Many other Chinese smartphone makers also released their latest flagship devices in October or November, following Xiaomi’s October launch of the 15 and 15 Pro in China. According to a recent research, Xiaomi’s phones have emerged as the most popular among consumers after only a few weeks on the market.
Xiaomi 15 and 15 Pro Lead as the Most Popular New Android Flagships
As of week 47 (November 18–24), the Xiaomi 15 series is in the lead with 1.3 million activations, according to activation data (presumably referring to carrier activations). With between 600,000 and 700,000 activations, the second-place competitor trails far behind, while the third-place brand has only received roughly 250,000 activations thus far.
Note that we are talking about activations here, not sales or shipments. It doesn’t count if you bought a phone and it’s still in the box. The figures should be reasonably accurate, though, as we don’t anticipate that there will be millions of idle phones sitting around in Chinese homes.
According to reports, Oppo and Vivo—often referred to as “OV” by Chinese netizens because both are owned by BBK Electronics—are tied for second place, even though the source hasn’t named the businesses in second and third place. Most certainly, honor comes in third.
It’s interesting to note that the vanilla Oppo Find X8 is reportedly selling 5 times as many copies as the Find X8 Pro. These are, incidentally, Oppo’s competitors in this market, whereas Vivo introduced three: the X200, X200 Pro, and X200 Pro small. However, the Magic7 and Magic7 Pro were provided by Honor. Source: gsmarena
FAQ
- What is the current status of the Xiaomi 15 series?
- As of week 47 (November 18-24), the Xiaomi 15 series is leading the market with 1.3 million activations, making it the most popular choice among Chinese consumers.
- What does “activations” refer to in this context?
- “Activations” refer to the phones that have been activated on a network, typically through carrier activations. This is different from sales or shipments. A phone that is still in its box and not activated doesn’t count toward the activation numbers.
- Which other brands are competing with Xiaomi in this market?
- Oppo and Vivo, both owned by BBK Electronics and often referred to together as “OV” by Chinese netizens, are tied for second place. Honor ranks third.
- How well are the Oppo and Vivo phones performing?
- The Oppo Find X8 is reportedly outselling the Oppo Find X8 Pro by a ratio of 5:1. Vivo has introduced three models: the X200, X200 Pro, and X200 Pro mini. Honor has launched the Magic7 and Magic7 Pro.
- Why are activations a better measure of popularity than sales or shipments?
- Activations reflect actual use and network connection, indicating how many phones are actively being used. Sales or shipments only measure how many units have been distributed, but do not confirm whether they are being used.
- Is there a chance that the activation numbers are inaccurate?
- While we are only considering activations, the data should be reasonably accurate. It’s unlikely that millions of phones are sitting unused in Chinese homes, making the figures fairly reliable.
- What other devices did Oppo, Vivo, and Honor release?
- Oppo has the Find X8 and Find X8 Pro, while Vivo offers the X200, X200 Pro, and X200 Pro mini. Honor’s options include the Magic7 and Magic7 Pro.
- What factors contributed to the Xiaomi 15 series’ popularity?
- While the full reasons behind Xiaomi’s success are not detailed, it’s likely a combination of competitive pricing, strong features, and brand loyalty in the Chinese market that has made the Xiaomi 15 series the top choice for consumers.
