Brand Finance report: Reliance Jio named world’s strongest telecom brand, Checklist
By Sanjay Maurya
- According to Brand Finance’s newest analysis, Jio is the most powerful brand in the country.
- Taj, Maruti Suzuki, HDFC Bank, and Britannia are the top five brands.
- With a brand value of $21.3 billion, Tata Group has kept the title of India’s most valuable brand by a significant margin.
Brand Finance report: Reliance Jio named world’s strongest telecom brand, Checklist
Despite being founded just in 2016, Jio has swiftly grown to become India’s largest mobile network operator and the world’s third-largest mobile network operator, with about 400 million members, according to the study.
Jio, which is known for its low-cost plans, swept India by storm, providing free 4G to millions of people while also revolutionizing how Indians use the internet, according to the company. This phenomenon is known as the ‘Jio effect.’
Because brand strength is one of the most important factors in determining brand value, Jio is included in the top ten most valuable brands in India for the first time this year.
Savio D’Souza, Brand Finance’s Valuation Director, said: “The results of Brand Finance’s original market research show the Jio brand’s supremacy across the country. When compared to its Indian telecom competitors, Jio outperforms them on every metric: consideration, conversion, reputation, recommendation, word of mouth, innovation, customer service, and value for money.”
Taj, Maruti Suzuki, HDFC Bank, and Britannia are the top five brands. Furthermore, with a brand value of $21.3 billion, Tata Group has kept the title of India’s most valuable brand by a significant margin. Tata Group, which operates in over 100 countries across six continents and employs over three-quarters of a million people, is a worldwide power to be reckoned with, according to the research.
The Tata Group, which includes 30 enterprises ranging from Tata Steel and Tata Motors to TCS and Tata Consumer Products, has managed to insulate itself from Covid-19 harm, with a 6% increase in brand value this year.
The entire worth of India’s top 100 brands has climbed by 2%, from $162.1 billion in 2020 to $164.9 billion in 2021, according to the research.
