Terrabrush- Switch to a Better Life

Knowingly or unknowingly, the human race has caused enormous threats and loss to the environment through the depletion of precious resources like water, air, and soil. Unfortunately, we have contributed a lot towards the extinction of wildlife, habitat destruction, and pollution and continue to do it till this date. Despite many initiatives, people haven’t been able to adopt a lifestyle change. For example, avoiding to use plastics, practice carpooling, trashing in open, etc. Hence, to help change the lifestyles, Terrabrush, took the initiative and started to manufacture products that certainly will reduce plastic usage for good.

What Makes them Different?The entire team at Terrabrush wants to combat the current situation and is striving to do everything they can to adduce a better environment. Their primary product is the “Terrabrush” which is extraordinarily made from biodegradable bamboo. The team at Terrabrush is trying to eliminate the harm that plastic toothbrushes unleash into the environment after its disposal. A single replacement of plastic commodity by billions of people can lead to a massive impact on the globe. The product is exclusively manufactured to provide customers with exemplary oral careunder the supervision of expert and specialized dentists with a belief to bring change to the lifestyles of many and the environment. Not only this, but the organization has created some other eco-friendly products also, that can replace the extensive usage of plastic by the common man. The team is making a strong effort to save the earth by all means.

Overcoming Obstacles
Terrabrush is fighting against one of the biggest enemies on the earth, something that has taken over humankind- a plastic toothbrush, which is extensively used and being thrown away in billions every day. To them, what is morechallenging is that a mere toothbrush has been polluting the environment for decades and people are not even aware of it; it is the toughest wall to break so far. Common people opt for plastic toothbrushes because they are largely available and are a cheaper option. They are oblivious to the fact of the kind of havoc is it creating to the earth. They have faced instances wherein people have asked them, “What harm can a single toothbrush do”? Thus, Terrabrush started using their social media handles to show the impact of a single individual on the environment. And they are positive and hopeful to see the changes soon. Like Karthik says, “We hope to a see changing society that makes informed decisions on their purchases”. The team has also invested and is still investing huge capital in the sector of bringing about awareness among people. 

Clientele and the Changing Market Trends
Terrabrush has clientele from all walks of life. The CEO says, “We serve all types of clients who wish to choose eco-friendly products over the conventional plastic ones and who possess a trust in the company”.

A huge chunk of their customers are individuals who have been making informed decisions and contributing in all the ways they can to minimize their plastic consumption.  Being consistently connected to their clients to identify the needs and issues is what keeps them in pace with the market trends which keep altering now and then.

Research and Development- The Backbone
Research and development are crucial and imperative for organizations to accomplish future development and keep up their significance in their chosen market. It includes spending assets on investigation and testing to develop new items or better approaches for getting things done. It likewise underpins the upgrade of existing items or processes. Similarly, Terrabrush also banks upon their Research and Development. Like any other organization, it is relevant for them to recognize innovative solutions that help both, the consumers and the environment.

Keeping the Team Together
Manpower is the basis of any organization. To Terrabrush, it is the axis around which expansion and growth of the organization rotate. The management believes in providing maximum “attention and care” to their employees for the team to perform at much ease and with freedom. The management emphasizes and looks for ways to keep their employees uplifted and to ensure their growth. They believe that the individual growth of an employee results in the overall progress of the company.  Working with and towards each employee to understand his needs and capabilities is what Terrabrush is committed to wholeheartedly.

Achievement and Accolades
Karthik says it feels great to be a part of some 8,00,000 people’s daily life and for them, it is the greatest achievement for the organization. Their story has been featured on the Official Humans of Bombay page on Instagram. The organization was applauded and awarded the Brand Impact Award by Indian Achievers Forum  for the year 2020. And in the next five years, Terra as a brand aims to become the go-to choice for people’s oral care needs while being planet-friendly which would be considered another great achievement in the times to come.

Word to convey
“What has helped us throughout this entrepreneurial journey is to keep going and working hard. We have walked through this journey as a team and that has kept us sane to move ahead. We all have only one planet and it is each one of us who is responsible to keep it clean and safe. Making that decision is not tough anymore with the growing market offering eco-friendly products. Just make that decision to switch, we promise you, it will be a fulfilling journey ahead. And if you already have made that choice to contribute to keeping the world a greener space, thank you!”