Caratglitz: Crafting the Distinctive Piece of Shiny, Magical Diamond Ornaments to Elevate Your Radiance
India’s One of the Best Jewellery Brand to Watch in 2024
The jewellery industry is made up of companies that craft and sell high-value accessories. These companies do not merely sell jewellery; they offer elegance, excellence, and a sense of prestige.
Caratglitz Private Limited has emerged as one of the most reputable and successful companies in the jewellery design industry in recent years. The company maintains its market dominance by crafting an exclusive range of shiny, magical, and extravagant diamond ornaments.
Incorporated in 2021, the company is headquartered in New Delhi and operates from its branches across Dubai, Harare, London, and New York. Caratglitz is an ISO 9001:2015-certified company and has created a progressive reputation for itself, making luxury products reachable to common people worldwide.
There is a dedicated team of logical thinkers, designers, and business strategists working together to create top-notch diamond pieces and personalized jewellery that match your vivacity at the best price. “We promise to create something that serves as an ongoing reminder of your beauty; break the myth that the “Common Man Cannot Afford Diamonds,” stated Mrs. Shilpi Malhotra, the brain behind the brand.
“Our products are an amalgam of the diverse beauty that is present on our planet and the wondrous gleam of the finest diamonds that are excavated with care and love for our customers. A woman must have her jewels that represent the sparkle and brilliance that characterize her unique identity. It is our responsibility to present a notable piece that brings a recollection of your milestones and memories that you embrace,” she further added.
Shilpi Malhotra: The Mind and Heart Behind Caratglitz
Mrs. Shilpi Malhotra, Founder and Managing Director of Caratglitz, is a visionary leader who consistently puts the best marketing tactics into practice and looks for new opportunities to fuel the business’s expansion and success. She is a skilled leader who can bring together a committed team to create products with the needs of the average person in mind. Shilpi is best known among her peers for her tenacity, resilience, and charming behaviour.
Building a Unique Market Presence and Customers’s Faith
Caratglitz’s diamond is tested by external labs recognized by the government. On the other hand, its gold is also hallmarked by BIS as per the criteria fixed by the government. Hence, customers gain faith in their products easily.
Additional significant factors that contribute to client trust are luxury packaging, an international brand, free shipping inside India, international shipping at minimum charges, certified jewellery, lifetime exchange, a 7-day return policy, a 100% refund, and handcrafted jewellery.
Caratglitz’s jewellery can also be customized. Customers get a unique item based on their selections of material, colour, and size, which adds value. The merchandise is then free of charge and shipped with insurance to the customer’s address following an online payment on its website.
Edge over Competitors
Caratglitz is the first company in India to launch 10k diamond jewellery in yellow gold, rose gold, and white gold options at such a large scale under the name “Amore Collection.” The jewellery piece by Caratglitz allows people to have the grace and aura to carry without burning a hole in their pocket. Their fine jewellery usually lasts a lifetime and is passed down to the next generation as heirlooms.
Caratglitz’s online store and upcoming offline store in Omaxe Mall, Chandni Chowk, Delhi are all set to offer shiny and magical diamonds in 10k, 14k, 18k, & 22k diamond jewellery. It is specifically designed to fit your colourful personality without breaking the bank.
Another significant aspect of differentiation is that Caratglitz focuses on educating customers about their diamonds, their quality, and their certification in addition to selling jewellery. Since customers are paying their hard-earned money, they should know what they are purchasing.
Caratglitz’s Proactive Approach to Tech Advancements and Innovation
Technological developments can foster creativity and allow business owners to provide new goods or services at competitive rates that were previously unattainable. Integrating technologies in businesses can dramatically expand the potential customer base for businesses and make it easier for entrepreneurs to reach new audiences, optimize workflows, boost productivity, explore untapped markets, and help to stay one step ahead of competitors.
“Innovation to me refers to the process of creating something new, unique, and useful,” apprised the inspirational woman, Shilpi Malhotra.
Caratglitz’s diamond jewellery collection known as the “Amore Collection” combines all three of the aforementioned characteristics. While 10k diamond jewellery is in high demand worldwide, there is a gap in the Indian market, so this collection fills that need. It is something new, unique, and useful, as after the launch of this collection, diamond jewellery is more reachable to the common people of the country as the price of gold is increasing day by day.
Navigating the COVID-19 Effect
The COVID-19 pandemic dramatically changed consumer behaviour in terms of shopping! Public health uncertainties could create safety concerns for people trying on jewellery in stores. Caratglitz made a smart move by starting an online jewellery store because it was an efficient and safe way to reach customers in that circumtances. Beyond the practical considerations of safety and efficiency, online retail created a pathway for people to discover a company that they wouldn’t have come across otherwise.
As a merchant, you can reach customers anywhere in the world, regardless of where you are located. You have an equal footing to build a discoverable store, whether you are selling on Amazon, Flipkart, eBay, Etsy, or another platform. Caratglitz offers 3000+ designs on its website to meet the needs of its global clientele.
Nurturing a Positive and Promising Work Culture
Caratglitz cultivates a happy workplace! The leading lady actively engages with her team members, encouraging idea-sharing and mutual support. It impacts sales, profits, recruiting efforts, and employee morale, whether positively or negatively.
“People will be more engaged and productive in an environment with a more lively culture. People function well when they are content and doing what they enjoy. And when they perform well, they create”, stated the leading lady.
Road Map to Future Growth
Caratglitz has done exceptionally well in establishing its global presence by opening four new branch offices in different cities in Dubai, Harare, London, & New York.
“We believe this is just the beginning; there is still a lot of ground left to cover”, quoted Mrs. Shilpi Malhotra.
The company plans to expand and grow by opening more physical outlets in Tier 2 and Tier 3 cities in India. They also aspire to develop more sophisticated and technologically advanced techniques for their customers.
Pearls of Wisdom
