Audio streaming Spotify launches paid podcast platform to rival Apple

Spotify on 27^TH April launched a paid podcast subscriber platform in the US and plans to expand to other areas in the coming months, a week after Apple launched a similar service. A podcaster will only mark episodes as subscribers and publish them on Spotify and other listening platforms. The company said in a statement.

Spotify, the world’s most popular paid music streaming service, announced that it would not charge any commissions on income from subscribers of podcast creators for the next two years and plans to charge 5 percent starting in 2023. Online developers, such as Apple’s App Store, usually charge. A fee for purchase. Built on their platforms.

Spotify filed a complaint two years ago with EU regulators alleging that Apple unfairly charged fees for accepting payments through the business, making it difficult for rivals to compete for music customers.

Competing with Spotify for streaming music, Apple launched a subscription platform earlier this month priced at $ 19.99 a month and gives developers the tools necessary to deliver podcast subscriptions.

The company has selected 12 independent podcasters to post additional subscribers, only content to their existing podcast feeds. The company will expand to include more developers in the coming months. National Public Radio (NPR) will launch five ad-free shows for paid subscribers starting May 4. included “How I Built with Guy Raz” and “Planet Money”.

Spotify has boosted its podcast performance by spending more than $ 500 million on podcast network Gimlet and anchor and podcast advertising company Megaphone. The new subscription tool was created using the anchor platform. With existing customer bases, you can deliver paid content using Spotify.

In comparison, Apple charges a commission of 30% of the price of an Apple podcast subscription for each billing cycle for the first year of each person’s subscription. The commission drops to 15% after the first year. The Apple Podcast subscription launched in 170 regions and countries in May.

With its’s new offer, content can be searched and searched only for customers in your app. However, the anchor consists of actual subscription purchases outside the app on the podcasters’ profile page. This possibility bypasses Apple’s in-app purchase system for Spotify users on iOS.

The company has launched the platform with 12 independent podcast creators, the company said, in addition to partnering with NPR to bring some of its shows to ad-paid subscribers for free.

Must Read:- Start Small and go Big: Low-Investment Business Ideas 2021