Ethna Attributes Soft Technologies Pvt. Ltd. (EA): Business Intelligence and Data Analytics: The Cornerstones of a Successful Business
Using the Power of Analytics and Business Intelligence, organizations process data and devise a multitude of innovative strategies to make proper business-related decisions. These methodologies are designed to help in the expansion of business frontiers. Ethna Incepted in the year 2014, Ethna Attributes Soft Technologies Pvt. Ltd.has pioneered the domain of Business Intelligence and Power Analytics. M. Srinivasan is the C.E.O. and Founder of the Company. Based in Chennai, EA as an organization unleashes the power of analytics to change the way businesses make decisions. Combining advanced analytics, clear strategic thinking, and top-tier Data Scientists, they have a proven ability to create innovative, affordable and reliable solutions that serve their clients. With their strong leadership team, they aspire to get into the next gamut of technology product development, innovative software services with creative business models and knowledge partner to the eco-system.
Serving the diverse and wide clientele, they provide services to clients with following requirements:
- Product Development services
- Consulting services
- Research and Innovation services
- Talent staffing services
It entails the customers from different domains likeHealthcare, Energy and Utilities, Ecommerce, Telecom, Big Data, Internet of Things, Cyber Security, Education and many more.
For gaining the unbreakable trust of clientele, it undertakes several approaches such as Sending regular reports to the clients, involving clients in the decision making processes, making sure that the deadlines and milestones are met on time, offering varieties of ideas and perspectives in their respective fields to induce critical and alternative thinking.
Ethna Attributes is sensitive about privacy of its stakeholders and takes utmost
care in handling client/customer-specific information.
An edge over the peers
To be competent, you ought to bring variety and uniqueness in your services or methodologies to execute business.
They have strong competencies in data, networking & Cyber Security, IIoT. With their proficiency in large scale data processing and natural language processing algorithms, they have analyzed large volumes of unstructured data providing real-time insights to clients. They provide their clients with a variety of real-time business intelligence reports such as Roll-ups, Dashboards, and Drill-downs, etc. They focus on a number of Key Performance Indicators (KPI) based on clients’ specific objectives and their experience which helps in presenting the data in a concise and instinctive manner using appropriate custom Interactive Reports, Info graphics, and Visualizations.
Ethna Attributes allows clients to ask and answer intricate questions, drawing insights from data that was previously unavailable and inaccessible for analysis. They are transforming manual, time-consuming, knowledge-based processes to more rapid, prompt and deeper insights at a lower cost. Their goal is to change the way businesses make decisions.
EA has a culture of knowing each and every employee of its organization, which is quite distinctive.
R&D is pivotal
Research and Development (Research and Development) has a significant rolein knowing the intricacies of company and it is considered to be a driving force for its growth and development. Research development adds to the manageability of business. Numerous organizations don’t comprehend the significance of R&D until it is has past the point of no return.
It is R&D that provides wings to imagination and development to prosper in an association. Inventive leaps forward have happened simply because of careful endeavors of the R&D work. Perseverant endeavors are required when one is in the quest for investigating. Each disappointment in an R&D exertion expands the strain to perform.
It causes a business to have a serious edge over its rivals. It is the R&D work that creates and prepares different capacities. The R&D work needs to have an unmistakable premonition about future issues that need arrangements. Research and development (in its improvement job) acts as an impetus for accelerating the development of association by method for presenting leap forward items in the market.
Research and development are extremely applicable in the present serious situation when clients are craving new items and new innovations. The firm that can effectively uses its R&D endeavors by deciphering them in building new items, which will wind up in front of its rivals. Costs on R&D can be considered not as use, however as a venture. The ROI on R&D endeavors can require a long time to emerge. However, when achievement is accomplished, the money related returns can be very high.
Deep Research and Analysis helps you to discover the existing market trends and helps you to be synchronized with them.
Being up to date in an industry that is continually moving isn’t simple,
however, monitoring changes as they’re occurring can keep you on the ball. To
help remain on the ball with industry difficulties, openings and patterns they
do the following:
- Engage actively in forums and discussion boards.
- Newspapers and news sites
- Podcasts
- Networking
- Talking to existing and probable new customers
- Observing our competitors
- Trend analysis
The work environment
“The best innovation comes from inclusive work environments that foster diverse ideas, nurture people with diverse talent and backgrounds, and create strong relationships with diverse communities.”~Mark Parker
Keeping employees happy matters the most. It helps them to retain prominent employees for long-term and ensures the success of your business.
Srinivasan says, “We make sure that each of the employees knows what is expected from them, thus avoiding any unnecessary confusion and employees ending up not doing what is supposed to be done.”
