurs. If people are passionate enough about their goals, nothing can stop them from climbing the ladder of success. Mr. Dheeraj continuously emphasizes keeping up with the aspiration to learn more. “I believe people should never restrict themselves into their field of expertise. Getting more exposure to new and different things should always be welcomed. So to conclude – “Be Passionate, and never stop learning,” MR. DHEERAJ AFFIRMS.
Almost every company and organization have been shifting their focus from traditional, offline strategies to more modern digital strategies, it basic that organizations have the fundamental establishments and system set up, to adjust to these evolving demands. From ecommerce to customer service, CRMs to sales generation, businesses of all kinds are expecting to respond to the way business is being done in 2020 and beyond.
Whether you need to respond quickly, to these changing conditions or future proof your business for the long stretch, we will guide you on how to set your business up for accomplishment in the digital world. At Sociapa, we’re assisting our clients adapt to a changing business sector and new customer practices. Discover how we can help carefully change your business.
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