TAGG DIGITAL: RESHAPING THE ELECTRONICS INDUSTRY WITH QUALITATIVE ELECTRONIC ITEMS
The Consumer Electronics Industry of this Country is going through a dynamic revolution and in a constant competitive phase to upgrade the standards of gadgets or electronic items, matching to the innovation brought by the International market. The ongoing miniaturization of devices with incredible features is in the increasing demand and has made lives around quite easy. TAGG has brought a breakthrough through its qualitative and distinctive wired and wireless products. Under the aegis of Rohit Dhingra, Amitesh Bhardwaj, and Saurav Prakash, TAGG has carved a niche in the respective industry and rendered a gigantic contribution.
Products under their wing range from wired to wireless audio gears such as headphones, earphones, and speakers. In addition to that, they have also extended their horizons to mobile power gadgets and other accessories.
The team at TAGG consists of young professionals with the sole objective of carving a niche in the Industry whilst incorporating innovative products and Design that enriches people’s lifestyle pandering to their motto that is ‘Keeps You Ahead’. They work hand in hand with users and ensure that their product instills pride of ownership.
SYNCHRONIZING WITH THE FLUCTUATIONS IN THE MARKET
They identified a gap in the market when they started as there was nothing in between the ‘cheap Chinese products’ and the ‘expensive international brands’ whilst choosing audio gadgets. After identification, they did their own research and decided to bridge that gap by offering quality audio products. They are providing consumers with quality products/solutions at value-added price points.
GOING INTO THE DEPTHS OF RESEARCH
At the nascent stage of this startup, they have realized that doing research plays a pivotal role in the business. Be it in product development or placement and marketing, one has to be very strong in research and analysis. Without even doing proper research if you are taking decisions then it will definitely be going to lack somewhere and give an unwanted disadvantage to your business.
They invest most of their time, efforts and resources in research and finding the appropriate solution. Further, being aware of new version and technologies are coming across, is the key to not lag behind in the race and provide the customers with the latest technological gadgets.
WINNING THE TRUST
Very few players in the market carter to the needs of the Indian audience. We make tailor-made products that make us stand apart in this sector. We always aim at providing customers with unique and feature-rich gadgets. Every product that we launch, we launch it with due diligence, research and after doing a primary survey to cater to the customer pain point. Further, we are working on providing the customer with end to end experience by integrating our products. Apart from this, we are initiating operations in other continents and countries, thus expanding our horizon of work sector to provide the customers with the best service possible
COLLECTIVE EFFORTS YIELD THE DESIRED RESULTS
Interacting with the team TAGG helps to know them & their needs much better. It also led the team to discuss their thoughts & ideas on various projects without any hesitation. It is definite that a sole effort can never make the company what it is today, it’s all because of their collective efforts that make things happen. Also, they believe in giving them respect & appreciation for their work, which is really an essential aspect to keep them going & make them feel their worth in the company.
MILESTONES AND ACHIEVEMENTS
In January 2017, TAGG was selected to Amazon Launchpad, a program that enables product startups to sell on Amazon. The biggest roadblock back then for a startup like ours was to find early adopters for the product, and Amazon Launchpad offered the right platform; as it helped them to leverage their brand presence on Amazon. In 2018, they were the best-selling brands on Amazon Launchpad in terms of GMV.
FUTURE PROSPECTS
In the future, they aim to see themselves innovating with more cutting-edge technology and incorporating even better state-of-the-art design in their products. Further, they are working on providing the consumer with end to end experience by integrating their product with an application. Apart from this, they are initiating operations in other continents and countries, thus expanding their horizon of work sectors. Their vision is to take the homegrown brand at par with International Brand which innovates to create value to the ecosystem and value for all stakeholders.
FOR THE READERS
“The most important thing, one must need to remember is to be open to every upcoming challenge. Make sure that you do your own research, analyze the market, and define your goals before taking a final plunge. Build a great team and train them. And it is completely normal to be clueless sometimes. Just go with your intuition at that time.”
