GC Advisory
“Cultivating Success through Sustainable Solutions: Empowering Businesses with ESG and Climate Excellence”
With the evolving business landscape, Environmental, Social, and Governance (ESG) and sustainability advisory services have come to play an important role in allowing companies to integrate sustainable practises into their business operations. Today, companies have become sensitive enough to mitigate the risks associated with environmental and social impacts due to their business practises.
Hence, to curtail the damage to the environment as well as generate long-term value for their stakeholders, ESG/sustainability advisory assists in identifying ESG risks and opportunities, developing sustainability strategies, improving sustainability performance, and providing guidance on ESG disclosures and reporting. It also helps companies stay in line with the changing regulatory landscape, meet stakeholder expectations, and build a positive reputation, thereby lending them a competitive advantage in the market.
On that note, GC Advisory Services (GC Advisory) has come up with newage solutions to offer to modern-day businesses to help ensure that a nurturing landscape can be developed without straining nature. To explore the length and breadth of the company, we decided to conduct a one-on-one interview with the CEO of the company, Priyanka Pothana, who walked us through various aspects of the company. She is a chartered accountant who was associated with KPMG for over seven years.
Accumulating diverse experience, she has worked with clients hailing from the financial services, media, and technology sectors and has been actively involved in thought leadership initiatives with industry associations. In the past five years, she has been a part of the entrepreneurial community and has played a crucial role in establishing and growing sustainable lifestyle initiatives.
Currently, she leads the finance function and growth plans of General Carbon and contributes to sustainability disclosure and transaction advisory practice areas. Her area of specialisation includes non-financial disclosures and assurance standards and guidance, including ISAE 3000 and SAE 3410. This read comprises excerpts from the conversation held with the CEO, who has made significant strides in taking the company higher from the position it was in after the market dip.
Today, the steady presence of the organisation in its respective field has been said to be the outcome of the new-age business philosophy introduced by Priyanka in the company’s operations. There is a lot more to explore when it comes to the success story of GC Advisory; ergo, trimming the fat, let’s dive into the narrative.
Company Overview
In 2009, General Carbon Advisory was established as a contributor to developing structured carbon and climate finance transactions in Southeast Asia and India. The team of ESG and sustainability advisors communicate with company leaders about the value of ESG and sustainability and how it can be tailored to meet investor concerns. The establishment also collaborates with various departments, including human resources, operations, EHS, CSR, supply chain, and product development and marketing teams, to enhance sustainability performance.
Additionally, they help clients with ESG and sustainability disclosures using various frameworks such as GRI, IIRC, BRR, CDP, DJSI, and TCFD. The company offers strategy and operations improvement consulting to the energy, water, and waste sectors. They support renewable energy businesses in areas such as project management, power sales, management of REC and carbon revenues, and mergers and acquisitions.
At present, the team has over 30 expert advisors with extensive technical, regulatory, and financial experience in sustainability across different sectors. Their clients applaud the experience of their advisors, who have been involved with the first reporters in India and Asia since 2000 and have witnessed the evolution of sustainability and ESG reporting frameworks.
Meet the brain behind GC Advisory.
Dr Rambabu is a renowned thought leader in the field of Asian sustainability and climate change, with a wealth of experience in the industry. Previously, he held key positions such as Managing Director at Cantor CO2e Asia and Head of Sustainability and Climate Change Practise in Asia at PricewaterhouseCoopers. He has provided invaluable advice on sustainability reporting and performance improvement to various companies under the Tata Sons umbrella, ITC, and numerous multinational organisations.
With over 35 years of experience in consulting, research, and teaching, Dr. Rambabu has established himself as an expert in governance, sustainability, and climate change. He has successfully led over 200 sustainability assignments, which were sponsored by prominent organisations such as the Ministry of Environment and Forests (MoEF), the Ministry of Science and Technology (MoST), the World Bank, and UNDP.
In addition, he has advised the Government of India and state governments on streamlining the environmental clearance process and has been involved in several Central Governmentinitiated committees and task forces to develop standards for environmental sustainability in industrial development. Dr Rambabu has also provided valuable guidance to the Indian Judiciary in environmental litigation matters.
The worth-mentioning fact is that Priyanka Pothana is Dr. Rambabu’s daughter, who is carrying forward his legacy and taking the organisation to greater heights owing to her strategic approach to business expansion and client relationship management. Since Priyanka took over as CEO, Dr. Rambabu has become the company’s mentor and advisor and guides her based on his expertise in the industry.
The USPs
The most considerable competitive advantage gained by GC Advisory in this industry is the legacy of its leadership team, which is enriched with the insights and expertise of highly dedicated and adept professionals hailing from the ESG and sustainability space. The top management at the company has more than three decades of extensive ‘know-how’ in delivering the most effective solutions to clients, which has garnered worldwide applause.
Owing to this proficiency, the thought leaders of the company are regularly invited to share their valuable industry knowledge at globally acknowledged conferences such as the World Economic Forum. The sectoral expertise accumulated by the company after serving more than 200 clients so far has offered them a distinct view of curating solutions, which is indeed commendable.
Additionally, in terms of geographical reach, be it working across Southeast Asian regions or African regions, they have been able to establish a firm market presence. Policy advocacy at the government level as well as the global level offered by the leadership panel of GC Advisory is something that speaks volumes of the impact induced by it in this space.
“Above all, the benchmarks set up by us in project delivery, service execution, and technical implementation are inimitable in the market. And this is how we are ceaselessly adding value to society and getting an edge in the area,” Reveals Priyanka
The Leadership Mantra
When it comes to leading at the forefront, Priyanka believes in nurturing collaborative leadership, where she asserts taking her team members together to greater heights. She encourages her followers to put their ideas forward and suggest the best possible solution for the company’s growth. Her leadership style allows each employee to make free-willed decisions that help in their personal as well as professional growth. And the non-hierarchical culture established by the top management endorses her practises effectively.
The leadership outlook of the company is not restricted to business growth alone; the culture facilitates the upskilling of the workforce and encourages them to learn new things that could allow them to reach better positions in their corporate trajectory. GC Advisory has been awarded Asia’s Top Carbon Management Company for two consecutive years. Not only this, but their clients’ success is also something the leadership takes immense pride in. Needless to mention, their clientele has received accolades and recognition for their sustainable practises at the global level.
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