Brandemic – A progressive startup in the branding industry
Written by – Mehak Malhotra
In this exclusive article, we are going to shed a light on a start-up venture, “Brandemic” and dig an insight into its contribution to the branding and consultancy industry and how they procure a competitive advantage in the domain amongst others.
Brandemic is one of the fastest-growing branding agencies in India. It is a promising and veritable branding and consultancy agency. The company collaborates with people conceding innovative ideas for their brand and succors them to strategize to hit the right target market. Their unique and virtuosic work comprises brand logo, identity, communication design, marketing collateral, and the website. Sporadically, they render consultancy services to brands on business and marketing models.
A glimpse of inception
Brandemic came into existence in May 2020 by 4 mid-20-year-old friends with diverse backgrounds, skillsets, experiences, and a common passion to put their dreams into execution and hustle the way through milestones. One MacBook two barely functioning laptops and a vision to become India’s first branding agency with global outreach and placing it on the maps as an IT and design capital of the world. In a short span of 4 months, the company heightened its outstretch from the bedrooms to four MacBooks and a well-furnished office. Gradually, the team augmented its strength by appending three more people to the company. Within five months, they clenched more clients and took over 10 major cities in India and a few internationally, upscaling to over 100 projects by the end of six months.
The differentiating integrant
A cognizant and efficacious team is the differentiating factor of the company, giving them an edge over their peers in the industry. The company procures an extremely dynamic team with diverse backgrounds and experience. They have insights into the business industry and start-ups, along with highly skilled technical experts. The firm invincibly believes in comprehending the customer mindset and expectations than just delivering a design. For a vigorous positioning of the brand and its business model, it is of paramount importance to intricate the details of what the client envisages.
Demolishing struggles in the journey
Defying struggles is inevitable in any industry. What makes a difference is how we combat those hardships and assimilate from them. One of the frontal problems that service-oriented firms face is the prolonged and gradual growth in the market. Being a start-up company, Brandemic invests a generous amount on the resources and its execution, while charging the customers a minimal amount in exchange.
Positioning the role of government in fostering start-up ventures
The government has invariably extended a hand of support to people acceding start-up businesses. With India forging towards a relentless growth in all major industries, the government department has undeniably acted as massive support to the aspiring entrepreneurs. They have started several reforms in the favour of start-ups in the country with optimum digitization, escalating the start-up and entrepreneurship culture in India.
Embellishing clientele of the company
The company deals with a multiplicity of clients, each with a diverse business idea and intricacies. The persuasive and unique factor that the company follows is to be in incessant contact with people sustaining visionary ideas and diversification in experiences. Their prime clientele includes start-ups, SME’s, tech companies, e-commerce companies, family businesses, and corporates.
Withstanding technological advancements
The business industry is perpetually evolving and attaining new heights each day. Timely technological advancements and keeping up with the market trends is cardinal to set a seal on the sustainability of the enterprise. They have scrutinized and performance-driven teammates, passionate to surge their skillsets. The company secures a strong advantage as opposed to its competitors in the market by acculturating with the changing market trends, remarkably faster.
Wordly-wise board of directors
Brandemic comprises of key officials acquiring a wealth of expertise and miscellaneous backgrounds. They contribute to the proliferation of the company by investing their knowledge with an eye for expansion and stupendous outputs.
Enlightenment to the founders of the venture is cataloged below :
- The Founder and Creative Director, Harsh Vijaykumar.
- The Co-founder and Chief of Technology, Pranay Jain.
- The Co-founder and Chief executing officer, Abhinav Agarwal.
- The Co-founder and Chief of Business, Akshay Naazare.
A cohesive work culture
The company ensures receptivity and cordiality within the working premises. Financial compensation is certainly important but it is not what happiness is limited to. It is about learning, uplifting one another, and directing them to a customary sense of purpose. When the team perceives a universal goal, they instinctively tend to stick around. A contented individual holds the potential to maximize the company outputs and notch up the success rate higher.
A message for readers
The leaders at Brandemic believes in the power of imagination and passion to follow dreams, way ahead of its preassumed calculations. Making the first move is the only hard part, rest everything follows and settles in time through persistent hard work and learning. One should encircle themselves around people clinching ingenious ideas and most importantly, the courage to implement them methodically.
