Meta to Launch New App ‘Threads’ on July 6 as Twitter Brings Limits
Written by Sanjay Kumar
News highlights
- Meta’s Threads, a Twitter competitor, prepares for launch.
- Threads combine Instagram and Twitter features, offering a fresh social media experience.
- Twitter faces revenue decline and user dissatisfaction, while Threads aims to capitalize on its launch timing.
| Meta (Technology company) | Twitter (Social network company) |
| Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes | Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass |
| Headquarters: Menlo Park, California, United States | Headquarters: San Francisco, California, United States |
| Founded: February 2004, Cambridge, Massachusetts, United States | Founded: 21 March 2006, San Francisco, California, United States |
| CEO: Mark Zuckerberg (Jul 2004–) | CEO: Linda Yaccarino (5 Jun 2023–) |
| Subsidiaries: WhatsApp, Novi Financial, Inc., Reality Labs, MORE | Subsidiaries: Twitter Asia Pacific Pte. Ltd., Twitter France SAS, MORE |
Meta, the parent company of Facebook, is set to release a new social networking platform called Threads. It aims to provide users with an alternative to Twitter. The app was initially discovered on the Google Play store in Europe and later became available on the Apple App Store. Meta intends to position Threads as a more inclusive and well-managed alternative, addressing concerns raised by advertisers regarding Twitter’s association with far-right figures.
BREAKING: Meta’s Twitter alternative, Threads, will be released on Thursday in the United States and on Friday for the rest of the world.
— The Spectator Index (@spectatorindex) July 3, 2023
Currently available for “pre-order” on the App Store, Threads is described as a platform where communities can come together to discuss various topics. It combines elements from Instagram and Twitter, appealing to both existing Instagram users and those seeking a different social media experience.
In recent developments related to Twitter, Elon Musk has made significant changes, including appointing Linda Yaccarino as the new CEO. Under Yaccarino’s leadership, Twitter continues to face challenges with declining advertising revenue. The platform has implemented restrictions on users’ viewing capabilities, leading to dissatisfaction among subscribers. Initially, verified accounts were limited to reading 6,000 posts per day, while unverified accounts were restricted to 600 posts, and new accounts could only view 300. These limits were later increased to 10,000, 1,000, and 500, respectively.
The launch timing of Threads could work in Meta’s favor, as Twitter recently received backlash for its decision to make TweetDeck a paid service, causing widespread user outrage.
In conclusion, Meta’s upcoming launch of Threads as a social networking platform presents users with an alternative to Twitter. With a focus on inclusivity and effective management, Threads aims to address advertiser concerns regarding Twitter’s associations. The availability of Threads on both Google Play and the Apple App Store signifies its widespread accessibility and potential impact in the social media landscape.
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