• Suzuki Motorcycle India plans to capitalize on “demand for Indian models” in global markets.
• the company’s present focus is on Latin America, Japan, Southeast Asia, and neighboring nations such as Sri Lanka, Nepal, and Bangladesh.
• SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED exports in 2020-21 were 70,369 units, down 33.09 percent from 1,05,164 units in 2019-20.

Suzuki Automobile Company wants to enhance exports to developed countries

According to a company official, Suzuki Motorcycle India plans to capitalize on “demand for Indian models” in global markets as it aims to boost exports to developed markets such as Japan and New Zealand. While the COVID-19 outbreak caused a drop in the company’s exports last year, it expects to boost shipments this year since most of the overseas markets where it sells have recovered.

“When you look across the world, you’ll see that demand for Indian models is on the rise. As a result, we must respond as quickly as possible to such a demand. As a result, we are optimistic about our future export plans “Satoshi Uchida, CEO of Suzuki Motorcycle India Pvt Ltd (SMIPL), said.

He stated that the company’s present focus is on Latin America, Japan, Southeast Asia, and neighboring nations such as Sri Lanka, Nepal, and Bangladesh.

Uchida expressed optimism about the company’s export potential “COVID-19 has an impact outside of India as well. As a result, we cut back on our exports last year. Some nations have already begun to recover this year. As a result, we intend to enhance our export sales “. However, he claimed that the situation had improved in March and April.

SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED exports in 2020-21 were 70,369 units, down 33.09 percent from 1,05,164 units in 2019-20.

“We are positive on exports,” SMIPL Vice-President said, “throughout the previous year, our order book vastly outstripped our ability to fulfill it. That condition still exists today”.

“Now, we are rapidly selling to some newer and developed areas such as Japan, New Zealand, and South Africa,” the official said, the business hopes to break the one lakh unit export record again. Bangladesh, Colombia, and Mexico are the company’s key markets in South Asia and Latin America.

“In the case of the African market, we need a little more time,” Uchida said when asked if there are intentions to ship to Africa. We are concentrating on high-end items. Africa is still a market for commuters. Right present, we don’t have a commuting model. As a result, we must concentrate on premium customers”.