Epsilon Delta
Improving your website speed for better revenue generation…
A website’s speed is a crucial parameter to consider for the quality of the user experience. Huge revenue loss could be witnessed in case of site speed degradation. It has been estimated that 1 sec of page-loading delay results in 7% loss in conversions and 11% loss in page views. This scenario also causes harm to the reputation of the brand or owner, as online users abandon the site after waiting for 3 seconds to load.
Majority of the case claims that over 80% of such users will not return to the site. And, over half of this percent would go on to tell others about their negative experience with the site. Hence, improving the site speed results in improved online revenue and reputation for any website. Epsilon Delta has been creating an impact across the domain. The company is spearheaded by a SaaS products enthusiast- Swapnil Parulekar who conceptualized it in 2017. Here, we are in a freewheeling conversation with him to understand various aspects of his business while diving into his successful business trajectory.
A BRIEF OF THE COMPANY
Epsilon Delta is a Mumbai-based, bootstrapped venture that has become a pioneer in the space of online site speed and user experience in India. Recognized with DPIIT, it allows companies to monitor their online site speed while improving their overall performance. Google recently announced that faster site speed is directly proportional to the improved SEO ranking of the website.
Hence, the company has innovated a real-user measurement SaaS product called Gemini that is being utilized by several online-based companies across PAN India as well as the global market. This tool allows organizations to monitor user experience on their respective websites in real-time and pinpoints any technical issues that come across the users.
Additionally, they are into providing fixed term and cost performance consulting that help the customer’s website to witness a minimum 30% improvement in speed. This results in improved user engagement numbers that eventually spurred revenue increase and other parameters. Since Epsilon Delta is based out of India, that allows the company to comprehend the network conditions in India and provide better insights on site speed optimization.
When it comes to their Gemini clients, they are into rendering complimentary performance insights that are utilized by the developers and product managers to improve their overall user’s experience. Owing to this expert advice, companies become capable of planning better scenarios for their upcoming products as well as the existing ones. The introduction of a web bot detection and blocking feature in Gemini has been a key contributor in allowing their customers detect abusive scrapers on their respective websites. This unique innovation has inclined their competitors’ customer base to Gemini tools in no time.
Compelled to the nature of the business, they are working with companies that are known to have a prominent online presence. Be it the ones who earn their revenue from the online users or the ones who prioritize market reputation. Their clientele is filled with diverse companies.
But out of these, the company has a special place for Bombay Stock Exchange in their heart as it was the very first biggie organization to offer them work and take a bet on them, even though they were just new to the market. The faith shown by BSE helped Epsilon Delta to etch a niche for itself in the market. Apart from BSE, BigBasket has been instrumental for the company’s growth, as they have been their clients for multiple years.
SYNCING WITH THE MARKET TRENDS
Business landscape is subjected to the changes as per the market trends and for any business, being in sync with these trends is crucial to survive. Epsilon Delta is persistently watchful of the changes occurring across the world in their respective domain. Many of the market trends have been quite lucrative to the growth of the business so far. Such as, covid-19 triggered the need of the online transactions, where site speed improvement became a mandate that paid the company pretty well during those times.
R&D AND ITS SIGNIFICANCE
Epsilon Delta is a product company that believes in the power of R&D which is yet another factor for the survival of businesses. As their field utilizes the research made by Google at its core, the company constantly brainstorms new ideas to sync with its proposals. It is this research-driven approach only that has resulted in the new-age features for Gemini, allowing customers to make an impact. At present, they are actively working on similar products for Android apps and server-side monitoring.
BUILDING FORTE FROM SCRATCH
A tech organization always has a workforce that craves for knowledge. Learning is in their core habits as they seek mentors who could help them escalate to the tech path. Along with that a free hand to experiment is also significant in the growth of such employees. Hence, Epsilon Delta thrives an environment that promotes growth of its employees. Keeping employees happy and motivated is key to creating successful products is what the leadership believes in.
“When we started our site speed journey, not much information was available on the internet. Very few research articles were published and very few code ideas were available. We had to brainstorm our product with multiple iterations, work with our customers to understand their needs. A sustained effort into customer satisfaction led to the current form of the company and Gemini product,” asserts Swapnil
CONSIDERABLE MILESTONE
Team Epsilon Delta has scaled greater heights owing to its hard work and quest for innovative products like Gemini. Sharing the information on various milestones crossed by the company in its journey so far, Swapnil elucidated, “Currently in Gemini, we are doing about 300 million paid page inspections per month. Cumulatively we have completed about 6 billion paid page inspections till date and growing very fast. We recently launched a bot management feature. Before that we regularly launched features like clientside error detection and end user waterfall analysis.
Recently, we also signed our first fortune five hundred customers from the FMCG domain as our customer. All of our customers have repeated their annual Gemini contract. On the consulting side, almost 80% of our customers repeat us. This signifies a high satisfaction rate. We were also selected to represent our company in the Rise conference in 2019 in Hong Kong. On the tech research side, our tech founding member Prathamesh has identified and raised 2 bugs against the Chrome browser from Google. These bugs were accepted and fixed. He is currently contributing to the Web Almanac project 2022 under the Http- Archive umbrella.”
FUTURE OUTLOOKS
When asked to reveal the future endeavors of the company, Swapnil and Prathamesh emphasized on emerging as the de facto choice for tech stack monitoring and improvement areas. In this direction, they are toiling hard to add additional products that will help monitor android apps performance and server-side performance. Moreover, in the next five years, the leadership team aspires for its geographical expansion across Bangalore and the USA.
MESSAGE TO CONVEY
“Focus on your dream bigtime. Always thrive to excel in the work you are doing. Customers are the king and always listen to customers. If you are interested to know more on Gemini tools or you have needs for site speed improvement, feel free to contact us for a free trial on Gemini.”
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