Studies show that mostly employees leave because of their managers. They are not able to communicate the expectations, earning potential, holding meetings, a proper framework to ensure the success of employee in his or her work and mainly giving feedback and appreciation on the work.
To avoid this, Ethna Attributes has efficient managers who lead the team passionately and encourage a positive environment. Another important point is that they allow their employees to share their ideas within the company. They are free to provide feedback, and criticisms, if any, for the betterment of the organization.
On a periodic basis, they also take time to talk and learn about each employee, understand their talents, skills, any problems they are facing and fix the issues to ensure a smooth and friendly environment so that the employees remain motivated towards their work.
Switching from the details of the Company, let’s talk about the facet of Ethna Attributes, M. Srinivasan.
How he revitalizes himself for the work, let’s discover it.
M Srinivasan states, “I like to assume liability for my own headway. On the off chance that you need to be happy with your work, you have to constantly improve your range of abilities and develop in various ways. It’s the main way you’ll truly feel tested over the long haul. Be that as it may, don’t trust that your supervisor will think of expert advancement open doors for you. Keep in mind; you must guide your vocation into new region.”
That implies continually watching out for approaches to extend your insight and abilities, particularly in territories that will improve your long haul profession possibilities.
Get outside of your customary range of familiarity. It’s anything but difficult to get stuck at work, finishing similar errands over and again. It might have a sense of security, however in the long run, it will get dull. Try not to let the feeling of fear keep you away from taking a stab at something new and brave at work. On the off chance that you begin to fear disappointment, recollect that facing challenges- for example, making an introduction, driving a prominent task or finding an increasingly productive route for your area of expertise to work – can regularly help advance your profession, in case you’re effective.
Look after work/life control. Pinnacle entertainers will in general be consistent and focused. They can be energetic without being control monstrosities and in control without appearing to be over the top. They normally make them think in like manner: a sound harmony between their own and expert life.
As it were, it’s imperative to focus on your vocation objectives, however you shouldn’t get so enveloped with them that you dismiss your own needs and needs. Ensure you’re taking an interest in exercises outside of the workplace that satisfy you, regardless of whether that implies a book club or cycling gathering, and get some much-needed rest when you can. In the event that you spend each sunshine hour, in addition to end of the week, on your work, you’ll be sure to wear out and lose any energy you once had for your activity.
Apart from work, for rejuvenation, he is engaged in a multitude of activities that provide him a break from professional life.“When I am not involved in the daily company activities, I love interacting with young minds, understand their thought process, learn and mentor them. I also like to get myself involved in Entrepreneurship development cycles, brainstorm on ideas, and research on its commercial ability.At present, I like to spend my time in actively researching about Hydroponics.
Apart from all these, you will find me defending my team against the opponents in a match of hockey. “
Future for the entrepreneurs
The market has been booming for the past two decades and currently, it is stabilizing. This has resulted in opening up so many new avenues that could be tapped into. Hence, the budding entrepreneurs could take calculated risks and dive into the market with solutions for many of the problems, which are existing currently.
The point is, the solution need not be a highly – complex one rather be simple and effective. Entrepreneurs should come out of their comfort zone and think of ideas that can be commercialized.
The Role of Government
The government is coming up with so many interesting initiatives like the Digital India initiative, Make in India, Skill India, which have brought a great transformation to the economy of this country. As the entire world is moving towards digitization and data-centric working models, and their company being a solution provider for data analytics and sciences, the initiatives help them to boost themselves in catering the rising needs.
In a span of less than 2 years, their company was able to develop comprehensive products for manufacturing domain, healthcare, logistics, and precision agriculture and file patent for each one of them.
They were ranked as one of the ’10 Most Recommended IoT Solution Providers -2019’ by CIO Insider.
For the Future
The Company holds a great number of plans to execute in the future.
Following the two decades of exponential development and advancement, there’s little doubt that what’s to come will be enormous and brilliant for the innovation area. All things considered—from cell phones to present day motors—innovation has gotten pervasive inside our everyday lives, with shoppers hungry for the “following huge thing” to be brought to showcase.
For a company like Ethna Attributes , they believe that ‘Future is Now’ and that the tireless advancement is occurring inside and outside organization walls combined with developing partner expectations, which in turn implies new difficulties and new chances and new opportunities.
From the entrepreneur
The CEO says,
“First of all, there is lot of misconceptions about Digital era being bad for the society as the number of cases and crimes, which occur, are booming and it is not safe for anyone to share any data online, but the point is, every technology has its own good side and bad side. It is up to us to try and understand the intricacies and adopt the good.
We, at Ethna Attributes , strongly believe that technology has the strength to revolutionize the world, and each and every member of our Ethna family strives towards technological excellence.”
